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Thought Leadership

Kline thought leaders

combine their industry, consulting, and research expertise to author numerous articles, thought pieces, and presentations that address the major issues facing businesses today. They share their insights in our Thought Leadership documents.

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ARTICLES & PRESENTATIONS 

Nostalgia’s Not What it Used to Be: The Chemical Industry’s Evolution Over 35 Years
Published in Kline ( May 2016 )
Written by   Ian Butcher
Description:  As I stand on the cusp of retiring from Kline after nearly 35 years in the chemical industry, my colleagues were interested to hear about my view on how the industry has evolved and how I think it might look in the future. This is an unashamedly personal and nostalgic look, doubtlessly colored by my thoughts at the time and after mature reflection over the years.

Specialty ingredients market for personal care products to cross the USD 10 billion mark by 2020
Published in H&PCToday - Household and Personal Care Today ( February 2016 )
Written by   Kunal Mahajan
Description:  The market value for specialty personal care ingredients in the key regions (including Europe, the United States, Brazil, China, Japan, Southeast Asia, India, and Rest of World) covered in Kline's recently published Personal Care Ingredients Database is estimated at USD 9.0 billion in 2015. As sales of such ingredients has witnessed growth in the last few years, this growth is expected to continue in the future, providing an opportunity to ingredients suppliers to increase their presence in the industry.

China, Oil Prices, and Europe: What Can the Chemical Industry Expect?
Presented by   Eric Vogelsberg ( October 21, 2015 )
Description:  Presented to Societe de Chemie Industrielle

Ingredients market for cleaning products to grow at nearly 5% during 2014-2019
Published in International Journal of Personal Care, Cosmetics, Dermatology, Home Care and I&I ( September 2015 )
Written by   Kunal Mahajan
Description:  Cleaning products have become entrenched as important part in our everyday life. They are essential for maintaining the health and hygiene standards in any setting, whether household, industrial, or institutional (HI&I). The size of the market for cleaning products is more than USD 100 billion and is growing rapidly due to dynamic factors which include growing population, rising awareness of health and hygiene concern, as well as rising income levels particularly in developing countries. These factors have triggered sales of cleaning products to grow at double-digit rates in some countries in the last few years. As a result, sales of ingredients used in these products have also witnessed strong performance and are forecast to grow further.

European Regs Set the Bar for Rubber Process Oils
Published in Lubes'N'Greases ( May 2015 )
Written by   Kunal Mahajan
Description:  The growing market for tire and other rubber goods is driving rubber process oil demand. Global rubber consumption, which has increased at a compound annual growth rate (CAGR) of over 2 percent in the last two years, is expected to accelerate in the next 5 to 10 years. The global rubber process oil market in 2013 is estimated at close to 3 million tons. While the differences between regions in terms of growth rates and product consumption will persist into the future, most markets are expected to converge in terms of types of products used due to the fact that more countries are adopting regulations for environmentally friendly RPOs and tire labeling.

Modest Growth Seen for Biolubricants in Europe
Published in Lubes'n'Greases ( February 2015 )
Written by   Naira Aslanian
Description:  The increased supply of high-performing, cost-competitive green base oils in the context of government regulations is driving biolubricants market growth globally. Moreover, this market, supported by industry interest in developing innovative green formulations for various end users, is forecast to outpace the growth of finished lubricants. However, growth rates of biolubricants vary by region, and despite relatively strong progress, penetration of biolubricants is limited. The reasons for this relatively limited uptake of biolubricants include high prices as well as a lack of high-performing formulations that are on par with conventional lubricants and suitable additives.

Future Cylinder Oils to Come in Multiple Base Numbers
Published in Lubes'n'Greases ( September 2014 )
Written by   Kunal Mahajal
Description:  The marine lubricant industry is undergoing major adjustments as it adapts to changes in the shipping industry. New emission regulations coming into effect will spur modifications over the next 5 to 10 years, impacting the type of fuels consumed, engine technology and emission control devices. As a result, the market is expected to continue its shift toward the use of multiple cylinder oils with with a range of base numbers (an indication of an oil's ability to neutralized acids), tailored to meet the needs of specific applications.

The Three Worlds of Specialty Actives: China, Europe, and the United States
Published in in-cosmetics ( August 2014 )
Written by   Nikola Matic
Description:  Personal care is a highly attractive segment of the consumer products market, reaching close to USD 400 Billion globally at a retail level. The industry, known for weathering recessions due to its sustainable socioeconomic and demographical drivers, is globally experiencing 4% to 5% growth annually. Consumers' desire to see visible results has raised expectations for genuine efficacy of personal care products, rendering functionality an increasingly imperative factor. This holds particularly true for the resiliently growing anti-aging skin care segment. Anti-aging is also the single largest product type in the global personal care market and a key growth engine for the entire industry.

The Brazilian Crop Protection Market Is Ripe for Growth
Published in Agro Pages ( August 2014 )
Written by   Mancer Cyr
Description:  The growing global population, increasing need to improve crop yields,and increasing demand for biologically-based new products are expected to drive the demand for crop protection chemicals in the future. Brazil continues its role as a primary driver of global growth in the crop protection market. Being the seventh largest economy in the world and the largest among those in the Southern hemisphere, Brazil is also one of the fastest growing economies,as well as, most importantly, the largest crop protection country market.

The global lubricants market: Quality bonanza ahead?
Published in Tribology and Lubrication Technology ( June 2014 )
Written by   Milind Phadke
Description:  After a five-year roller coaster ride, the global lubricant market in 2013 is back to where it was in 2007. So does it signify a return to normal? This article argues that the lubricant market in 2013 is dramatically different from the market in 2007. While the market is now in a low-or-no-growth state, the potential for quality improvements is immense.

Margin Levers Impacting Group I and Group II Competitiveness
Published in Kline & Company ( February 2014 )
Written by   Ian Moncrieff
Description:   As much as the lubricants industry might wish it otherwise, base stocks production is becoming more commoditized, and it is intertwined inextricably with mainstream refining operations. The vast majority of base stock production occurs in “lube blocks”, which are integrated, both physically and commercially, with their co-located parent fuels refineries. It’s possible to draw an imaginary fence which defines...

Youth, Bees and Men - Fortifying the European Personal Care Ingredients Market
Published in in-cosmetics ( August 2013 )
Written by   Nikola Matic
Description:  Several disparate but definitive trends are fueling the European personal care ingredients market. The demand for anti-ageing products continues unwrinkled thanks to both demographic (an ageing population) and societal (the personal and professional compulsion to maintain a youthful look) impetuses. This movement is compelling formulators and marketers alike to offer validated functional merits for their products as information age, Internet savvy, and social media attuned consumers are becoming more knowledgeable and seeking out products with given substantiated active ingredients.

From Cranks to Crackshafts: How the shale gas boom is shifting natural gas conversion and lubricant base stock manufacturing
Published in Kline & Company ( May 2013 )
Written by   Ian Moncrieff, Boris Friedman, Geeta Agashe
Description:  Kline & Company releases a white paper on how the boom in shale gas resource acquisitions and development in North America over the past three years has brought a formerly niche play into the spotlight.

Resisting ageing
Published in Specialty Chemicals Magazine ( May 2013 )
Written by   Nikola Matic
Description:  For almost a century now, surfactants have been a nearly ubiquitous part of our lives as major ingredients in many beauty and cleaning products. It might be expected that such a prosaic and long-standing market would be flat, staid, and avoid of much interest, but actually there us healthy tension above and below the surface.

Two-wheeler Market: Small but Going Places Quickly
Published in Lubes'n'Greases ( May 2013 )
Written by   Gabriel Tarle
Description:  Accounting for a little less than 3 percent of total global lubricant demand, the two-wheeler lubricants market is often dismissed as too small to matter. Over the next decade, though, increasing mobility and rising income, along with evolving performance requirements, should create significant opportunities for lubes companies serving this segment.

Kline Provides Insights on Global Beauty Ingredient Market
Published in Cosmetics & Toiletries®—Science Applied ( March 2013 )
Written by   Nikola Matic
Description:  Kline & Company’s recently published “Global Personal Care Ingredients Database,” featuring the dynamic performance of the personal care ingredients market in 2012, found that among several new ingredients such as conditioning polymers, antimicrobials and emulsifiers all witnessing significant growth over the last five years, the more traditional surfactants were able to maintain the primacy as the largest product category.

Kline Media: View the 6th Asia-Pacific Base Oil, Lubricant & Grease Conference video with Geeta Agashe
Published in Kline Energy ( March 2013 )
Written by   Geeta Agashe
Description:  Kline's Geeta Agashe presents at the 6th Asia Pacific Base Oil, Lubricant & Grease Conference. F+L Week is the sounding board for the latest developments in the industry in the world’s fastest growing market.

Across-the-board Growth Forecast for Synthetic Base Stocks
Published in Lubes'n'Greases ( March 2013 )
Written by   Milind Phadke
Description:  With demand of approximately 4 million tons per year, synthetic and semi-synthetic lubricants account for about 10 percent of the total global finished lubricant market. While their overall market size is small compared to that of mineral products, synthetic and semi-synthetic lubricants do attract a lot of attention.

The Government's Efforts to Reorient China's Economy
Published in Kline Energy Practice ( February 2013 )
Written by   Milind Phadke
Description:  The government’s efforts to reorient China’s economy from export- and investment-driven growth to consumption- and services-driven growth is proving difficult to manage, creating upheaval in the all-important infrastructure and housing market.

Two Faced
Published in in-cosmetics ( January 2013 )
Written by   Nikola Matic
Description:  Today's youth-driven society, with its desire to see visible skin rejuvenating results combined with a growing awareness of potentially harmful ingredients, have raised consumers’ expectations regarding personal care products and their ingredients. These expectations and desires—and corresponding ingredient trends—often over communicated by society and media are not appearing to translate to great effect in final sales numbers.

Prospects Brighten for African Lube Markets
Published in Lubes'n'Greases ( August 2012 )
Written by   Milind Phadke
Description:  When Shakira crooned "Waka waka…This time for Africa" she was just one a growing chorus of people enthused by Africa. Africa has held out promise before, only to disappoint. However, now may truly be the time for Africa. Africa accounts for nearly 15% of global population, but just 3% of the global GDP.

Modest Growth Forecast for Greases
Published in Lubes'n'Greases ( June 2012 )
Written by   Milind Phadke
Description:  The grease market may be low volume compared to lubricating oils, but greases are ubiquitous, finding use in nearly every type of vehicle and industry. The grease industry is hampered by a number of key issues that tend to depress demand, but even so, global consumption is expected to grow at a modest rate for the foreseeable future.

Kline: There is great potential for suppliers in the speciality actives segment.
Published in CosmeticsDesign Europe.com ( May 2012 )
Written by   Michelle Yeomans
Description:  CosmeticsDesign-Europe.com caught up with Kline’s Nikola Matic at in-cosmetics in Barcelona last month to find out what opportunities are out there for speciality actives in the skin care market.

Flying High: Lubes for Wind Turbines
Published in Lubes'n'Greases ( April 2012 )
Written by   Milind Phadke
Description:  The wind energy industry has enjoyed a good run. Support from most governments around the world in the form of tax holidays, mandatory usage requirements, pricing support and other subsidies has allowed the industry to grow at breakneck speed. Between 2000 and 2011, global installed wind capacity has grown at an average annual rate of near 27 percent.

Activism: Does the Consumer Drive Actives Development?
Written by   Nikola Matic ( March 2012 )
Description:  Active ingredients in personal care formulations also activate sales. Consumers desire to see visible results and have raised expectations for genuine efficacy of personal care products, making functionality an increasingly imperative factor. This holds particularly true for the resiliently growing anti-aging skin care segment. Savvy personal care formulators understand this and are marketing their products by emphasizing their active ingredients to the ever better informed consumer.

Natural cosmetics continue to outshine other categories
Published in CosmeticsDesign Europe.com ( March 2012 )
Written by   Simon Pitman
Description:  Growth rates for natural cosmetics continue to outperform other categories worldwide, as market researcher Kline Group points out that future growth is likely to shift to emerging markets.

Continued High Growth Projected for Wind Turbine Lubricants
Published in OEM/Lube News ( March 2012 )
Written by   Kline and Company
Description:  Global installed wind capacity has grown at an average annual rate of nearly 27% over the last 10 years, according to the recently published report Lubricants for Wind Turbines 2011: Global Market Analysis and Opportunities by international consulting and research firm Kline & Company. Kline projects that despite various political and technical concerns, lubricant consumption in wind energy is projected to grow at a compound annual growth rate of 9% to 18% over the next five years.

Skin Care Saviors
Published in http://www.happi.com/ ( March 2012 )
Written by   Melissa Meisel
Description:  A poor economy may be driving growth in at-home treatments. According to Mintel, consumers are looking for alternatives to costly visits to the doctor, so they turn to DIY remedies for relatively minor ailments. Thanks to the internet and the beauty magazines, customers today are better educated and more savvy than ever. Laura Mahecha, industry manager, healthcare, Kline & Company, Parsippany, NJ, told Happi that shoppers seek hands-free topical products that offer relief "without their hands getting dirty." Therefore, roll-ons, spray-ons and transdermal patches are popular as they allow for application of the medicine without the need for the consumer's hands to touch the medicine.

Changes Ahead for China
Published in Lube Report ( February 2012 )
Written by   Tom Halligan
Description:  Multinational base oil and lubricant companies eyeing long-term business opportunities in China's growing market face challenges that include increasing domestic competition as well as government policy changes. One of the major shifts in China, according to Geeta Agashe, vice president, Energy Practice, Kline and Company, is that the country is focusing its internal expansion inland, rather than in its richer coastal provinces that have served as its economic engine. In her presentation, based on a Kline 2011 survey of the China market, Agashe said the construction of new inland "mega cities" will offer both challenges and opportunities for multinationals to serve an emerging industrial and consumer market.

Social Media Or Traditional Ads? Amid Uncertainty Some Constants Remain
Published in Elsevier Business Intelligence / The Rose Sheet ( February 2012 )
Written by   Suzanne Blecher
Description:  Companies with lean budgets continue to seek the optimal balance between social media and traditional advertising expenditure. Kline & Company set out to explore the quandary with its new report "Beauty Marketing 2011: Promotional Activities and Strategy Assessment". The jury is still out on what mix of social and traditional media is just right, but in this uncertain world, some things remain constant.

Building Program Boosts Saudi Lube Market
Published in Lubes'N'Greases ( January 2012 )
Written by   Milind Phadke
Description:  At the height of the Arab Spring when political instability seemed to be spreading rapidly, the Saudi Arabian government announced a U.S $130 billion (97 billion euros) 'social' spending program. One of the biggest beneficiaries has been the construction industry. The construction industry is the largest commercial automotive lubricant end-use segment, accounting for more than one third of the market. With the growth in the construction industry, the stock of construction vehicles and machinery used to equip these projects is expected to increase rapidly. Not only will this increase overall lubricant demand, it will also drive quality improvements.

The New Frontier for Drug Stores...from Brow Bars to Beer on Tap!
Published in Happi ( January 2012 )
Written by   Karen Doskow
Description:  Much like Madonna in her heyday, the drug store channel has once again reinvented itself. But this time, with a new approach to the beauty business and the recent data from our newly-released report on the market for beauty retailing, the latest tactics are really paying off.

There's an APP for That!
Technology Key Enabler to OTC Statin Switch
page12

Published in OTC Perspectives ( December 2011 )
Written by   Susan Babinsky
Description:  Based on Kline's white paper written by Susan Babinsky (http://bitly.com/switchOTC) the OTC Perspectives article The OTC Perspectives article summarizes viewpoints on overcoming obstacles any company will face if they attempt to switch a statin, or for that matter, any product designed to treat a chronic, asymptomatic condition. The article elaborates on the idea of that the right vision along with technology can become a major game changer in the world of Rx-to-OTC switches...

Brazil's Salon Hair Care Market Lagging
Published in GCI Magazine ( December 2011 )
Written by   Sergio Rebelo
Description:  Brazil accounts for about 4% of the salon hair care global market, which indicates that this channel is being underused in Brazil as a specialized retail channel for hair care products. However, growth opportunities in this sector are significantly promising, and they are intimately linked to the demographic, social and economic profile of the Brazilian society. These factors are likely to bring about important changes in the profile of this segment, offering opportunities to those who dare to innovate.

A armadilha das especialidades
Published in Harvard Business Review Brazil ( November 2011 )
Written by   Sergio Rebelo, Sunanda Desai
Description:  O que empresas de commodities e empresas de especialidades tem em comum? Em nossa opiniao, muito pouco. Na maioria das vezes, sao polos opostos...

Healthy Growth for Delivery Systems
Published in in-cosmetics ( September 2011 )
Written by   Kline & Company
Description:  According to Kline & Company's recent research 'Delivery Systems in Personal Care 2011: Europe Market Analysis', the European market for personal care delivery systems is up by a strong 7% from 2007 while the market for actives is expected to grow at a healthy annual rate of 4.6% for the interval 2011-2015. For marketers looking to capitalize on the opportunities available in this market it is essential to understand which active and delivery categories are growing fastest, and why. For example in 2010 botanical actives and biotechnology products were two of the largest and fastest growing categories, holding about three quarters of the market share, while anti-aging products continued their robust growth.

Economic Rebound Boosts German Metalworking Fluids
Published in Lubes 'N' Greases ( September 2011 )
Written by   Tushar Raval
Description:  The German metalworking market is one of the few in the world expected to recover to pre-recession levels this year. Like most industrialized nations, it did not go unscathed by the international economic crisisof 2008 and 2009. However, the German economy proved itself to be particularly resilient to the turbulence, bouncing back strongly in 2010...

Water drives biocide growth
Published in Speciality Chemicals Magazine ( June 2011 )
Written by   Kline & Company
Description:  Kline's latest biocides research has focused on the Brazilian and Mexican markets. In both countries, consumption of speciality biocides in water treatment far outweighs other applications for example industrial preservation. In Brazil water treatment accounts for around 70% of the volume share, whilst in Mexico this is slightly higher (Figure 1).

Strength in care
Published in Speciality Chemicals magazine ( March 2011 )
Written by   Kline & Company
Description:  Valued in excess of $15 billion/year, the global personal care ingredients market continues to provide opportunities for speciality and fine chemicals manufacturers. Specialities account for around 40% of the global market, which is characterized by highly sustainable industry drivers, such as demographics, a low capital-intensive asset base and a high return on capital.

Sustainability All Along The Value Chain
Published in CHEManager ( March 2011 )
Written by   Kline & Company
Description:  A green image is more often spoken about by the media than a sustainable image. While there is a connection between offering natural products and being perceived as an environmentally friendly company, the two do not often go hand-in-hand with each other.

New Opportunities Drive Ingredients Market
Published in Personal Care ( March 2011 )
Written by   Kline & Company
Description:  Personal care is one of the most attractive sectors for the chemical industry. Global sales of finished products are approaching $300 billion at the retail level, realizing global growth of at least 4.6% per year over the past five years (2004-09).

Seed Treatments Expected To Surge
Published in Farm Chemicals International ( March 2011 )
Written by   Dennis Fugate
Description:  Because of its critical role at the heart of any crop farming endeavor, the seed remains perhaps the most vulnerable link in the agricultural input category. The importance of protecting this vital component has spurred a booming market for seed treatment technologies designed to give crops the best possible start, reduce risk and ensure the highest possible yield for growers.

OTCs No Longer FSA-Eligible Expenditures
Written by   Laura Mehecha ( January 2011 )
Description:  Under the new landmark health care reform legislation in the United States, nonprescription drugs will no longer be among allowed medical expenses using consumers' flexible spending accounts (FSA). Although the legislation will limit the use of FSA expenditures on OTCs to those prescribed by doctors', it is not expected to have an effect on the overall sales of OTCs in 2011.

Synthetic Lubes: Industry Sweet Spot
Published in Lubes'N ( January 2011 )
Written by   Geeta Agashe
Description:  Amid a lackluster overall market for finished lubricants, demand for synthetic passenger car engine oils remains very strong both in Europe and around the world. While previously reserved primarily for use in high-performance automobiles, demand for synthetics has since increased due to concerns over fuel economy and extended drain intervals.

What Role for Pearl?
Published in Lubes 'N' Greases ( November 2010 )
Written by   Scott Gould and Charles Martin
Description:  Early next year, Shell is expected to ramp up production in the world's largest gas-to-liquids plant, a joint venture with Qatar Petroleum. Shell may start by supplying the Middle East, where the basestock market is currently experiencing a deficit of 325,000 t/y. However, Shell's internal demand and Europe's thirst for higher quality base stocks may effect where the output from the new Pearl plant will go.

Simple Pleasures
Published in Happi ( September 2010 )
Written by   Karen Doskow
Description:  Fueled by a strong desire for simple, inexpensive ways to enhance the home, the U.S. home fragrance market rebounded from a decline in 2008 and posted a 0.4% gain in 2009, according to latest data from Kline & Company. Market expansion in the U.S. and in Europe has created fertile ground for companies seeking expansion opportunities, encouraging product innovation and new launches.

Russia: Ready for Rebound?
Published in Lubes-n-Greases ( September 2010 )
Written by   Milind Phadke
Description:  The Russian lubricant market seems to be showing a moderately strong recovery after the recession. In 2009, lubricant consumption was an estimated 1.33 million metric tons, which represented an average annual decline of nearly 21 percent between 2007 and 2009. Kline projects pre-recession levels of consumption could be achieved by 2014. Russia’s efforts to diversify its economy raise interesting prospects lubricant demand growth, particularly in the industrial sector.

Middle East set to become global petrochemicals hub
Published in ICIS ( August 2010 )
Written by   Kline & Company
Description:  Recent years have begun to see a shift in what is considered a petrochemical hub, away from operations and production sites, towards locations that hold feedstock and logistical advantage. With its advantaged feedstocks and access to growth markets, the Middle East will become the petrochemical sector's core. However, there are also opportunities for success elsewhere, as the dynamic position of what is and is not an economically viable feedstock changes.

Natural Personal Care Goes Sustainable
Published in Pure Health Magazine ( August 2010 )
Written by   Nancy Mills
Description:  Consumers are becoming more sophisticated in terms of the ingredients they seek in their products. However, this trend has yet to manifest itself as significant growth in the sales figures of natural raw materials. The advancement of natural ingredients is hindered by their lower price:performance ratio compared to synthetic alternatives. One exception is the market for natural surfactants which is growing globally by nearly 4%, while synthetic surfactants exhibit a growth of less than 2%.

Selling Service and Product Quality to the Marine Market
Published in Lubes-n-Greases ( July 2010 )
Written by   George Morvey
Description:  Recent analysis by Kline found price the most important differentiator driving purchase decisions in Europe’s marine engine oil market. While pricing is driven by crude oil costs and other external factors, a strong quality and service model may allow suppliers to fully control their competitive positioning.

You Say Natural, I Say Sustainable...
Published in Happi ( July 2010 )
Written by   Nancy Mills
Description:  There is somewhat of a disconnection between the degree to which companies sell truly natural products and the degree to which these same companies deploy sustainable business practices. Furthermore, there is currently incongruence between brand sales in the naturals market and the amount of truly natural ingredients in the formulations. However, Kline asserts that these principles must come into alignment for long-term success.

Saudi Arabia: Ripe for Express Lubes
Published in Lubes-n-Greases ( May 2010 )
Written by   Scott Gould
Description:  Within the do-it-for-me Saudi Arabia market, there are puncture shops, the traditional channel, which account for 85 percent of the DIFM finished lube market. Next are dealerships – along with independent workshops – which control approximately 10 percent of the country’s DIFM market. Last are express lubes, which currently account for less than 5 percent.While currently a small channel, express lubes have high growth potential,for several reasons...

Brands Make A Comeback; OTC Market Resilient During Recession
Published in OTC PERSPECTIVES ( April 2010 )
Written by   Laura Mahecha
Description:  The U.S. OTC market is often a challenging market to make predictions about. There are so many instances where companies, brands, consumers, and even regulators buck trends that there are often reasons to look at things on a case-bycase basis. However, when it came to predicting the impact the economic recession of 2008-2009 would have on the industry, Kline turned to our vast historical data to make predictions.

Personal care markets expect a swift recovery from recession; Recession respite
Published in ICIS Chemical Business, Consultant's Corner ( April 2010 )
Written by   Kline & Company
Description:  PERSONAL CARE remains a very attractive sector for the chemical industry. Global sales of finished products are $200bn (Eur150bn) at the manufacturers' level. From the chemical standpoint, specialties comprise 40% of the $10bn and $15bn global ingredients market. Thought by many to be relatively insensitive to economic cycles, 2009 proved to be a "wobbly" year for some personal-care ingredient firms. The key question for many industry observers and participants is: "When will the industry fully recover?" One thing's for sure:....

Step Back to Look Ahead - Not So Traditional Innovation Methods
Published in Happi ( April 2010 )
Written by   Nancy Mills
Description:  Breakthrough innovations often come about at the intersection of fields - such as the bicycle helmet that was designed after studying how the skull protects the brain. And this is where organizational innovation can come into play. When we as experts find a way to get out of our cocoons of entrained thinking and are able to see problems or situations in a new light, we can have those "ah-ha" moments.

Cosmetics and Toiletries: Emerging from Recession
Published in Cosmetics International ( April 2010 )
Written by   Kline & Company
Description:  The cosmetics and toiletries market was a casualty of the recession but proved yet again to be more recession-proof than other industries such as automotive and construction. Besides the naturals segment as an option to reinvigorate the portfolio, other strategies could be adopted to expand geographically and maximize strong growth continuing within emerging countries such as the BRIC markets.

Looking Beyond Traditional Techniques to Nurture the Innovation Process
Published in Beauty Packaging ( March 2010 )
Written by   Nancy Mills
Description:  The personal care market is clearly becoming increasingly complex and sophisticated. Problems have deepened with the “new normal” in the market. Managers are called on to make sense of a wide range of factors to decide what products to develop, in alignment with what consumers really want.

Are Synthetics on the Horizon in the Middle East?
Published in Lubes-n-Greases ( March 2010 )
Written by   Geeta Agashe
Description:  Home to the world's largest crude oil reserves, the Middle East could be poised for a surge in demand for synthetic lubricants over the next 10 years.With a growing car population, skyrocketing supply of Group III base oils and increasing demand for higher lube performance the question becomes not if synthetics will grow in the region, but just how long it will take before the trend catches on.

Break the Bric
Published in ICIS ( February 2010 )
Written by   Milind Phadke
Description:  The impact of the recession on the BRIC countries has varied in both magnitude and duration. While Russia essentially collapsed, China and India barely slowed down. Brazil, like Russia, went into a recession, but the contraction was much milder in comparison with the latter…

Post-Recession Outlook - Crisis Changed Industry Landscape
Published in Lubes'n'Greases ( January 2010 )
Written by   Milind Phadke
Description:  The global lubricants industry is recovering, and Kline projects that global consumption will return to 2007 levels around 2012. However, the patterns of consumption are changing significantly due to the recession. Particularly, the recession has accelerated the shift in lubricant consumption from North America and Europe to Asia. The emerging structure of the global market will pose a num­ber of challenges to those in the lubricant, base stock and additive industries.

Blurring Boundaries
Published in CPC Ingredients ( October 2009 )
Written by   Kline & Company
Description:  In the last 15 years, the pharmaceutical, personal care, and food industries have converged, giving birth to new industry segments: cosmeceuticals, nutraceuticals, and nutricosmetics. Knowing more about these markets can help smart brands take advantage of growing opportunities in these areas.

RUSSIA: The Jewel of the European Personal Care Market
Published in HBA ( September 2009 )
Written by   Carrie Mellage
Description:  The Russian C&T market reached $8.5 billion at the manufacturers level in 2008. Its C&T usage is similar to the world, but skews slightly stronger toward basic toiletries and oral care. Multinationals are increasing their presence in Russia, including in-country manufacturing. As competition in both Moscow and Saint Petersburg intensifies, both specialty retail networks and manufacturers are seeing new growth opportunities open up over the coming five years in vast and often untapped regions.

Beauty Retailing in the BRIC Markets
Published in HBA ( September 2009 )
Written by   Carrie Mellage
Description:  Mass merchandisers is the leading channel of distribution for personal care on a global basis, followed by drug outlets/pharmacies. In Brazil, food outlets is the leading channel with direct sales closing in, while department stores are noticeably absent. In Russia, it is direct and specialty sales that lead the way, and in India, independent, owner-operated kiranas remain the mainstay of the cosmetics and toiletries market. General stores and mass merchandisers are the largest channels in China.

Will U.A.E Recover?
Published in Lubes "n" Greases ( September 2009 )
Written by   Scott Gould
Description:  Since its inception in 1971, the United Arab Emirates has established itself as a key business hub in the Middle East. However, with the current recession, there is uncertainty as to whether or not the country will be able to return to the prosperity that preceded the downturn, and this leads in turn to questions about the future of its burgeoning lubricant industry. We believe the U.A.E. will rebound from the recession and that it will maintain its position as a multi-regional hub in the lubricants industry.

Opportunities in the Indian Biocides Market
Published in Chemistry Today (See page IV) ( August 2009 )
Written by   Kline & Company
Description:  The Indian chemical industry has benefited from strong growth in recent years, indeed since 2004 GDP growth has exceeded 9 percent. However, India does not remain isolated from the global financial crisis with GDP growth during the last quarter of 2008 dropping to 5.3 percent. In line with the increased industrialization of India the biocides industry has benefited, and has experienced nearly double digit average growth in recent years. Suppliers into the biocides industry are expected to continue to enjoy growth of between 5 percent to around 10 percent until 2012, dependent upon the biocide product and the application the biocide is being used within, despite the global economic downturn.

Mega Mergers Ahead for Downstream Brand Owners?
Published in In-Cosmetics ( July 2009 )
Written by   Kline & Company
Description:  With the global personal care industry projected to grow at 3.5% per year to reach manufacturers sales of $233 billion by 2013, acquisitions will indeed serve a key role in helping brand owners realize continued profitable growth. With Russia poised to become the number one European market, and China or Brazil likely to occupy the number two market in the world by ousting Japan, marketers clearly need to further secure their foothold in these key markets. The M&A pace for personal-care ingredients overall could pick up during the latter half of 2009 and throughout 2010. It is weathering the recession and uncertain economic environment better than other chemical sectors like construction, coatings, and automotive.

Additives on Divergent Paths
Published in Lubes "n" Greases ( July 2009 )
Written by   Milind Phadke
Description:  It is a well-accepted article of faith that Western Europe will see a significant decline in passenger car motor oil consumption. As a result, consumption of lubricant additives used to blend PCMO is also expected to decline. However, there are a few bright spots for additive companies due to two key factors: increasing penetration of higher quality oils and rising usage of biodiesel. Kline recently conducted an analysis to gauge how demand for key additive classes will be affected through 2013 by market penetration of ACEA 2008 sequence oils and by penetration of biodiesel in overall diesel consumption. This analysis does point to the shifting emphasis of the different functional classes within the overall additive demand.

European Biocide Product Directive Causes Industry Headache
Published in ICIS ( July 2009 )
Written by   Kline & Company
Description:  IN Europe, suppliers of biocides face great regulatory challenges following the introduction of the Biocide Product Directive (BPD). The aim of the BPD is to harmonize the market for biocidal products and their active substances, while providing a high level of protection for humans, animals and the environment. The responsibility for adhering to the directive lies with the producers and formulators, who must apply for authorization by submission of a dossier containing the relevant materials such as scientific studies. It is unlikely that the BPD will drive significant consolidation through further acquisitions, but more likely from smaller players simply exiting the market. The most significant impact long term is expected to be reduction in innovation due to the cost of registering new products.

Group I Deficit Looms for Africa, Middle East
Published in Lubes ( May 2009 )
Written by   Kline & Company
Description:  Business has been pretty good in Africa and the Middle East for marketers of lubricants formulated with API Group I base stocks. Demand for these products has been growing at a consistent rate and shows no sign of falling anytime soon. Surplus Group I stocks from Europe represent a key source of supply for the Africa and Middle East market, but several Group I refineries in Europe are being shut down or will be designated for closure in the near future. Although no Group I refineries are being shuttered in Africa or the Middle East, the only capacity being added locally is for Group III base stocks, nearly all of which is intended for export. Kline believes virtually all of the Group I supply gap will be filled by new plants in the region producing Group III.

Personal Care Companies Should Tackle Downturn with Best Business Models.
Published in ICIS ( April 2009 )
Written by   Kline & Company
Description:  In this uncertain economy, personal care continues to be a bright spot and represents an attractive space for the chemical industry, but companies still need to get their product portfolio and business model right. Personal care offers substantial scope for innovation as brand owners across all trade classes seek innovative ingredients that enable differentiated performance label claims and/or the next personal care mega trend. 2009 is year for tough decisions. One recommendation is for companies to continue to invest in components that are critical to the success of the business and ensure that they are grounded in adding value to customers.

Branding for Industrial Lubricants
Written by   Geeta Agashe ( March 2009 )
Description:  Geeta Agashe, Kline's Vice President of the Energy Practice, discusses advantages of branding in the lubricants industry noting many firms still struggle to see its relevance, especially when it comes to industrial lubes. By not having a brand strategy, marketers are not maximizing investments that they have made in developing superior products. Kline contends that it is an efficient and effective tool that offers the benefits such as brand equity, better control and management of complex businesses, and internal consistency, and longevity.

Economic Woes May Drive Personal Care Sales Down, but Naturals Products are Well-Positioned to Weather the Storm
Published in In Cosmetics Newsletter ( January 2009 )
Written by   Karen Doskow
Description:  As consumer spending tightens, the natural personal care market is bracing for the same impending downturn that will likely affect every consumer goods market sector. But consumers' desire for safer products and concern for the environment, combined with greater mainstream availability of natural products, may continue to drive growth in this segment.

The Correct Cut
Published in Lubes-n-Greases ( January 2009 )
Written by   Kline & Company
Description:  Recessionary periods usually present lubricant and chemical players with the dual challenge of shrinking sales volumes and decreasing prices. This time, they may also experience margin squeezes from rising raw material costs, although there is great uncertainty about commodity prices. While the typical reaction in a downturn is to concentrate on cost reduction, in this article you can read about at least three reasons why managers should now focus on price management and the revenue side.

How Chemical Companies Can Plan and Manage Investor Relations for the Market Upswing
Published in ICIS Chemical Business, Consultant's Corner ( December 2008 )
Written by   Eric Vogelsberg, Timothy Gerdeman
Description:  The global financial crisis has slashed chemical and material stocks, and there is consensus that the industry has yet to feel the full brunt of a global recession. We expect headwinds in the stock market to continue into 2009. Kline & Company and StreetSmart Strategies believe that in the next several quarters, the industry will be confronted with some of the greatest commercial and financial challenges in its history. If these are not addressed, the impact on a company's performance and valuations could be severe. The question of what companies can do is a focus of this article.

Turkey is a Big and Growing Market. What's Not to Like?
Published in Lubes-n-Greases ( November 2008 )
Written by   Geeta Agashe
Description:  While Turkey's gross domestic product averaged 7.4 percent annual growth over the past five years, vehicle production in 2007 rose 11.3 percent from 2006, and the car population grew by 9 percent. This boost will fuel lubricant demand in the consumer automotive segment and offset any losses due to longer drain intervals for newer cars. Turkey's healthy economy also points to great potential in the commercial automotive and industrial lubes segment.

Home Fragrance Still Hot!
Published in GCI Magazine ( November 2008 )
Written by   Karen Doskow
Description:  Fueled by a strong sales boost in multifunctional room sprays and reed scent diffusers, the U.S. home fragrance market posted a very strong 6.2% sales gain for 2007, with total market retail sales reaching $5 billion. The latest data from Kline & Company's study, Home Fragrances 2007: U.S. Market Analysis and Opportunities, indicates the market will continue on its upward trend during the next five years, with continued innovation and the incorporation of natural/sustainable products playing an important role in the uptick through 2012.

A Bane for Engine Oils, a Boon for Marketers?
Published in Lubes-n-Greases ( September 2008 )
Written by   Milind Phadke
Description:  Although there is growing recognition in the lubricants industry that biodiesel can harm engine oils, ultimately it could be a boon for lube suppliers by helping to curtail decreases in demand in markets such as Western Europe. In this article Milind Phadke, Industry Manager in the energy practice at Kline looks at the increasing biodiesel usage and declining demand of the engine oil in Western Europe.

High Fuel Costs Hurt Lube Marketers
Published in Lubes-n-Greases ( August 2008 )
Written by   Geeta Agashe
Description:  The rise in crude oil prices coupled with a cut back on oil consumption by consumers is impacting suppliers at all points along the automotive lubricants value chain. Geeta Agashe, vice president in Kline's Energy practice evaluates the situation on today's lube market. "All in all, this threat must be looked at as an opportunity. Not doing so, according to many, may put the very survival of lubricant marketers at a risk!"

Cleaning Products are Getting Greener
Published in ICIS Chemical Business, Consultant's Corner ( June 2008 )
Written by   Bruce Boynick
Description:  Kline senior associate, Bruce Boynick, analyses a new era of sustainability in the consumer and commercial cleaning products industry. In his article, Bruce emphasizes that "Sustainable practices are about the process, not just the product ", as he discusses opportunities for cleaning product suppliers, retailers, distributors and end-users to promote environmental sustainability across the entire value chain.

Rising Crude Drives SLP Price Hikes: Competitive Strategies in an Uncertain Market
Written by   Kline & Company ( June 2008 )
Description:  Kline Chemicals and Materials Manager, Anna Ibbotson discusses the various strategies undertaken by SLP suppliers feeling the squeeze of rising raw material costs. Learn how suppliers are increasing production to meet demand yet also controlling costs to maintain competitive pricing.

Alberta, Canada could be the next petrochemical hub thanks to its oil sands
Published in ICIS Chemical Business ( May 2008 )
Written by   Kline & Company
Description:  Kline provides the insights on Canada's province potential to become a major petrochemical supplier in the coming years. Alberta's key government groups have focused on developing a value added downstream industry based on the oil sands to produce petroleum products and petrochemicals, rather than simply selling the processed oil. Kline has developed a 25 year plan for implementing an integrated network of petrochemical clusters, and has determined the most economically feasible and ecologically sensitive downstream products to manufacture at these sites.
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Historical Data Proves Lauder's Lipstick Theory More than Just Lip Service
Published in CosmeticBusiness ( April 2008 )
Written by   Carrie Mellage
Description:  Ever since Leonard Lauder first put forth his famed Lipstick Theory, economists and industry analysts have debated its validity. Could lipstick sales really point to the overall state of the economy?
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Nutricosmetics - Decoding the Convergence of Beauty and Healthcare
Presented at IN-COSMETICS 2008

Presented by   Carrie Mellage ( April 16, 2008 )

The “Greening” of Personal Care: Separating Perception from Reality
Presented by   Kline & Company ( April 15, 2008 )

South Africa: Continent's Key Market
Published in Lubes-n-Greases ( March 2008 )
Written by   Geeta Agashe
Description:  In this article Geeta Agashe, Kline's Vice President of the Energy Practice, discusses changes in South African lubricant market. She discusses the change over to higher performance lubricants driven by couple of factors, such as environmental regulations or increased import of higher performance base oil. She also stresses out the importance for marketers not to see South Africa as one big market but a group of provinces with different demographics.
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Crystallography: The Long-Term Price of Oil
Published in Journal of Petroleum Technology ( March 2008 )
Written by   Ian Moncrieff
Description:  In the absence of huge technology investments to bring solids and gases firmly into the domain of liquid fuels, with continuing growth in world demand, and with declining surplus oil reserves in the Middle East, there are no obvious outcomes under which future oil price increases can be contained, writes Ian Moncrieff, Vice President Oil and Gas of Kline & Company. The bottom line is that $100/bbl oil is here to stay.
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Petronas Buys a Place in Europe
Published in Lubes-n-Greases ( January 2008 )
Written by   Geeta Agashe
Description:  By combining two complementary companies, each with strong positions in their respective geographic regions, Petronas made itself a global competitor with vertical strength.
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Market Survey: Learn Terrain When Entering New Country
Published in Lubes-n-Greases ( December 2007 )
Written by   Richard Lucas
Description:  If you are a marketing manager of automotive lubricants, you are aware that developing markets turn into some of the best opportunities for rapid growth. In these markets distribution channels are obviously vital, and you need a thorough understanding of how they operate in each region. Richard Lucas, managing director of PMR, an affiliate of Kline & Company, discusses successful distribution channels in this article.
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A Message on REACH and Metalworking Fluids: Keep the Lines - Communication and Supply
Published in Lubes' n' Greases Europe - Middle East - Africa ( October 2007 )
Written by   Frans van Antwerpen

GTL: A Question of When
Published in Lubes' n' Greases Europe - Middle East - Africa ( August 2007 )
Written by   Geeta Agashe

Taking the Pulse of Poland's Lubes Market
Published in Published in Lubes' n' Greases Europe - Middle East - Africa ( June 2007 )
Written by   Ian Butcher

Mergers & Acquisitions Among the Personal Care Value Chain
Presented by   Kline & Company ( April 19, 2007 )

Professional Personal Care: Hair Care and Skin Care
Presented by   Carrie Mellage ( April 17, 2007 )

Navigating Nanotechnology
Published in Kline & Company's Growth Directions ( February 2007 )
Written by   Kline & Company

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