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Market Research Reports: Beauty Retailing

Going Digital: Who's Who in the World of Beauty Apps

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  • Description
  • Regional Coverage: Global


    This directory-style report describes the key differences between the different type of app stores and details the type of developers that create them. The report also summarizes the development of the beauty app industry and shines a spotlight on 26 of the most prominent beauty apps changing this industry.

    This report:

    • Provides a summary of the leading beauty apps
    • Identifies successful beauty apps and highlights characteristics that make them stand out
    • Helps marketers develop successful beauty apps by understanding the beauty app landscape and consumers’ mobile app habits
    • Examines why strong digital initiatives, particularly in the app world, are growing as an important mechanism to engage consumers and increase brand loyalty
  • Types of Apps
  • The following table provides examples of the types of apps profiled in this report.

    Type of App Examples of Apps Profiled
    Assessment Beautiful Me and Plum Perfect
    Beauty-on-demand Booksy and StyleSeat
    Brand/company Makeup Genius and Mary Kay Virtual Makeover
    Community/educational/inspirational Beautylish and Skin Deep
    Shopping/retailer Sephora and Birchbox
    Virtual makeover Perfect365 and YouCam Makeup
  • App Profiles
  • Profiles of 23 beauty apps are provided, which have compatibility with both the IOS app store and Google Play, have at least 50 U.S. ratings on the IOS app store, and/or have at least 50,000 downloads on Google Play globally.

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