Market Research > Consumer Products > Beauty Devices: Global Consumer Insights

Market Research Reports: Beauty Devices

Beauty Devices: Global Consumer Insights

Base Year: 2017
Published April 2017

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  • Description
  • Regional Coverage: Asia, Europe, United States

    Request Who is the Beauty Device Shopper Infographic


    Augmenting our robust market research on the global market for beauty devices and professional skin care, this report studies the consumer's decision-making process behind how and what she chooses to meet her skin care needs. Our analysis examines the influencing factors behind a consumer's choice to use one method of skin care, such as an at-home beauty device versus a conventional topical treatment product. We will examine shopping preferences, influences, and barriers to device usage and overall grooming habits.

    This Report Provides Subscribers with:

    • An understanding of factors that influence women's choices to use one skin care approach or method over another
    • Perspective on which age-based demographics may be ripe for growth for certain product types
    • A view of the importance of shopping venues
    • Expansion opportunities
  • Contents
  • Introduction
    • Scope
    • Sources and methods

    Findings and Implications at a Glance
    • Barriers to device usage
    • Motivation factors
    • Levels of satisfaction
    • Opportunities to gain new users

    Skin Care Concerns

    An insightful analysis is provided on how women prefer to address specific skin care concerns, as shown in Table 2. We compare and contrast findings for each of the six countries listed in Table 1. Select findings are compared to the 2014 edition to show changes in attitude and usage by country.

    Attitudes toward Skin Care Usage

    Topical Product Usage

    Table 1: List of Countries Covered
    United Kingdom
    United States

    Table 2: Skin Care Devices Addressed

    Hair removal

  • Scope
  • An online attitude and usage survey examines consumers' preference for different forms of skin care treatment options, such as at-home skin care devices that mimic results once only achieved in doctors' offices and spas, in-office professional treatments, and products and general market skin care brands.

    • Responses from 1,300 women, approximately 215 per country
    • Geographic scope: China, France, Germany, Japan, the United Kingdom, and the United States
    • Covers the different types of skin care benefits, including acne elimination, anti-aging, cleansing, hair removal, and protective/preventative/ everyday facial skin care
  • Key Benefits
  • This report gives brand stewards an invaluable and new understanding of consumer motivations to choose one skin care treatment option over another based on different demographics and country. It also helps subscribers to:

    • Develop a more targeted marketing program by understanding the factors why consumers of different ages choose one method of skin care over another
    • Identify product expansion strategies based on age-related factors, such as purchasing power and the skin care needs that consumers identify with the most
    • Understand the path a woman takes to explore and eventually purchase a skin care option that best suits her needs
  • Methodology
  • Kline's approach places principal emphasis on primary research techniques to ensure that the foundation of business intelligence and insight is accurate, current, and reliable. Building on our 50-plus years in the business and leveraging our worldwide network of offices, our teams of seasoned professionals draw upon pragmatic industrial and commercial experience to understand and interpret global impacts and local perspectives.

    Primary Research

    A structured online survey of 1,300 women is completed with a representative sample of consumers in six countries. The sample consists of women who buy topical products to treat skin care concerns, women who use powered devices to treat skin care concerns, and women who have their skin care needs treated professionally (e.g., at a spa/salon, beauty institute, or in a doctor's office).

    Kline Credentials

    Kline is a leading global management consulting and market research firm offering the complete spectrum of services. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for over 50 years.

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