Market Research > Consumer Products > Beauty Retailing: U.S. Channel Analysis and Opportunities

Market Research Reports: Beauty Retailing

Beauty Retailing: U.S. Channel Analysis and Opportunities
To Be Published 2nd Quarter 2018
Base Year: 2017
Forecasts to 2022

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  • Description
  • Regional Coverage: United States

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    This edition of our continuing coverage on the everchanging retail landscape for cosmetics and toiletries will offer a concise update on sales and developments for the brick-and-mortar and offline channels across all key product categories. Special attention will be given to the fast-growing specialty stores and direct sales channels.

    This Report Will Help Subscribers Understand:

    • What are some of the new beauty retail formats that launched/ expanded?
    • Which new direct-to-consumer brands show the most promise?
    • What apparel retailers are expanding in the beauty area?
    • How is technology infusing new interest in physical store beauty shopping?

  • Contents
  • This program will consist of two deliverables, a presentation-style executive summary and a database with data by channel and sub-channel, as shown Table 1.

    Contents of Executive Summary
    • Key takeaways
    • Channel snapshots including:
      − Sales and growth by channel/subchannel
      − Key factors driving channel
      − Noteworthy developments
    • Snapshots of new retailers and or formats (see Table 2), each containing:
      − Core premise
      − Sales and door count
      − Prime type of locations (street vs. mall)
      − Role of beauty
      − Product offerings
      − Merchandising activities
      − Pictures of store interior
    Contents of Database
    The database will contain detailed information for all channels and sub-channels, featuring the following:
    • Product category sales (see Table 3)
    • Manufacturer and retail sales for 2016 and 2017
    * Subject to charter subscriber input

    Table 1: Purchase Channels

    Purchase channel
    Department stores • Lower-end
    • Specialty
    • Traditional
    Direct sales • Person-to-person
    • Home shopping networks
    • Infomercials
    • E-commerce/mobile commerce
    Drug outlets • Chain drug stores
    Food outlets • Health/natural food stores
    • Supermarkets
    Mass merchandisers • Big box retailers
    • Dollar stores
    • Warehouse clubs
    Specialty stores • Apparel (Gap, Banana Republic, H&M)
    • Beauty supply (Sally Beauty)
    • Cosmetic specialty (Sephora, Ulta)
    • Vertically-integrated (Bath & Body Works, MAC)


    Table 2: Select Example of New/Expanding
    Retailers/Formats to be Profiled

    Bloomingdale's Glowhaus
    e.l.f. Beauty
    Riley Rose (Forever 21)
    Sephora Studio

    Table 3: Categories Covered in Database

    Purchase channel
    Fragrances • Fragrances for men
    • Fragrances for women
    Hair care • Conditioners
    • Ethnic hair care products
    • Hair coloring products
    • Hair styling products and sprays
    • Shampoos
    Makeup • Eye makeup
    • Face makeup
    • Lipsticks and lip glosses
    • Nail polishes
    Skin care • Baby care products
    • Facial skin care
    • Hand and body lotions
    • Skin care products for men
    • Sun care products
    Other toiletries • Deodorants and antiperspirants
    • Depilatories, waxes, and bleaches
    • Personal cleansing products
    • Shaving products
  • Scope
  • Beauty Retailing USA: Channel Analysis and Opportunities will provide subscribers with insights into retailing challenges and opportunities in the United States. The report will focus on the beauty and personal care market and changes that have occurred from 2016 to 2017.

    • Category scope mirrors Kline’s Cosmetics & Toiletries program, encompassing 19 product categories across the following product classes: fragrances, hair care, makeup, skin care, and other toiletries.
    • Reporting at manufacturer and retail sales levels.
    • Coverage of both major and alternate purchase channels, providing an accurate, detailed examination of the landscape at the retail level.
  • Key Benefits
  • This comprehensive report will enable subscribers to exploit business opportunities by illustrating the retailing dynamics in one of the most important markets of the personal care industry—the United States.

    • Identifies and explains key purchase channels for cosmetics and toiletries in a clear and consistent fashion.
    • Quantifies industry sales by purchase channel, focusing on hard-to-track non-traditional channels.
    • Delivers the information and insights required to capitalize on changes at retail.
    • Includes one day of consultation time with members of the research team which can be used for assistance with plans or to explore related industry information.
  • Methodology
  • Kline’s approach places the principal emphasis on primary research techniques to ensure that the foundation of business intelligence and insight is accurate, current, and reliable. Building on our 50-plus years in the business and leveraging our worldwide network of offices, our teams of seasoned professionals draw upon pragmatic industrial and commercial experience to understand and interpret global impacts and local perspectives.

    Primary Research
    We Know Who to Talk to. We Know How to Listen.

    A high number of in-depth discussions are conducted by each analyst. Up to 60% of interviews are done with the true industry insiders!

    Kline’s analysts draw upon pragmatic experience to understand global impacts and local perspectives. Our interviews engage experts across all pertinent fields and sectors including:

    • Marketers/manufacturers
    • Distributors
    • Government agencies
    • Retailers
    • Suppliers
    • Trade organizations

    Secondary Research
    We Know Where to Look – Mining the Details.

    Analysis is further supplemented by secondary research, consisting of constant tracking of annual company reports, national statistics bureaux, trade/ industrial/professional associations and the like.

    Relevant developments are diligently followed and their impact closely monitored. Reports also draw upon non-confidential data from Kline’s internal database, consisting of over half a century’s syndicated research.

    Comprehensive Market Intelligence
    We Know How to Verify.

    Data are rigorously analyzed, cross-checked, distilled and validated. Kline’s proven methodology allows exceptionally effective, precise and reliable market intelligence procurement and assessment, giving subscribers a solid foundation on which to grow, refine and expand their business with confidence.

    Kline Credentials

    Kline is a leading global management consulting and market research firm offering the complete spectrum of services. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for over 50 years.

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