Market Research > Consumer Products > Boutique Beauty Retailers: Channel Analysis and Opportunities

Market Research Reports: Beauty Retailers

Boutique Beauty Retailers: Channel Analysis and Opportunities
Published January 2017
Base Year: 2016
Forecasts to 2021

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  • Description
  • Regional Coverage: Asia, Europe, United States


    Specialty stores is one of the leading and fastest growing channels for beauty, but also one of the least tracked in terms of data coverage. Leveraging Kline’s long history of successfully monitoring the specialty stores channel through its Beauty Retailing report series, this new program will offer in-depth insights into the boutique retailer (or vertically-integrated specialty store) channel. This first edition will take a close look at four key markets where many leading boutique retailers are headquartered: France, South Korea, the United Kingdom, and the United States.

    This report helps subscribers to:

    • Assess the size and evolution of the boutique retailer channel
    • Quantify sales and door counts for key and emerging retailer chains
    • Take a deep look at the competitive strengths and focus of important specialty retailers, such as Lush, L’Occitane, and TheFaceShop
    • Understand various productivity measures, including store sizes, traffic patterns, and number of sales associates
  • Contents
  • The program consists of two deliverables, a written report and an interactive database with data for each country listed in Table 1 Contents of Written Report
    • Key takeaways
    • Factors for success
    • Retailer profiles of approximately 10 select retailers (see Table 2) that includes the following:
      − Competitive focus and strengths
      − Sales and door count
      − Typical store size
      − Prime type of locations (street versus mall)
      − Estimated productivity measures (sales/square foot, traffic patterns)
      − Role of beauty
      − Product offerings
      − Pricing strategy
      − Merchandising activities
      − Photos of store exterior and interior
      − Assessment and outlook

    Table 1: Countries Covered
    South Korea
    United Kingdom
    United States
    Table 2: Retailers Profiled
    France South Korea United Kingdom United States
    Annick Goutal Club Clio Cowshed Aesop
    Guerlain Etude House Jo Malone London Aveda
    Jo Malone Innisfree Kiko Milano Bare Escentuals
    Kiehl's It's Skin Liz Earle Bath & Body Works
    Kiko Milano Missha L'Occitane Crabtree & Evelyn
    L'Occitane Naure Republic Lush Fresh
    Lush SkinFood Molton Brown Kiehl's
    MAC The Saem Neal's Yard Remedies MAC
    The Body Shop TheFaceShop Penhaligon's L'Occitane
    Sabon Tonymoly The Body Shop Lush
    Sisley Too Cool for School   Malin & Goetz
    Yves Rocher     Origins

    * Subject to charter subscriber input

    Contents of Database

    The database contains detailed information for all key retailers in each country, featuring the following:

    Fields in database Values in database
    Parent company
    Retailer (brand)
    Segment (mass, masstige, premium)
    Product category (see Table 3)
    Years (2015 and 2016 in first edition; rolling thereafter)
    Retal Sales
    Door counts
    Growth rates
    Market shares

    Table 3: List of Categories Covered
    Category What's included
    Fragrances Fragrances for men
    Fragrances for women
    Hair care Conditioners
    Ethnic hair care products
    Hair coloring products
    Hair styling products and sprays

    Eye makeup
    Face makeup
    Lipsticks and lip glosses
    Nail polishes

    Skin care (body) Baby care products
    Hand and body lotions
    Skin care products for men
    Sun care products
    Skin care (face)

    Facial skin care (moisturizers, cleansers,
    treatments, etc.)

    Other beauty Deodorants and antiperspirants
    Depilatories, waxes, and bleaches
    Oral care products
    Personal cleansing products
    Shaving products
    All other

    Anything else sold by the retailer
    not included above, such as candles,
    devices/appliances, jewelry,
    accessories, services

  • Scope
  • Boutique Beauty Retailers: Channel Analysis and Opportunities provides a detailed independent appraisal of the fast-moving specialty stores channel and explores market opportunities and threats for beauty marketers and retailers.

    • Boutique retailers, also called freestanding stores or vertically-integrated beauty retailers, are defined as retailers where the brand equals the retailer, and the brand is the only one sold at that store.
    • Retailers analyzed are chains with three or more locations.
    • This analysis covers sales in the physical specialty store channel only. It will exclude any sales that specialty store brands may generate outside of the channel (e.g., via department stores or the Internet).
    • This first edition focuses on markets where several vertically-integrated beauty retailers are headquartered: France, South Korea, United Kingdom, and United States.
    • Category scope includes skin care (face), skin care (body), makeup, fragrances, hair care, and other beauty.
    • The service examines retailers in three segments based on price positioning—mass, masstige, and premium
  • Key Benefits
  • This service assists beauty marketers and retailers in identifying opportunities and threats within the specialty stores channel. It also serves as an invaluable tool in the strategic planning process.

    • Quantify the boutique beauty retailer channel better than ever before.
    • Have a more complete picture of the overall beauty market.
    • Continually monitor developments in this critical channel.
    • Understand emerging trends and retailers.
    • Assess key success factors and productivity measures across a number of retailers.
    • Develop business strategies by understanding the trends and developments driving freestanding stores.
  • Methodology
  • Kline’s approach places the principal emphasis on primary research techniques to ensure that the foundation of business intelligence and insight is accurate, current, and reliable. Building on our 50-plus years in the business and leveraging our worldwide network of offices, our teams of seasoned professionals draw upon pragmatic industrial and commercial experience to understand and interpret global impacts and local perspectives.

    Primary Research
    We Know Who to Talk to. We Know How to Listen.

    A high number of in-depth discussions are conducted by each analyst. All interviews are done with the true industry insiders!

    Kline’s analysts draw upon pragmatic experience to understand global impacts and local perspectives. Our interviews engage experts across all pertinent fields and sectors including:

    • Retailers – at both a corporate level and store level
    • Store managers and sales associates
    • Marketers/manufacturers
    • Distributors
    • Government agencies
    • Retailers
    • Suppliers
    • Trade organization

    Secondary Research
    We Know Where to Look – Mining the Details.

    Analysis is further supplemented by secondary research, consisting of constant tracking of annual company reports, national statistics bureaux, trade/ industrial/professional associations, and the like.

    Relevant developments are diligently followed and their impact closely monitored. Reports also draw upon non-confidential data from Kline’s internal database, consisting of over half a century’s syndicated research.

    Comprehensive Market Intelligence
    We Know How to Verify.

    Data are rigorously analyzed, cross-checked, distilled and validated. Kline’s proven methodology allows exceptionally effective, precise and reliable market intelligence procurement and assessment, giving subscribers a solid foundation on which to grow, refine and expand their business with confidence.

    Kline Credentials

    Kline is a leading global management consulting and market research firm offering the complete spectrum of services. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for over 50 years.

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