Physician-dispensed Skin Care: Perception and Satisfaction Survey
To Be Published 1st Quarter 2017
Regional Coverage: United States
Augmenting 10+ years of extensive reporting coverage of the professional skin care market, Kline is pleased to
announce our second edition of an independent, research survey which helps marketers pinpoint what their
doctor and physician-dispensed skin care clients value most when it comes to their brands.
This Report Will Help Marketers to:
- See how brands are ranked on key attributes,
such as innovation and training/education, by
- Strengthen their market position based on firsthand
insights gathered from physicians
- Prioritize efforts for future marketing and sales
initiatives based on physician type (dermatologists,
plastic surgeons, medical spas)
- Identify their keys competitive advantages, as
well as address problem areas
Results from the survey will be delivered in a PowerPoint
presentation. Below are details of how the survey will be
Our survey will be conducted with approximately 250
dispensing physicians nationwide. A description of who
will be surveyed by physician type is shown in Table 1.
All physicians must be dispensing for at least one year to
qualify to be part of our study.
Key findings at a glance
This report section will highlight key findings to the
survey and what the implications are for brands (Table
2) competing in the physician dispensing market in the
United States. Findings will be shown by physician type.
The business of skin care
This report section will provide a perspective on the state
of the professional skin care business today and what can
be expected for the future by provider type. Also included
will be highlights from our survey on areas, such as the
importance of private labels and brand awareness.
What matters most?
This section reveals exactly how important specific
attributes are in the skin care providers’ decision to use/
offer a professional skin care brand. These attributes are
listed in Table 3. The results will help subscribers see if
there is a gap between perceptions of what they believe
to be important versus how our panel responded.
We will a look at the results from our first survey to
compare and contrast key changes that have occurred.
Who performs best?
This report section will provide a close-up look at the
performance of the top professional skin care brands,
rated against the attributes, as shown in Table 3.
This section will provide subscribers with valuable
recommendations and opportunities.
|Table 1: Skin Care Professionals
|Plastic surgeons office
|Other dispensing physicians-a
|a- Includes family practices, ENT (ear,
neck, and throat), obstetricians, internists,
otolaryngolists/gynecologists, and dentists.
|Table 2: Professional Medical Care Provider Brands Rated
||ZO Skin Health
|Table 3: List of Importance and Satisfaction Attributes
|TRAINING AND EDUCATION
|Product and technical training
Business building training
Training frequency and training delivery
Samples and testers
Loyalty programs for physician partners and for consumers
Marketing materials and support
|PRODUCT PORTFOLIO AND INNOVATION
Product claims and clinical support
|ORDER-TO-DELIVERY & CUSTOMER SERVICE
|Delivery lead-time and product availability
Loyalty programs for patients
Physician-dispensed Skin Care: Perception and Satisfaction Survey will provide brand marketers with an objective view of how the leading skin care brands are rated on several different
attributes according to how doctors in the United States rank their needs and interests. How skin care professionals
view their future aesthetic business and evolving needs is also assessed, which helps marketers
to project future supply and demand. Our research will show what is important to those who
are responsible for making purchase decisions on which professional brands to carry to those
who actually work with the products on a daily basis.
- Physicians and medical offices in the United States that dispense skin care products, selected at
- Knowledgeable staff who work with or are responsible for placing orders of skin care products
- Vast majority are plastic surgeon, dermatologist, or medical spa location
This report will assist the professional skin care marketer in identifying opportunities
with potential shortfalls that require focus as well as establish near-term and long-term
opportunities. This report will help subscribers in:
- Prospecting for sales by identifying medium and high potential professional skin care users (dermatologists,
plastics surgeons, medical spa owners, and other physician types)
- Identifying where the difference exists based on total revenues generated by physician type
- Understanding your brand’s perceived performance versus the competition in price, product, and service quality, and the multiple attributes
that drive each
Kline’s approach places the principal emphasis on primary research techniques to ensure that the foundation of
business intelligence and insight is accurate, current, and reliable. Building on our 50-plus years in the business
and leveraging our worldwide network of offices, our teams of seasoned professionals draw upon pragmatic
industrial and commercial experience to understand and interpret global impacts and local perspectives.
We Know Who to Talk to. We Know How to Listen.
A high number of in-depth discussions are conducted
by each analyst. Up to 60% of interviews are done
with the true industry insiders!
Kline’s analysts draw upon pragmatic experience to
understand global impacts and local perspectives.
Our interviews engage experts across all pertinent
fields and sectors including:
- Cosmetic plastic surgeons
- Office managers/who make buying decisions
Comprehensive Market Intelligence
We Know How to Verify.
Data are rigorously analyzed, cross-checked, distilled
and validated. Kline’s proven methodology allows
exceptionally effective, precise and reliable market intelligence procurement and assessment, giving
subscribers a solid foundation on which to grow, refine and expand their business with confidence.
Kline is a leading global management consulting and market research firm offering the complete
spectrum of services. The firm has served the management consulting and market research needs
of organizations in the chemicals, materials, energy,
life sciences, and consumer products industries for
over 50 years.