Market Research > Consumer Products > Physician-dispensed Skin Care: U.S. Perception and Satisfaction Survey

Market Research Reports: Professional Skin Care

Physician-dispensed Skin Care: U.S. Perception and Satisfaction Survey
To be Published 2nd Quarter 2018

Download Brochure Price & Ordering
  • Description
  • Regional Coverage: United States


    Augmenting 10+ years of extensive reporting coverage of the professional skin care market, Kline is pleased to announce our third edition of an independent, research survey which helps marketers pinpoint what their doctor and physician-dispensed skin care clients value most when it comes to the brands they use and offer to their patients.

    This Report Helps Marketers to:

    • See how their competition is ranked on key attributes, such as innovation and training/education, by dispensing physicians
    • Prioritize efforts for future marketing and sales initiatives based on physician type (dermatologists, plastic surgeons, medical spas)
    • Strengthen their market position based on firsthand insights gathered from physicians
    • Identify their keys competitive advantages, as well as address problem areas
    • Learn what physicians think about professional brands partnering with Amazon and other websites specializing in premium skin care
  • Contents
  • Methodology

    Results from the survey are delivered in a PowerPoint presentation. Below are details of how the survey are reported.

    Our survey are conducted with approximately 250 dispensing physicians nationwide. A description of who are surveyed by physician type is shown in Table 1. All physicians must be dispensing for at least one year to qualify to be part of our study.

    Key findings at a glance
    This report section highlights key findings to the survey and what the implications are for brands (Table 2) competing in the physician dispensing market in the United States. Findings are shown by physician type.

    The business of skin care
    This report section provides a perspective on the state of the professional skin care business today and what can be expected for the future by provider type. Also included are highlights from our survey on areas, such as the importance of private labels and brand awareness.

    What matters most?
    Using our proprietary statistical analysis tool, this section reveals exactly how important specific attributes are in the skin care providers’ decision to use/offer a professional skin care brand. These attributes are listed in Table 3. The statistical model infers importance, allowing subscribers to see what really matters most. The results will help subscribers see if there is a gap between perceptions of what they believe to be important versus how our panel responded.

    Who performs best?
    This report section provides a close-up look at the performance of the top professional skin care brands, rated against the attributes, as shown in Table 3.

    This section provides subscribers with valuable recommendations and opportunities.

    Table 1: Skin Care Professionals
    Dermatologists office
    Plastic surgeons office
    Medical spas
    Other dispensing physicians-a
    a- Includes family practices, ENT (ear,
    nose, and throat), obstetricians, internists,
    otolaryngolists/gynecologists, and dentists.

    Table 2: Professional Medical Care Provider Brands Rated
    EltaMD Revision Skincare
    Glytone Sente
    IS Clinical Skin Better Science
    Jan Marini SkinCeuticals
    NeoCutis SkinMedica
    Obagi Topix
    PCA Skin ZO Skin Health

    Table 3: List of Importance and Satisfaction Attributes
    Product and technical training
    Business building training
    Training frequency and training delivery
    Training accessibility
    Consumer promotions
    Samples and testers
    Loyalty programs for physician partners and for consumers
    Marketing materials and support
    Merchandise displays
    Product portfolio
    Product packaging
    Product innovation
    Product claims and clinical support
    Delivery lead-time and product availability
    Trouble-shooting assistance
    Sales representative
    Loyalty programs for patients
  • Scope
  • Physician-dispensed Skin Care: U.S. Perception and Satisfaction Survey provides brand marketers with an objective view of how the leading skin care brands are rated on several different attributes according to how doctors in the United States rank their needs and interests. How skin care professionals view their future aesthetic business and evolving needs is also assessed, which helps marketers to project future supply and demand. Our research shows what is important to those who are responsible for making purchase decisions on which professional brands to carry to those who actually work with the products on a daily basis.

    • Physicians and medical offices in the United States that dispense skin care products, selected at random
    • Knowledgeable staff who work with or are responsible for placing orders of skin care products
    • Vast majority are plastic surgeon, dermatologist, or medical spa location
  • Key Benefits
  • This report assists the professional skin care marketer in identifying opportunities with potential shortfalls that require focus as well as establish near-term and long-term opportunities. This report helps subscribers in:

    • Prospecting for sales by identifying medium and high potential professional skin care users (dermatologists, plastics surgeons, medical spa owners, and other physician types)
    • Identifying where the difference exists based on total revenues generated by physician type
    • Understanding your brand’s perceived performance versus the competition in price, product, and service quality, and the multiple attributes that drive each
  • Methodology
  • Kline & Company is unmatched in our ability to gather hard-to-get market and competitive intelligence with a high degree of confidence. Kline’s market analysis approach places the principal emphasis on primary research techniques to ensure that the foundation of business intelligence and insight is accurate, current, and reliable.

    Primary Research
    We Know Who to Talk to.

    This study is a nationwide, multi-mode telephone and web-based structured survey. The estimated number of responses for this service is approximately 250 skin care professionals, based on a statistically valid sample of the population. Our research engages experts across all pertinent disciplines as follows:

    • Aestheticians
    • Cosmetic plastic surgeons
    • Dermatologists
    • Office managers/who make buying decisions

    Secondary Research
    We Know Where to Look – Mining the Details.

    Analysis is further supplemented by secondary research, consisting of constant tracking of annual company reports, national statistics bureaus, trade/ industrial/professional associations, and the like. Relevant developments are diligently followed and their impact closely monitored. Reports also draw upon non-confidential data from Kline’s internal database, consisting of over half a century’s syndicated research.

    Comprehensive Market Intelligence
    We Know How to Verify.

    Data are rigorously analyzed, cross-checked, distilled and validated. Kline’s proven methodology allows exceptionally effective, precise and reliable market intelligence procurement and assessment, giving subscribers a solid foundation on which to grow, refine and expand their business with confidence.

    Kline Credentials

    Kline is a leading global management consulting and market research firm offering the complete spectrum of services. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for over 50 years.

Share this: Email This Page

Related Reports
Professional Skin Care Global Series
At-Home Beauty Devices USA

Industry Expert

Karen Doskow   Karen Doskow

Sales Contacts

Pilar Pardo   Pilar Pardo
Kristy Altenburg   Kristy Altenburg
Contact Kline Market Research   View all contacts
Market Research Reports   Purchase a Report
  Beauty and Personal Care Portfolio
  Knowledge Hub
  Industry Spotlight
Custom Research
Can’t find exactly what you’re looking for? Consider a custom report.