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Market Research Reports: Professional Skin Care

Physician-dispensed Skin Care: Perception and Satisfaction Survey
To Be Published 1st Quarter 2017

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  • Description
  • Regional Coverage: United States

    DESCRIPTION

    Augmenting 10+ years of extensive reporting coverage of the professional skin care market, Kline is pleased to announce our second edition of an independent, research survey which helps marketers pinpoint what their doctor and physician-dispensed skin care clients value most when it comes to their brands.

    This Report Will Help Marketers to:

    • See how brands are ranked on key attributes, such as innovation and training/education, by dispensing physicians
    • Strengthen their market position based on firsthand insights gathered from physicians
    • Prioritize efforts for future marketing and sales initiatives based on physician type (dermatologists, plastic surgeons, medical spas)
    • Identify their keys competitive advantages, as well as address problem areas
  • Contents
  • Methodology

    Results from the survey will be delivered in a PowerPoint presentation. Below are details of how the survey will be reported.

    Methodology
    Our survey will be conducted with approximately 250 dispensing physicians nationwide. A description of who will be surveyed by physician type is shown in Table 1. All physicians must be dispensing for at least one year to qualify to be part of our study.

    Key findings at a glance
    This report section will highlight key findings to the survey and what the implications are for brands (Table 2) competing in the physician dispensing market in the United States. Findings will be shown by physician type.

    The business of skin care
    This report section will provide a perspective on the state of the professional skin care business today and what can be expected for the future by provider type. Also included will be highlights from our survey on areas, such as the importance of private labels and brand awareness.

    What matters most?
    This section reveals exactly how important specific attributes are in the skin care providers’ decision to use/ offer a professional skin care brand. These attributes are listed in Table 3. The results will help subscribers see if there is a gap between perceptions of what they believe to be important versus how our panel responded.

    We will a look at the results from our first survey to compare and contrast key changes that have occurred.


    Who performs best?
    This report section will provide a close-up look at the performance of the top professional skin care brands, rated against the attributes, as shown in Table 3.

    Opportunities
    This section will provide subscribers with valuable recommendations and opportunities.

    Table 1: Skin Care Professionals
    Dermatologists office
    Plastic surgeons office
    Medical spas
    Other dispensing physicians-a
    a- Includes family practices, ENT (ear,
    neck, and throat), obstetricians, internists,
    otolaryngolists/gynecologists, and dentists.


    Table 2: Professional Medical Care Provider Brands Rated
    Biopelle NeoStrata
    Epionce Neova
    Glymed Plus Obagi
    Glytone PCA Skin
    IS Clinical Revaléskin
    Jan Marini SkinCeuticals
    Kinerase SkinMedica
    NeoCutis ZO Skin Health


    Table 3: List of Importance and Satisfaction Attributes
    TRAINING AND EDUCATION
    Product and technical training
    Business building training
    Training frequency and training delivery
    Training accessibility
    MARKETING
    Consumer promotions
    Samples and testers
    Loyalty programs for physician partners and for consumers
    Marketing materials and support
    Merchandise displays
    PRODUCT PORTFOLIO AND INNOVATION
    Product portfolio
    Product packaging
    Product innovation
    Product claims and clinical support
    ORDER-TO-DELIVERY & CUSTOMER SERVICE
    Delivery lead-time and product availability
    Trouble-shooting assistance
    Sales representative
    Loyalty programs for patients
  • Scope
  • Physician-dispensed Skin Care: Perception and Satisfaction Survey will provide brand marketers with an objective view of how the leading skin care brands are rated on several different attributes according to how doctors in the United States rank their needs and interests. How skin care professionals view their future aesthetic business and evolving needs is also assessed, which helps marketers to project future supply and demand. Our research will show what is important to those who are responsible for making purchase decisions on which professional brands to carry to those who actually work with the products on a daily basis.

    • Physicians and medical offices in the United States that dispense skin care products, selected at random
    • Knowledgeable staff who work with or are responsible for placing orders of skin care products
    • Vast majority are plastic surgeon, dermatologist, or medical spa location
  • Key Benefits
  • This report will assist the professional skin care marketer in identifying opportunities with potential shortfalls that require focus as well as establish near-term and long-term opportunities. This report will help subscribers in:

    • Prospecting for sales by identifying medium and high potential professional skin care users (dermatologists, plastics surgeons, medical spa owners, and other physician types)
    • Identifying where the difference exists based on total revenues generated by physician type
    • Understanding your brand’s perceived performance versus the competition in price, product, and service quality, and the multiple attributes that drive each
  • Methodology
  • Kline’s approach places the principal emphasis on primary research techniques to ensure that the foundation of business intelligence and insight is accurate, current, and reliable. Building on our 50-plus years in the business and leveraging our worldwide network of offices, our teams of seasoned professionals draw upon pragmatic industrial and commercial experience to understand and interpret global impacts and local perspectives.

    Primary Research
    We Know Who to Talk to. We Know How to Listen.

    A high number of in-depth discussions are conducted by each analyst. Up to 60% of interviews are done with the true industry insiders!

    Kline’s analysts draw upon pragmatic experience to understand global impacts and local perspectives. Our interviews engage experts across all pertinent fields and sectors including:

    • Aestheticians
    • Cosmetic plastic surgeons
    • Dermatologists
    • Office managers/who make buying decisions

    Comprehensive Market Intelligence
    We Know How to Verify.

    Data are rigorously analyzed, cross-checked, distilled and validated. Kline’s proven methodology allows exceptionally effective, precise and reliable market intelligence procurement and assessment, giving subscribers a solid foundation on which to grow, refine and expand their business with confidence.

    Kline Credentials

    Kline is a leading global management consulting and market research firm offering the complete spectrum of services. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for over 50 years.

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