Market Research > Consumer Products > Premium Home Fragrances: Europe Market Assessment and Opportunities

Market Research Reports: Home Fragrances

Premium Home Fragrances: Europe Market Assessment and Opportunities
To Be Published 1st Quarter 2018
Base Year: 2017
Forecasts to 2022

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  • Description
  • Regional Coverage: Europe


    From the high streets in London to the quaint shops in Paris and the nearby canal shops in Amsterdam, scented candles and diffusers are being featured in numbers like never before. The authoritative source for the U.S. home fragrances market now offers a rich analysis of the dynamic market for premium home fragrance brands in Western Europe. This report will focus on scented candles and specialty products, including reed diffusers and fragrance oil lamps. The report will provide market size and growth, scent trends, social media activity, and retail distribution.

    This Report Will Provide an Understanding of:

    • What are the key scent segments covered by these upscale brands?
    • What are the fastest growing brands and why?
    • Where are premium-scented candles and diffusers products sold in the key countries in Western Europe
    • What are the key price points and product sizes?
  • Contents
  • Introduction

    • Format
    • Scope
    • Sources and methods
    Market Overview
    This chapter will provide an overview of the key market statistics and trends, including:
    • Total industry size and growth
    • Market drivers
    • Competitive landscape
    • Marketing and promotional activity
    • Sales for key Western European markets for home fragrances (France, Germany, and the United Kingdom)
    • Retail distribution
    • Outlook

    Brand Profiles
    Detailed profiles will be provided for the leading premium home fragrance marketers and their brands, as listed in Table 1. The following information will be provided:
    • Parent company overview
    • Brand core premise
    • Product offerings
    • Sales for 2017 and 2018 estimates
    • Marketing activity
    • Distribution
    • Outlook

    * Subject to charter subscriber input
  • Scope
  • This report will provide subscribers with an insightful analysis of industry trends, market size and growth, and profiles for important marketers. This report will cover products that provide scent and add an ambient touch to home décor including candles, reed diffusers, and fragrance oil lamps. The report focus will be on the premium/luxury home fragrances market, which encompasses products that are sold in venues including perfumeries, gift stores and specialty cosmetics stores, department stores and the Internet. The report scope is Western Europe.

  • Key Benefits
  • This report will serve as an excellent resource for marketers, suppliers, and manufacturers involved in the home fragrances market or for those interested in assessing the premium market in Europe. Subscribers will receive one day of consultation time with members of the research team. This time can be used for assistance with plans or to explore related industry information.
    The report will enable subscribers to:

    • Understand the premium priced market for home fragrance products in Europe
    • Augment business plans with highly reliable insights and data
    • Quantify market sales by retail outlet type
    • Identify potential strategic alliances, acquisition candidates, or customers
  • Methodology
  • Kline’s approach places principal emphasis on primary research techniques to ensure that the foundation of business intelligence and insight is accurate, current, and reliable. Building on our 50-plus years in the business and leveraging our worldwide network of offices, our teams of seasoned professionals draw upon pragmatic industrial and commercial experience to understand and interpret global impacts and local perspectives.

    Primary Research
    We Know Who to Talk to. We Know How to Listen.

    A high number of in-depth discussions are conducted by each analyst. All interviews are done with true industry insiders.

    Kline’s analysts draw upon pragmatic experience to understand global impacts and local perspectives. Our interviews engage experts across all pertinent fields and sectors including:

    • Marketers/manufacturers
    • Distributors
    • Government agencies
    • Retailers
    • Suppliers
    • Trade organizations

    Secondary Research
    We Know Where to Look – Mining the Details.

    Analysis is further supplemented by secondary research, consisting of constant tracking of annual company reports, national statistics bureaus, trade/ industrial/professional associations, and the like.

    Relevant developments are diligently followed and their impact closely monitored. Reports also draw upon non-confidential data from Kline’s internal database, consisting of over half a century’s syndicated research.

    Comprehensive Market Intelligence
    We Know How to Verify.

    Data are rigorously analyzed, cross-checked, distilled, and validated. Kline’s proven methodology allows exceptionally effective, precise, and reliable market intelligence procurement and assessment, giving subscribers a solid foundation on which to grow, refine, and expand their business with confidence.

    Kline Credentials

    Kline is a leading global management consulting and market research firm offering the complete spectrum of services. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for over 50 years.

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