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Market Research Reports: Professional Skin Care

Professional Skin Care: U.S. Anti-diversion Practices and Assessment

To Be Published 4th Quarter 2017
Base Year: 2017

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  • Description
  • Regional Coverage: United States


    Diversion undermines the intent of a company to sell authentic, high quality products through a reputable therapist, aesthetician, or physician. As the Internet has evolved as an important marketplace for everything beauty, marketers have partnered with authorized websites to sell their products. However, diversion in the professional skin care arena is most prevalent on Internet platforms, including and recently Augmenting 10+ years of extensive reporting coverage of the professional skin care market, Kline is pleased to announce our first independent, research report, which will guide marketers in the ways to protect their brands against diversion.

    This report will help subscribers to:

    • Prioritize anti-diversion efforts for future marketing and sales initiatives
    • Learn about some of the most effective anti-diversion tools used by marketers
    • Understand what aestheticians and physicians think about diversion
    • Uncover key motivating factors for diverting products
  • Contents
  • Introduction
    • Scope
    • Sources and methods
    Professional Survey
    This presentation-style report chapter will provide key findings from our survey with spa owners, physicians, and aestheticians, as shown in Table 1, on the following attributes:
    • Overall awareness and concern over diversion
    • Best practices used for stopping diversion
    • Attitudes on authorized websites, such as RegimenMD and Amazon Professional
    • Ways that they handle excess or expired inventory
    Anti-diversion Best Practices
    This chapter will look at the leading marketers in the professional skin care industry and highlight what they have done to protect their brands against diversion including:
    • Product coding
    • Legal action-zero tolerance
    • Trade and consumer advertising
    • Buy backs
    • Partnering with Amazon Professional and RegimenMD
    • Anti-diversion agreements
    * Subject to charter subscriber input

    Table 1: List of Skin Care Professionals
    to be Surveyed
    Aestheticians and spa owners
    Medical spas
    Plastic surgeons

  • Scope
  • Professional Skin Care: U.S. Anti-diversion Practices and Assessment will provide a detailed independent appraisal on diversion. It will explore the challenges that marketers and their dispensing partners face and identify opportunities to help curtail diversion. Our survey will be conducted with approximately 250 respondents who dispense skin care products in the medical care providers and spas channels. All respondents must be dispensing for at least one year to qualify to be part of our study. The geographic scope of our survey is the United States.

  • Key Benefits
  • This report will enable subscribers to identify options to aid in the prevention of diversion through:

    • Understanding how other companies deal with diversion
    • Identifying the best practices that may have the greatest acceptance with important partners as well as consumers
    • Seeking new ways to deal with excess inventory to curtail diversion

  • Methodology
  • Kline’s approach places the principal emphasis on primary research techniques to ensure that the foundation of business intelligence and insight is accurate, current, and reliable. Building on our 50-plus years in the business and leveraging our worldwide network of offices, our teams of seasoned professionals draw upon pragmatic industrial and commercial experience to understand and interpret global impacts and local perspectives.

    Primary Research
    We Know Who to Talk to. We Know How to Listen.

    A high number of in-depth discussions are conducted by each analyst. Up to 60% of interviews are done with the true industry insiders!

    Kline’s analysts draw upon pragmatic experience to understand global impacts and local perspectives. Our interviews engage experts across all pertinent fields and sectors including:

    • Marketers/manufacturers
    • Distributors
    • Government agencies
    • Retailers
    • Suppliers
    • Trade organizations

    Secondary Research
    We Know Where to Look – Mining the Details.

    Analysis is further supplemented by secondary research, consisting of constant tracking of annual company reports, national statistics bureaux, trade/ industrial/professional associations and the like.

    Relevant developments are diligently followed and their impact closely monitored. Reports also draw upon non-confidential data from Kline’s internal database, consisting of over half a century’s syndicated research.

    Comprehensive Market Intelligence
    We Know How to Verify.

    Data are rigorously analyzed, cross-checked, distilled and validated. Kline’s proven methodology allows exceptionally effective, precise and reliable market intelligence procurement and assessment, giving subscribers a solid foundation on which to grow, refine and expand their business with confidence.

    Kline Credentials

    Kline is a leading global management consulting and market research firm offering the complete spectrum of services. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for over 50 years.

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