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Market Research Reports: Professional Skin Care

Spa and Beauty Institute Skin Care: Perception and Satisfaction Survey
To Be Published 4th Qtr 2017

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  • Description
  • Regional Coverage: United States, Europe

    DESCRIPTION

    Augmenting 10 + years of extensive reporting coverage of the professional skin care market, including physician- dispensed satisfaction surveys, Kline is pleased to announce our first edition of an independent research survey for professional skin care brands that are focused on spas, salons, and beauty institutes. This three-volume series includes individual volumes for each market, along with an executive summary, based on a comprehensive survey that will help marketers discover what their partners value most when it comes to their brands.

    This Report Will Help Subscribers to:

    • See how brands are ranked on key attributes, such as innovation and training/education by aestheticians
    • Strengthen their market position based on firsthand insights gathered from spas, salons, and beauty institutes
    • Prioritize efforts for future marketing and sales initiatives based on type of facility (spa, salon, or beauty institute)
    • Identify their keys competitive advantages as well as address problem areas
  • Contents
  • Executive Summary
    Subscribers to both volumes, as listed in Table 1, will receive an Executive Summary, which will include the following:
    • Key learnings from each region
    • Comparisons and contrasts by region on key findings on most important attributes
    • Analysis by channel
    • Brand performance, where applicable, across both geographies
    Individual Report Contents
    Results from the survey will be delivered in a presentation-style report, which will be divided as follows:
    • Introduction
    • Key Findings at a Glance
      − This report section will highlight the key findings from aesthetic professionals (as listed in Table 2) to the survey and what the implications are for brands (as shown in Table 3) competing in salons, spas, and beauty institutes.
    • What Matters Most?
      − This section reveals exactly how important specific attributes are in skin care providers’ decisions to use/offer a professional skin care brand. These attributes are listed in Table 4. The results will help subscribers see if there is a gap between perceptions of what they believe to be important versus how our panel responded.
    • Who Performs Best?
      − This report section will provide a close-up of the performance of the leading professional skin care brands, rated against the attributes listed in Table 4.
    • Opportunities
      − This section will provide subscribers with valuable recommendations and opportunities to focus on for improvement or to market to accounts as key areas of strength.
    * Subject to charter subscriber input
    Table 1: Geographic Coverage
    Europe, with a focus on France, Germany, and the
    United Kingdom—the top performing countries
    for aesthetic services in Europe

    United States

     

    Table 2: Skin Care Professionals to be Surveyed
    Aestheticians
    Beauty institutes
    Hair salons with aesthetic services, such as facials
    Spas

     

    Table 3: Skin Care Brands Included in the Survey
    Europe United States
    Babor Aveda
    Clarins Decléor
    Decléor Dermalogica
    Darphin Eminence Organics
    Dermalogica Image Skin Care
    Elemis Murad
    ESPA Repechage
    Guinot SkinCeuticals
    Maria Galland Sothys
    Sothys Yon-Ka
    Thalgo

     

    Table 4: List of Importance and Satisfaction
    Attributes
    Marketing
    Order-to-delivery and customer service
    Price and value-added services
    Product portfolio and innovation
    Training and education
  • Scope
  • Spa and Beauty Institute Skin Care: Perception and Satisfaction Survey will provide marketers with an objective view of how the leading skin care brands are rated on several different attributes according to how aestheticians and buyers rank their needs and interests.

    • This study will be based on skin care brands that have 50% or more of their sales in professional channels.
    • Our Europe report will focus on facilities in the United Kingdom, France, and Germany, where sales for professional skin care in spas and beauty institutes are the greatest. The United States will be a focus for the survey where spas and salons offering spa services will be interviewed.
    • The sample for the survey will be 250 respondents for each report’s geography.
  • Key Benefits
  • This report will assist professional skin care marketers in identifying opportunities with potential shortfalls that require focus as well as establish near-term and long-term opportunities. This report will help subscribers with:

    • Prospecting for sales by identifying medium and high potential professional skin partner types
    • Identifying growth opportunities
    • Understanding their brand’s weaknesses and strengths versus the competition
  • Methodology
  • Kline’s approach places the principal emphasis on primary research techniques to ensure that the foundation of business intelligence and insight is accurate, current, and reliable. Building on our 50-plus years in the business and leveraging our worldwide network of offices, our teams of seasoned professionals draw upon pragmatic industrial and commercial experience to understand and interpret global impacts and local perspectives.

    Primary Research
    We Know Who to Talk to. We Know How to Listen.

    A high number of in-depth discussions are conducted by each analyst. Up to 60% of interviews are done with the true industry insiders!

    Kline’s analysts draw upon pragmatic experience to understand global impacts and local perspectives. Our interviews engage experts across all pertinent fields and sectors including:

    • Aestheticians
    • Cosmetic plastic surgeons
    • Dermatologists
    • Office managers/who make buying decisions

    Comprehensive Market Intelligence
    We Know How to Verify.

    Data are rigorously analyzed, cross-checked, distilled and validated. Kline’s proven methodology allows exceptionally effective, precise and reliable market intelligence procurement and assessment, giving subscribers a solid foundation on which to grow, refine and expand their business with confidence.

    Kline Credentials

    Kline is a leading global management consulting and market research firm offering the complete spectrum of services. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for over 50 years.

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Related Reports
Professional Skin Care Global Series
Physician Dispense Skin Care Perception & Satisfaction Survey

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