Market Research > Consumer Products > Home Fragrances: U.S. Market Analysis and Opportunities

Market Research Reports: Home Fragrances

Home Fragrances: U.S. Market Analysis and Opportunities
Published June 2017
Base Year: 2016
Forecasts to 2021

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  • Description
  • Regional Coverage: United States
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    A comprehensive analysis of the U.S. market for home fragrances, focusing on market size and growth, key trends, challenges, and business opportunities.

    This Report Answers Such Questions As:

    • How will new mergers and partnerships impact stalwart home fragrance brands like Yankee Candle Company and PartyLite?
    • What role does social media play in this market?
    • How is the mega-trend of personalization interpreted by home fragrance marketers?
    • What’s new in boutique candle brands?
    Featuring an interactive online database
  • Database
  • Subscribers have unlimited access to the report data and written contents through our new sophisticated but easy-to-use online database, with the following capabilities:

    • Search capabilities by company, brand, and product category
    • Flexible search options
    • Subtotaling abilities
    • Easy access and downloading of sales, market shares, growth rates, and forecasts
  • Report
  • Introduction

    Executive Summary
    This presentation-style chapter provides an overview of key industry statistics and trends including:
    • Total industry size and growth
    • Market drivers
    • Category and channel sales breakdown
    • Challenges and opportunities
    • Outlook to 2021

    Profiles are provided for each of the product categories listed in Table 1 and includes the following information:
    • Category developments
    • Sales data at the manufacturers’, retail, and unit levels for 2016
    • Historical manufacturers’ sales for 2011 through 2016
    • New product and fragrance trends
    • Competition, including sales by company and brand for 2015 and 2016
    • Private-label activity
    • Retail outlet breakdowns for 2015 and 2016
    • Promotional activity
    • Outlook to 2021

    Profiles are presented for the marketers of home fragrance products listed in Table 2. Each profile includes:
    • Overview
    • Corporate sales
    • Product offerings
    • Home fragrance sales for 2015 and 2016
    • Outlook to 2021

    Table 1: Product Categories Profiled
    Diffusers (adjustable solids, electric wall diffusers, reed diffusers, etc.)
    Home fragrance oils, wax melts, and fragrance lamps
    Room sprays
    Specialty products-a
    a- Includes potpourri, incense, scented ceramics, sachets, etc. Included in
    the database and Executive Summary only.

    Table 2: Companies Profiled
    Chesapeake Bay Candle
    Ilume (Regent Holding Company)
    L Brands (Bath & Body Works)
    Nest Fragrances
    Pier 1 Imports
    Reckitt Benckiser
    S.C. Johnson
    Star Candle Company
    Trapp Fragrances
    Yankee Candle Company (Newell Brands)
  • Scope
  • Home Fragrances: U.S. Market Analysis and Opportunities provide subscribers with a comprehensive analysis of industry trends, market size and growth, and profiles on key marketers. This report covers the U.S. home fragrances market, which encompasses products that are purchased to provide the home with scent and ambiance. Sales data is provided for the overall market, at the category level, and by company and brand. Each of the five product categories covered in this report is analyzed along the following dimensions:

    • Category developments
    • Five-year historical sales
    • Category size and growth for 2016
    • New product activity and fragrance trends
    • Private-label sales
    • Leading marketers
    • Retail distribution
    • Five-year forecasts through 2021
  • Key Benefits
  • This report serves as an excellent resource for marketers, suppliers, and manufacturers involved in the home fragrance market or for those interested in assessing the market. Subscribers receive one day of consultation time with members of the research team. This time can be used for assistance with plans or to explore related industry information. This report is available through a Web-based format for easy access. Subscribers have unlimited access to the report from anywhere in the world. The report enables the subscriber to:

    • Understand their position in the overall market
    • Augment business plans with highly reliable insights and data
    • Quantify market sales by purchase channel
    • Track growth segments within key product categories
    • Identify potential strategic alliances, acquisition candidates, or customers
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