Market Research Reports: Natural Personal Care

A comprehensive analysis of the European and American markets for natural personal care products, focusing on key trends, developments, challenges, business opportunities, and natural ratings, and addressing such issues as:

• What is the definition of "natural"?
• How big is the market for truly natural products?
• Which brands are actually natural in terms of the ingredients they use?
• Where are the opportunities for personal care marketers?

• Total industry size and growth
• Breakdowns of natural-inspired versus truly natural products
• Market drivers and trends
• Product class and country breakdowns for each individual country, and key players
• Key players
• Product and ingredient trends
• Competitive landscape
• Natural ratings
• Channels of distribution
• Certification standards
• Key lessons learned
• Outlook to 2016

• Company overview
• Manufacturers’ sales and growth for 2011
• – Sales by region


• – Sales by category


• – Retail sales
• Product offerings
• Distribution
• Marketing activities
• Outlook to 2016

• Total industry size and growth
• Sales by region and country for the countries listed in Table 1
• Breakdowns for 2009, 2010, and 2011 by:
• – Region


• – Country


• – Product class


• – Brand


• Forecast sales to 2016

• User-friendliness in a simple yet sophisticated system
• Data presented by:
• – Brand sales


• – Market share


• – Growth rates


• Flexible search options


• Export capabilities


• Ability to easily refine and modify search

Natural Personal Care: Regional Market Analysis and Competitive Brand Assessment is a comprehensive analysis on the natural and organic personal care market. By examining the key players and the ingredients they use, Kline's report uniquely separates the market into two distinct segments: truly natural products and those that are simply inspired by nature.

This report considers brands to be natural if they are formulated with a high proportion of ingredients that comply with our definition of natural. We devised a proprietary 10-point scale that rates each of the brands analyzed in this report on its degree of "naturalness."

This report is offered as one volume encompassing two regions: Europe and the United States. Subscribers have the option of purchasing the entire report or just one region. The Europe analysis covers all of Europe with a focus on France, Germany, Italy, Russia, Spain, and the United Kingdom. The global summary also provides an estimate of the rest of the world so that truly global sales are given.

The report provides subscribers with competitive intelligence on the key players in the natural and organic personal care products market. It gives information and insights that enables subscribers to exploit business opportunities by understanding historic and projected growth, market drivers, product developments, competitive forces, and future trends.

Due to the fragmented nature of the natural personal care market, there are hundreds of players in this dynamic market. We have segmented the players into two tiers: global and regional brands. The global brands are profiled comprehensively each year. Regional brands are also examined, but the profiled brands change in each edition, and the profiles are less detailed. Charter subscribers have the opportunity to provide input in selecting the brands that will be profiled. Data for all major brands is included, regardless of whether the brand is profiled.

To identify the opportunities in this booming but hard-to-track sector, marketers should fully understand the companies that participate in it. For many traditional personal care marketers, there are acquisition opportunities to examine. For raw materials suppliers, this report provides an understanding of their customers and the formulations they use.

Kline is unique in its ability to leverage the skills and synergies of its global Specialty Chemicals and Consumer Products practices. Our firm is the only consultancy that covers the whole personal care value chain, from raw materials to finished goods. Professionals from both practices conduct research and analysis for this study to deliver a report that is insightful from both a raw material and finished goods perspective.

The report enables subscribers to:

• Assess the global natural personal care market and understand the key differences between the various countries
• See clearly through the marketing hype to understand the difference between nature-inspired and truly natural products
• Make decisions on business opportunities and marketing/sales plans
• Identify potential strategic alliances, acquisition candidates, and/or customers
• Augment business plans with reliable insights and data

Subscribers also receive one day of consultation time with members of the research team. This time can be used for strategic planning assistance or to explore specific or related industry information not covered in the report.

Natural Personal Care: Regional Market Analysis and Competitive Brand Assessment is available through a Web-based format for easy access anywhere in the world. Subscribers have unlimited access to the report data and written contents through a sophisticated but easy-to-use database, with the following capabilities:

• Search capabilities by company, brand, and region
• Flexible search options
• Subtotaling abilities
• Easy access and downloading of sales, market shares, growth rates, and forecasts