|Regional Market Analysis &
Competitive Brand Assessment
Published January 2012
Base Year: 2011
||Global Market Brief
Published October 2013
Base Year: 2013
Forecasts to 2018
Regional Coverage: Asia, Brazil, Europe, United States
Natural Personal Care: Global Market Brief is an analysis of the global market for natural personal care
products, focusing on key trends, developments, challenges, business opportunities, and natural ratings.
Features ingredient analysis and natural ratings, plus two optional in-depth companion reports, with
comprehensive details and deep insights on the natural personal care market in China and Japan.
This Report Will Answer Such Questions as:
- What is the definition of "natural"?
- How big is the market for truly natural
- What are the fastest growing natural
personal care brands, and why?
- Who are the market leaders?
- Where are the opportunities for personal
This chapter describes the format, scope, and
methodology of the report. It also includes the definition
of natural and Kline's proprietary naturalness
rating and sustainability rating scales.
Global Executive Summary
This chapter provides an overview of the worldwide
natural personal care market in terms of key lessons
learned, sales and growth by region, competitive
landscape, category trends, and future outlook.
Global Brand Profiles
Detailed global profiles for 10 key brands/companies
marketing natural personal care products, as listed
in Table 1. The following information is provided:
- Company overview
- Manufacturers’ sales and growth for 2013
- Product offerings
- Channels of distribution
- Natural ratings
- Marketing activities
- Outlook for 2018
Optional companion reports:
- Natural Personal Care: China Market Brief
- Natural Personal Care: Japan Market Brief
Kline analyzes individual countries each year in
comprehensive detail. These standalone reports
provide an overview of key industry statistics and
- Total industry size and growth
- Breakdowns of natural-inspired vs. truly natural
- Market drivers and trends
- Product class sales breakdowns
- Product and ingredient trends
- Ten brand profiles (see Table 2 and 3)
- Competitive landscape
- Channels of distribution
- Certification standards
- Key lessons learned
- Outlook to 2018
NOTE: Regional summaries and regional profiles are not included in this Global Market Brief.
Table 1: Brands Profiled
on a Global Basis
- Aveda (Estée Lauder)
- The Body Shop (L'Oréal)
- Burt's Bees (Clorox)
- Dr. Hauschka
- Yves Rocher
Table 2: Brands Profiled
in Industry Review of China
Table 3: Brands Profiled
in Industry Review of Japan
- The Body Shop
- House of Rose
- Neal's Yard
- Tree of Life
Natural Personal Care: Global Market Brief provides subscribers with an analysis of industry
trends and development, market size and growth, product trends, major brand synopses,
and competitive forces within the global natural personal care market. Kline’s Global
Market Briefs are differentiated from Kline’s in-depth studies in that they cover more countries
in a less detailed manner, in order to provide clients with snapshots of the entire market
at a lower cost.
- The analysis is global in nature. There are some
regional breakdowns and analysis, but this report
does not contain in-depth details on each
individual region or country, apart from China and
- The market is defined as take-home (consumer
use) personal care products that are positioned as
natural. It excludes back-bar products used in
salons, spas, etc. For this report, natural is
defined as all brands that are positioned as
- The following product classes are covered: skin
care, hair care, makeup, fragrances, oral care
products, and other toiletries.
- This report uniquely separates the market into
two distinct segments: truly natural products and
those that are simply inspired by nature. This
report considers brands to be truly natural if they
are formulated with a high proportion of
ingredients that comply with our definition of
This report enables subscribers to exploit business opportunities by understanding market
growth factors, the competitive landscape, and future trends.
- Assess the global natural personal care market
and understand the unique market drivers in each
region of the world.
- Learn which categories hold the most opportunity,
which channels of distribution are important in
each market, and what brands and types of
companies are getting ahead of the pack.
- Inform decisions on business opportunities and
- Identify potential strategic alliances, acquisition
candidates, and/or customers.
- Augment business plans with reliable insights and
- Subscribers also receive one day of consultation
time with members of the research team. This
time can be used for strategic planning assistance
or to explore specific or related industry
information not covered in the report.
Kline’s approach places principal emphasis on primary research techniques to ensure that the foundation of
business intelligence and insight is accurate, current, and reliable. Building on our 50-plus years in the business
and leveraging our worldwide network of offices, our teams of seasoned professionals draw upon pragmatic
industrial and commercial experience to understand and interpret global impacts and local perspectives.
We Know Who to Talk to. We Know How to Listen.
A high number of in-depth discussions are conducted
by each analyst. All interviews are done with true
Kline’s analysts draw upon pragmatic experience to
understand global impacts and local perspectives.
Our interviews engage experts across all pertinent
fields and sectors including:
- Government agencies
- Trade organizations
We Know Where to Look – Mining the Details.
Analysis is further supplemented by secondary
research, consisting of constant tracking of annual
company reports, national statistics bureaus, trade/
industrial/professional associations, and the like.
Relevant developments are diligently followed and
their impact closely monitored. Reports also draw
upon non-confidential data from Kline’s internal
database, consisting of over half a century’s syndicated
Comprehensive Market Intelligence
We Know How to Verify.
Data are rigorously analyzed, cross-checked, distilled,
and validated. Kline’s proven methodology allows
exceptionally effective, precise, and reliable market
intelligence procurement and assessment, giving
subscribers a solid foundation on which to grow,
refine, and expand their business with confidence
Kline is a leading global management consulting and
market research firm offering the complete spectrum of
services. The firm has served the management consulting
and market research needs of organizations in the
chemicals, materials, energy, life sciences, and consumer
products industries for over 50 years.