Contributions by Alyssa Behrndt, Marina Drobnjak, Agnieszka Saintemarie, and Shivani Singh
One of the most dynamic sets of players within the beauty landscape is single-brand retailers. Having greater flexibility over the store environment compared to brands in a multi-brand setting, these retailers continually refresh their in-store experience with new offerings and promotions. Kline’s global research team took to the streets to get a pulse on the latest happenings.Continue reading