The latest trends, innovations, new products, professional beauty expertise, and live educational sessions mingled together at the Excel Exhibition Center in London last week for a beauty extravaganza of epic proportions: the annual Professional Beauty London show. Ranging from hair care to skin care, aesthetics, laser/IPL equipment, makeup, and nails to spas, tanning, and waxing, this year’s show had it all. Attended by over 33,000 beauty enthusiasts and more than 800 professional beauty brands, part of this year’s event was also the Organic & Natural Beauty show where several natural brands showcased their products, as well as the Salon London show with many inspirational hairstyles and new products for salon owners.
Among the newest 100 products introduced to this year’s show, several that we profile in-depth in the Professional Skin Care Global Series report have caught my attention. Elemis, one of the leading professional skin care brands in the United Kingdom, unveiled its new Biotec Skin Energising Skincare System consisting of a cleanser, day cream, and night cream. The product contains a bio-energy complex of encapsulated zinc and copper, with three acids and amber to help support and maintain optimum skin function and vitality.
Inspired by the groundbreaking beauty trends coming from Korea, Murad, an established brand in the European market that has been recently acquired by the Anglo-Dutch consumer goods of global marketer Unilever, showcased its latest launch—Hydro-Dynamic Quenching Essence. Based on essences, which is one of the most innovative and popular types of Korean skin care products currently, this formula is highly concentrated with active ingredients and textures ranging from water-like lotion to a gel to a more serum-like texture. The product feels super silky and is light weight, and I fell in love with its subtle bergamot fragrance.
Drawing further upon the hydration theme, the Italian brand Comfort Zone introduced a new reformulation of its Hydramemory 24hr hydration range at the show, due to launch next month.
As personalization remains key in the entire beauty industry, several professional skin care manufacturers complement their product ranges with intelligent skin diagnostic devices, which practitioners can use to create a personalized facial rejuvenation program, as well as to provide the option of sending a copy of the report directly to the patient via e-mail. The Spanish brand Anesi Beauté Skincare showed its new SkinView at the show while Thalgo, well-known in the worldwide spa scene, launched its new iMetric skin analysis device.
In the area dedicated to professional nail care products, OPI, the unbeatable global professional nail care leader, had a huge stand comprised of a retail area with more than 160 iconic shades (most of which are also available in the revolutionary long-wear nail polish format), a demo area, a new business area, and a selfie wall. The beauty giant showcased its latest New Orleans spring/summer collection, brought to life with the addition of the talented saxophone player Emma Frampton, who played at intervals throughout the show. In addition, OPI also showed off its new Hello Kitty collection, ranging from creamy pink tones to shimmer textures and bold, vibrant yellow, blue, and black shades.
The Jessica brand also showed its latest Pop Couture collection, available in six vibrant colors meant to boost the personality of one’s nails this spring. L’Oréal’s Essie introduced its India-inspired Resort Collection, while Orly showed its very new Melrose collection, available in both nail polish and long-wearing nail polish. The performance of these brands, as well as other known players, is fully covered in the latest edition of our Professional Nail Care: Global Market Brief. For more insights and trends, as well as a full picture on the performance of the innovative and highly-demanded long-wear nail polishes, register to our upcoming webinar—The New Revolution in Professional Nail Care.
I also had the pleasure to see and test a new innovative launch to the at-home beauty devices market by Nu Skin—a major manufacturer in the European beauty devices market tracked in our well-known Beauty Devices: Global Market Analysis and Opportunities report series. ageLOC Me by Nu Skin is a revolutionary customizable anti-aging skin care system that helps address personalized skin care regimens.
For the latest trends and expert insights, please consult our professional beauty market research reports covering the industry’s ins and outs in all details.
Written by Marcela Chifu, Marketing Executive, Consumer Products Practice