A Swiss Army Knife in a Tube – Multifunctional Professional Beauty Products
Multifunctionality has its beauty. The consumer has demanded versatility, and beauty product marketers are responding. Borne out of both an economic impetus with consumers seeking to reduce their expenditure and the simple pragmatism of retailers optimizing finite shelf-space by rationalizing their inventory, the market’s embracing of mass non-professional branded multifunctional beauty products is attracting a growing number of professional brands keen to remain competitive.
