Value Way Beyond Volume – Passenger car genuine OEM oils build customer loyalty and grow profits in a tough market
Despite the fact that OEM genuine oils account for just 15% of the 7.3 million tonne global PCMO market, Kline’s Project Manager, David Tsui, outlines why, in a highly competitive market, this segment will experience strong growth, which will have repercussions for branded aftermarket lubricant suppliers. With margins on new car sales as low as