Coming to a Head – How a Salon Hair Product Got Me
A professional hair care product so heavily praised by my colleague and the project manager for Salon Hair Care, caused me to seek it out at a hair salon. To my pleasant surprise, I also received a free shampoo product with my purchase. It wasn’t a large package, but it was enough to convince me that professional hair care products can make my hair exceptionally beautiful. This happy revelation, which was prompted by a word-of-mouth recommendation of an unrelated product and the brand’s promotional efforts that delivered promised results, has converted me into a buyer.
Product Loyalty and Satisfaction Run High Amid Moderate Growth in the U.S. Fruits and Vegetables Market
As peak growing season takes root across North America, fruit and vegetable growers remain quite loyal to the products they use to control pests, blight, and weeds and ensure a bumper crop. However, new data straight from the fields shows that suppliers should remain keenly aware of exactly what customers are looking for in order to maintain high satisfaction and retain their favored position. Read more…
Hispanics and Asian Americans Have High Propensity for Shopping Online
Increasingly, Americans are opening up to the idea of shopping for personal care products online. The most preferred products purchased online are fragrances, face makeup, eye makeup, and face creams.
Hispanics and Asians are two of the fastest-growing population segments in the United States. More significantly, both groups show strong inclination for online shopping, mostly due to the lower average age of these populations. More than 80% among both groups use the Internet. However, Asian Americans prefer to shop online more frequently than Hispanics.Continue reading
The Seeds of Change – Global Seed Treatment Market Exceeds $2.6 Billion.
As the fastest growing segment of the agricultural input industry, the $2.6 billion global seed treatment market continues to be recognized as a cost-effective and environmentally favorable means of increasing crop productivity according to Kline’s imminent Seed Treatment Global Series: Market Analysis and Opportunities report.
Technology and licensing fees of genetically engineered seed traits have further significantly increased the cost of seed, consequently growers are much motivated to reduce seeding rates and encourage greater efficiency to reduce costs. Continue reading
Beautiful in Just Minutes – Achieved with Technology and At Home
It was not long ago that our at-home skin and body grooming rituals involved nothing more complicated than just a few jars of creams and lotions in which we indulged our tired complexion. But even these not-so-complicated jars nowadays are already brimming with innovation. Science and technology-based innovation is becoming increasingly evident in all skin care products. Sophisticated delivery systems put active ingredients exactly where they are most effective. But more recently we have a new way of achieving visible and compelling results, with the help of a clever gamut of technologies that includes LEDs, microcurrents, and even lasers.
Smart Sun Care and Labeling Changes are on the Horizon
Summer means fun in the sun for most, but it’s a hot business potential for sun care marketers. As the 2012 summer season gets underway, people are planning vacations, spending more time outdoors, and buying more sun care products. Meanwhile, formulators of sunscreens are working to design more appealing products to satisfy consumers–some with exciting new ingredients–and a number of impending changes have been brewing behind the scenes in government offices.Continue reading
Making Scents – Consumers Unexpectedly Favor High Involvement Home Fragrances
The home fragrance market registers some surprising developments in 2011. Sales for premium-priced home fragrance products went up just over 4%, contrasting with the decline seen in mass market products in 2011. Unexpectedly, consumers opt for high-involvement wax melts, transforming the segment into the fastest growing.Continue reading
Added Value and Better Focus on Consumer Boosts Growth for the Professional Skin Care Market, South Korea Posts Highest Growth
In our previous blog on the professional skin care market, we focused on the two largest purchase channels: beauty institutes and salons in Europe, and spas and salons in the United States. After receiving several comments and questions about this market, we would like to share newer insights related to different trends in these two markets. We also want to share a few facts from the freshly published research on South Korea.Continue reading
Male Grooming Market Becoming More Mainstream
As recently as a few years ago, only certain men were open to using anti-wrinkle creams, scrubs, or face washes. However, in 2012, men across all demographic groups are embracing the use of male grooming products. Furthermore, Kline’s consumer research has found that some ethnic groups are using non-essential grooming items more regularly than others.Continue reading
Brazil’s Salon Hair Care Market Heady Growth Abates, but is Still Resilient
Motivated by a strong aesthetic and hedonistic culture emphasizing personal appearance and grooming, Brazil’s professional hair care market remained luxuriant and full of bounce through 2011. Although growth slightly declined over the aberrant 2010 figures, the 2011 market overall still grew nearly 8% to register a compelling BRL 750 million in sales.
