Kline Blogs Banner
A Focus on Hair Care

Kline at HBA 2011: A Focus on Hair Care

A presentation by Kline’s Kline’s Senior Associate Donna Barson.

This session will take you through the world of hair care and provide valuable tips on marketing  at every level. Included will be an overview of the hair care market, for all classes of trade, insights  for both launching and expanding brands, and a close look  at innovative branding strategies to make your product stand out in the crowded and confusing marketplace. Continue reading

Brightstock Shortage

Brightstock Shortage

The dominant trend in the lubricant basestocks industry has been the decline in supply of Group I basestocks due to technical obsolescence as well as over-supply of higher performance Group II and Group III basestocks. Group I basestocks can no longer be used to blend high-performance and mid-tier passenger car motor oils (PCMO) and heavy duty motor oils (HDMO) due to their high sulfur content, high volatility, poor low temperature properties, and low viscosity index. At the same time, the supply of high performance Group II and Group III basestocks has exploded over the last ten years and more new supply is in the pipeline. Continue reading

Changing Paradigms in Air Care

Changing Paradigms in Air Care

Over the past 10 years, sales of air care products have grown at a healthy compound average growth rate of 6%. While the popularity of traditional candles has subsided over this period of time, diffusers and room sprays have gained market share. Innovation in candle shapes and forms, as well as in new dispersal systems and multifunctional products has helped drive sales in all air care categories.Continue reading

Economic Growth in Local Biocide Market

Mexico’s Economic Growth Fuels Expansion in Local Biocide Market

Following a year of positive GDP growth, Mexico has seen a favorable expansion in its biocides business. Gaining from increased consumption in key end-use market applications such as paints and coatings, latex emulsions, and cosmetics and toiletries, among others, the biocide market has started recovering after the economic recession and reached nearly 18,000 tonnes in 2010Continue reading

Cosmetics and Toiletries Market

A Focus on Added Value Helps the U.S. Cosmetics and Toiletries Market Rebound

Rising consumer confidence, aggressive promotional activity, and technological advances have propelled sales of cosmetics and toiletries in the United States by 2.4% to reach $36.5 billion in 2010 at the manufacturers’ level, according to recently released data from Cosmetics & Toiletries USA 2010, a study by worldwide consulting and research firm Kline & Company. After experiencing a 0.8% decline in 2009, the current increase has brought sales to above pre-recession levels.Continue reading

Exciting new approaches are changing the face of beauty retailing in the US

Exciting new approaches are changing the face of beauty retailing in the United States

Beauty retailers and marketers in the United Statesare stepping up their game to come up with innovative ideas to draw in more consumers. As suggested by the latest research from Kline’s soon to be published report Beauty Retailing USA 2010: Channel Analysis and Opportunities, marketers are increasingly using alternative distribution channels to supplement their traditional core of retailer partners and marketing efforts.Continue reading