Unexpected Consumer Insights Revealed through Breakthrough Methodology Applied to Kline’s New Research
The revolutionary research KlinePulse: Consumer Insights of Personal Care Innovation USA 2010 found that consumers’ attitudes toward innovation aren’t what conventional wisdom has been dictating. The surprising results may counter what product marketers and manufactures have long believed about their audience. Continue reading
Lubricant demand in AME predicted to show 2.5% growth per year
Besides Asia, Africa and the Middle East were the only regions which did not stop growing during the recession. Although their economic growth rates did slow down by 2009, they have since started to pick up again. Despite the fact that AME will not see growth rates commensurate to those of the rapidly expanding markets in Asia, going forward the region is expected to showContinue reading
Group I basestocks dominate consumption in the AME region
Of the 63 thousand barrels of lubricant basestocks consumed in the AME region every day, almost 90% are Group I basestocks. The region’s demand for higher performance Group II and III basestocks is small, but growing, especially in the Middle East. This is due toContinue reading
Automotive products lead finished lubricant consumption in the AME region
The finished lubricant markets of Africa and the Middle East are traditionally overshadowed by other markets, more notable for their large size, rapid growth or high quality levels. However, the AME region boasts attractive country markets of its own, with high growth potential and quality lubricant output.Continue reading
Nematicide Forecast Promising as Suppliers Innovate to Meet Growers’ Needs
Despite their miniscule size, nematodes are one of the world’s most destructive agricultural pests, causing an estimated $80 billion in crop damage annually. In large part due to their proliferation, the market for nematicide products to control infestations remains robust, although somewhat fluid as formulators work to keep effective products in the marketplace as proven treatments falter due to health and environmental concerns. With a promising market andContinue reading
Generic products continue to bring price competition to the industrial vegetation management market
Generic products are altering the competitive landscape in the industrial vegetation management (IVM) market. Not only have generic products forced branded companies to reduce their prices, or otherwise risk Continue reading
Fragrance Outlook II – Celebrity endorsements still going strong in the fragrance market
In the competitive arena of the fragrance market, eye appeal and originality are key. Amid a long line of celebrity endorsed perfumes, Justin Bieber’s My World and Beyonce’s Heat have seen considerable popularity. Among fashion designers, Mark Jacobs has managed to tap intoContinue reading
New Data Shows Plenty of Room for Innovators of All Sizes in OTC Market
Demand for Synthetics Surges Amid Lackluster Finished Lubricant Market
Despite an overall decline in the global demand for finished lubricants, the market for synthetics is growing nicely, driven by factors on both the supply and demand side of the equation. As the trend takes shape aroundContinue reading
Fragrance Outlook I – A breath of fresh air for the beleaguered fragrance industry?
Fragrance sales constituted almost 10% of the total cosmetics and toiletries sales in the United States in 2010. While the fragrance market saw a sharp decline in 2009, this year has started to show some much needed recovery.Continue reading
