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beauty devices country markets

South Korea Delivers 61% Growth Supported by LED Masks while China Continues its Upward Trajectory

In an unprecedented turn of events, South Korea outpaces China in terms of growth in 2018. The South Korean at-home beauty devices market advanced to a 61% growth in 2018, triple the size of the growth within the past three years.

A key reason for this increase is the expansion of once-niche brands LG Electronics and Cellreturn. LG Electronics, a new entrant in 2017, becomes the leading marketer with nearly 30% market share in 2018. Relative newcomer Cellreturn has benefited from LG’s marketing groundwork with its own device, supported by a Samsung collaboration.

Some up-and-coming marketers, such as East Skin and MM Korea, are introducing LED masks, inspired by the success of the LED masks like Pra.L and Cellreturn. Retail prices for these masks top $1,600 for Cellreturn.Continue reading

rubber process oils, rpo market

Kline presented at the 10th China International Rubber Oil Submit in Ningbo, China

I was invited to present at the 10th China International Rubber Oil Submit in Ningbo, China about the “Trends and Opportunities on the Global Rubber Process Oil Market” (全球橡胶加工油市场趋势和机遇). The conference was organized by ENMORE on July 11-12, 2019.

The global rubber consumption is expected to slow down in the next five to 10 years due to slower tire demand. Since tires are the major consumer of rubber and rubber process oil (RPO), the demand for RPO is expected to grow slower during this period. Furthermore, there is an emerging trend to use less RPO to produce lighter tires. However, demand for other rubber goods, such as shoes, toys, tubes, hoses, and belts, among others, is expected to grow and drive growth in the RPO market, which is estimated at close to 3.3 million tons globally in 2018.Continue reading

WOW conference, industrial wipes

Plastic-free movement and sustainability are front-and-center concepts discussed at World of Wipes

In June, hundreds of participants in the wipes market convened for the INDA (Association of the Nonwoven Fabrics Industry) World of Wipes annual meeting in Atlanta, Georgia. There were many presentations from speakers representing industry associations, chemical suppliers, wipes manufacturers, and raw material suppliers. A common theme that was raised pertains to increasing efforts to limit single-use plastic and the plastic-free movement. Many U.S. states and countries, especially in Europe, are phasing out single-use plastics, and by 2021 in Europe, wipes packages will need to contain labeling that shows they “contain plastics” if they do. Since wipes contain plastic components and packaging, the industry needs to keep a watchful eye on this trend.Continue reading

The retail business increases for 50% of dispensing physician in 2018.

Aesthetic Physicians Are Set to Grow Skin Care Sales

The physician-dispensing market in the United States continues to be attractive, with newly licensed doctors starting to dispense skin care products. This has been a tradition mainly for dermatologists and plastic surgeons, as over 40% of them have been dispensing skin care products for more than 10 years, according to Kline’s recently published Physician-dispensed Skin Care: Perception and Satisfaction Survey.Continue reading

Cosmoprof India Mumbai 2019

India: A Hot Spot for International Marketers

We were recently invited to present on the latest developments taking place in the professional beauty sector at the second edition of Cosmoprof India in Mumbai. It was an amazing experience to see how the event expanded from its premier edition in 2018—not only in terms of space and time but also in the form of exhibitors and attendees.

What caught our eye in particular was the wide presence of international exhibitors who gathered from 23 countries, according to organizers. Coming mostly from Europe and Asia, these marketers were looking to form alliances with Indian distributors and expand their global presence by entering the Indian beauty market. Among these are Eldan Cosmetics, Mediterranea Cosmetics, Italcosmetici, LookX International, Sifarma, and Yuya in Europe and Doosun Cosmetics, Beyond Cosmetics, Misocos, Natural Korea, and S.C. Artistry Company Limited in Asia.Continue reading

Eye on hair sheets!

Good Hair Day, Just a Swipe Away

Have you forgotten to book your salon appointment? Impromptu meetings keeping you from looking your best? Worry not—the solution now comes in a pint-sized sachet. What started as a beauty trend in Asia evolving from K-Beauty’s facial sheet mask phenomenon has now become a global sensation extended to the hair care industry.

Hair sheets are like towelettes enriched with oils and formulations that fight frizz, static, and flyaways from root to tip. Purse-portable and easy to use for quick fixes, they make a great alternative to bottles of creams and sprays. Kline PRO U.S. data indicates that treatment products designed for frizz control gained share in 2018 versus the previous year. Innovations such as these sheets have contributed to the growth.Continue reading

Cosmetics & Toiletries

The Key Drivers of the U.S. Beauty Industry

Driven by advancements in facial skin care, the beauty market maintains its steady growth into 2018. Our recently published annual flagship report, Cosmetics & Toiletries USA, finds strategically positioned indie brands to be influencing trends across product classes and categories. Male grooming products also play a key role in advancing the market, despite a significant slowdown in sales in some categories.

Indie brands, such as Beautycounter, Juice Beauty, and Glossier, contribute to the strong growth of facial skin care. These brands use their innovation and unique positioning to carve out a niche segment of the market, often appealing to millennials or clean beauty enthusiasts. Many also look to expand into other categories, such as makeup, with new launches and may help in rebounding the struggling product class. Tatcha launches The Silk Canvas in 2018, bringing its skin care expertise to the makeup class via the primer.Continue reading

Naira Aslanian, Project Manager of Kline's Consumer Products at CEW's The Future of Cannabis in Beauty Event

How Can Marketers Overcome the Challenges of CBD?

A brief overview of our speech and participation at CEW’s The Future of Cannabis in Beauty event

Behind the ornate and historic doors of the Jonathan Club in Los Angeles, Naira Aslanian, Kline expert on CBD, kicked off the CEW Future of Cannabis in Beauty event by setting the scene of the current CBD landscape pertaining to beauty and personal care. She touched upon the market size, current regulatory and competitive landscape, and the segment’s key growth inhibitors while making growth projections for the next five years, based on our recently published Consumer CBD Products: U.S. Market Analysis and Opportunities.Continue reading

Explore Beauty Boutiques in Japan

Driving Consumer Engagement through Japan’s Boutique Beauty Retailing Gems

While most retail stores are created to generate sales, in Japan, a small group of these known as boutique beauty retailing stores are created to engage consumers and build brand awareness. The purpose of these flagships is to indoctrinate consumers on the products and benefits of brands, eventually sending these consumers to department store counters where meaningful revenue can be generated.Continue reading

Loyalty Programs and Genuine Oil – OEMs’ Search for Revenue Sources Beyond Vehicle Sales

Vehicle OEMs are increasingly looking for revenue sources beyond vehicle sales to help boost profitability and are mainly focusing on the fixed operations side of their dealerships. OEMs and their dealerships are investing in advertising and expanding service departments with dedicated quick lube installations to help drive customers back into dealerships for after-sales service of their vehicles.Continue reading