PARSIPPANY, NJ – November 19, 2018 – For the first time ever, the professional salon industry can access transaction-based sales data from salons in the United Kingdom and Ireland. The just-published Kline PRO United Kingdom and Ireland editions are extensions of the highly regarded Kline PRO platform that covers the United States and enables users to access the latest performance data on the professional hair care industry. Based on actual salon transactions, it yields category, brand, and product-level sales and service data on a quarterly basis.
Accounting for 30% of salon revenue, hair coloring services are crucial to the life of salons in the U.K. Kline PRO shows that within these services, highlighting remains the leader in hair color revenue. Meanwhile, balayage/hair painting has had the biggest impact so far this year, with 22% more transactions and a 29% increase in revenue. The average price of the service rose from £61.63 to £65.11.
Stand-alone bond builder treatment services also saw a double-digit rise in revenue. “This is not really surprising given that it has become a necessity due to the current trend of hair color extremes,” comments Paula Gottdiner, project manager at Kline. “What is somewhat surprising is that the average price fell by 2% to £17.29. This could be attributed to the recent influx of products that can be used to provide the service.”
Other segments of the treatment services category did not fare as well. Clarifying treatments were down 28%, followed by scalp treatments at -20%. Thinning hair treatments took the biggest hit at -40%.
Comparing the first half of 2018 to the first half of 2017, product sales through salons in the U.S. and U.K. are down in all categories, resulting in an overall decline of 7.5% and 9.8%, respectively. Ireland, on the other hand, was up 3.7% in total; the only category that showed declining sales (by 3%) was conditioners.
Products designed to provide color-related benefits are in demand. Shampoos for color care comprise 25% of all category sales. The current number-one item is Wella Professionals Color Save Shampoo. Three of the five top new shampoo items in Q2 2018 focus on color: Schwarzkopf’s Blondme Blush Wash Strawberry and Blush Wash Lilac, along with Redken’s Color Extend Blondage shampoo.
In Q2 in the U.K., the kits/promotions category posted revenues that were 3.2% higher than last year. The data showed that Nioxin, the second-leading brand in the category, was driving this gain with a 26% increase; this may explain why in-salon treatments for thinning hair are down, as consumers are using at-home treatments. Interestingly, Private Label appeared in the Top 10 company rankings for every category, which is pointing to the fact that salons are willing to try what has brought success for retailers.
Kline PRO brings these insights and many others, allowing subscribers to learn about the latest drivers and trends by category, the leading marketers of salon hair care products, service revenues, transaction counts, and average prices. REQUEST A FREE DEMO to see what the database can do for your business.
Kline PRO provides an unbiased view of the performance of the professional hair care industry based on hard, transactional data collected from a panel of thousands of salons. The service is delivered quarterly. A rolling historical database covering eight quarters is maintained so that users will have the ability to do full year-over-year comparisons. This program covers register transactions (salon retail) and services. Data is reported on both the unit and dollar levels.
About Kline & Company
Kline is a worldwide consulting and research firm dedicated to providing the kind of insight and knowledge that helps companies find a clear path to success. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for over 50 years. For more information, visit www.KlineGroup.com.
Finally! For the first time ever, transaction-based sales data for the professional salon industry is available in the U.K. and Ireland. Just this month, we published Kline PRO UK and Kline PRO Ireland, which are extensions of our well-established and highly regarded Kline PRO platform that already covers the United States. We caught up with Paula Gottdiner, Project Manager, to discuss early findings.
Oral contraceptives (OCs), known commonly as “the pill,” are prescription medications that prevent pregnancy. The most common brands of OCs contain hormone combinations of estrogen, progestin, and/or progesterone. These products have been used for years and were first launched on the U.S. prescription market in the 1960s. While OCs resulted in a new era of pregnancy protection for women, they were not without potential side effects to be considered, including risk of blood clots, heart attack, stroke, high blood pressure, and breast cancer (particularly for women who smoke). To date, OCs have proven to be one of the most popular forms of birth control, due to ease of use, efficacy, and their good safety profile for most women. Continue reading
The annual ISSA Show in Dallas featured hundreds of exhibitors displaying their latest innovations, including cleaning chemicals, green cleaning products, dry wipers, wet wipes, machinery, floor pads, and dispensers. Rubbermaid was celebrating the 50th anniversary of its Brute trash can, and several large CPG companies expanded their professional offerings. For example, SC Johnson has fully incorporated Deb hand care into its professional cleaning offerings, and Henkel’s commercial cleaning line has been expanded and now includes the Sun, All, and Snuggle brands acquired from Sun Chemicals. Hydro Systems displayed their latest innovations in chemical dispensing systems, and Cascades PRO also displayed it New Era of Clean Tandem professional paper dispensers. Continue reading
ABOUT THE PRESENTATION
Effect of Evolving Mobility Patterns on the Long Term PCMO Demand Outlook
The emergence of disrupting forces such as electric vehicles and ride-sharing has the potential to significantly reduce the consumption of PCMO. This presentation will examine all the possible scenarios in the context of evolving mobility patterns and the degree of impact in the long term PCMO demand outlook.
Kline’s Project Manager, Energy, Sharbel Luzuriaga, is presenting based on Kline’s recently published study The PCMO Market in 2040. Contact Sharbel Luzuriaga to discuss the issue and your business needs.
In the ever-changing beauty industry, specific trends revive categories and indicate white space and opportunities.
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Beauty Forum Munich is one of Germany’s biggest cosmetic fairs. This year, more than 1,180 exhibitors attended the event to showcase their latest product innovations in professional skin and nail care. With the upcoming publication of our Professional Skin Care Global Series and Professional Nail Care: Global Market Brief reports, both covering the dynamic German market, the event is one we couldn’t miss.Continue reading
Sales of beauty devices continue to be strong around the globe, but numbers vary dramatically from one region to another. Sales grow meteorically in Asia, by nearly 25% in 2017. The United States rebounds from negative growth, while growth in Europe slows, partly affected by penetration of non-branded devices from Asia, finds our just-published Beauty Devices: Global Market Analysis and Opportunities report.
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The U.S. OTC market is characterized lately by slow, steady growth of anywhere from 1% to 3% annually. There are small, independent companies, however, that have recently recorded double-digit sales growth. These companies often outpace market growth by offering unique brands, uncommon and often natural ingredients, focused distribution, and a strong online presence, frequently combined with compelling digital marketing that resonates with today’s OTC consumers. Identifying these market disruptors and learning the factors that make them resonate with consumers and retailers is crucial.Continue reading