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Spotlight on Fast-Growing Irwin Naturals Sales Up 440.0% Since 2016

Spotlight on Fast-Growing Irwin Naturals Sales Up 440.0% Since 2016

Kline will be publishing the 3rd edition of its Natural OTCs: Impact of Non-Drug Products on the U.S. OTC Market study later this month. One of the fastest-growing companies that emerged from the research is Irwin Naturals, based in Los Angeles, California. Founded in 1994, Irwin Naturals is a producer of soft gel-based herbal formulas sold in more than 90,000 retail outlets and online. The company markets a series of targeted herbal formulas in different lines for men, women, weight management, performance, and joint, heart, brain, and mood and energy support.

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Hair Care

Hair Care with Benefits Sells Well

As simple cleansing and conditioning of the hair is no longer enough, consumers are demanding a broader range of benefits from their hair care regimen. Hair care products with benefits such as hair hydration, scalp treatment, and fuller hair are on the rise, according to Kline’s digital beauty tracking service, Amalgam.
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Indian Beauty Market

Cosmoprof India Confirms that Distributors are Key to International Marketers Entering the Indian Beauty Market

The maiden edition of Cosmoprof India held in Mumbai last week didn’t disappoint. A notable observation was the presence of a myriad European companies, such as Eshel, LOOkX Dermo Cosmetics, Italcosmetici, MAXXelle, and Pettenon, among others, showcasing at the event with the intention of finding distributors/importers to enter the Indian beauty market. What is clearly evident is the common strategy of international brands using distributors to make inroads into the market. Continue reading

Product Innovation and Salon Digitalization at MCB Beauté Sélection

Product Innovation and Salon Digitalization at MCB Beauté Sélection

Last week, we attended MCB by Beauté Sélection in Paris, an emblematic show for beauty professionals willing to showcase their latest innovations and product novelties. Heavily focused on hair, most exhibitors were hair care suppliers followed by those promoting hair tools and electric devices. A large and increasing number of exhibitors were represented by hair salon software providers, since a recent regulation obliges all hair salons in France to digitalize and centralize their accounts. So far, 60% of hair salons are yet to be digitalized in France.Continue reading

Are Dipping Powders Here to Stay?

Are Dipping Powders Here to Stay?

While 2017 was a revolutionary year in the comeback of dipping powders and the introduction of a new form of sculpting gels packaged in tubes, 2018 seems to be rather quiet in terms of innovation. Some marketers are waiting to capitalize on their profits with their newly introduced product lines across these two product forms, while others are still evaluating their success.

The dipping powder trend picked up toward the end of 2016 and continues to be a mainstay in 2018, with most established and smaller brands now including it in their portfolio. Continue reading

Natural Beauty: Consumer-Centric Products

The Next Level in Natural Beauty: Consumer-Centric Products

Our beauty team is full speed ahead, beginning research on one of the most talked-about beauty topics of the moment – natural personal care. The new edition of our study, Natural Personal Care: U.S. Market Analysis and Consumer Insights, will take a deep dive into the dynamic United States market and seek to understand the various triggers and influencers of a purchase decision as well as unmet needs of consumers through a dedicated Consumer Insights chapter. The report’s project manager, Naira Aslanian, shares some insight on our analysis:

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Professional Laundry Chemicals Growth

Professional Laundry Chemicals Growth Driven by Commercial Laundries, Lodging, and Extended-Care Facilities

Later this month, Kline & Company will publish its 2nd edition of Laundry Chemical Products. This report includes findings and insights from more than 500 structured surveys with decision makers at end-use segments, such as commercial laundries, hospitals, extended-care facilities, lodging establishments, prisons and jails, small on-premise laundries (OPLs), major OPLs, and shirt laundries. Continue reading

Oral Solids Continue to Dominate the Excipients Market

Oral Solids Continue to Dominate the Excipients Market, While the Parenteral Route Accelerates Growth

By definition, excipients are inactive substances that serve as a medium or vehicle for pharmaceutical active drug substances. Over the years, excipients have been increasingly developed to provide important functionalities to pharmaceutical formulations. The global pharmaceutical market is worth more than USD 1.1 trillion as of 2017 and expected to grow more than 4% annually over the next five years. The global market of specialty excipients in the overall pharmaceutical industry is estimated at about USD 6.8 billion in 2017.Continue reading

Opportunities in Lubricants: North America

Webinar – Opportunities in Lubricants: North America

Join Sushmita Dutta, Project Manager in Kline’s Energy/Petroleum Practice, who will provide attendees with the following insights:

  • The current commercial lubricant market in North America and an outlook to 2022
  • The competitive landscape
  • Key market drivers and restraints

If you are interested in joining us for this webinar, please register by Tuesday, September 11.


Or read more about our latest report Opportunities in Lubricants: North American Market Analysis