It is that time of the year again, and we’re excited to announce the 44th edition of our annual Cosmetics & Toiletries USA flagship report, in which we take a close-up look at the ever-changing beauty industry to reveal its latest trends and dynamics. The report is very detailed but easy to navigate and answers a plethora of questions, some of which the report’s project manager, Naira Aslanian, is answering in the interview below.
- What changes have taken place in the beauty and personal care market in the past year, and what do these changes mean for the marketers?Continue reading
As consumers continue to integrate facial masks, particularly sheet ones, into their skin care routines, marketers are exploring new textures in their products. Jelly-like products appear in the facial masks segment in Q2 and improve their score and ranking from Q1, according to Amalgam, a new digital tracking service by Kline.
At the end of July 2018, Johnson & Johnson announced it has entered a definitive agreement to acquire Zarbee’s Naturals for an undisclosed sum. Zarbee’s is a privately-held company that was started by pediatrician Dr. Zak Zarbock in 2008 with the mission of creating naturally sourced cough, cold, and immunity products for children and adults. Zarbee’s first product was a honey-based kids’ cough syrup made with vitamin C and zinc and free of alcohol, drugs, and artificial flavors. Over the last decade, Zarbee’s Naturals has grown into a broad-based health and wellness brand. This brand and others like it have disrupted the cough and cold category, where traditional marketers are struggling to see real sales growth.
Taking the industry by storm, male grooming continues to be one of the fastest-growing segments in the beauty and personal care industry, advancing at high single-digit growth rates. New product introductions, relaunches, aggressive marketing strategies by brands, and most importantly—accessibility and ease of purchasing of products with a click of a button—contribute to the dynamic growth of the category. Kline’s soon-to-be-published Male Grooming: U.S. Market Analysis report explores this dynamic segment, focusing on market size and growth, news-making imports, alternate channel analysis, key new launches, and product trends. Moreover, this edition has insights into the consumer’s mind by exploring areas that answer questions of key grooming concerns men want to address and influencers of purchasing decisions.
Kline’s experts answer some of your questions regarding the category:
Products offering glowing skin and sun-kissed, beachy hair sans days spent in the sand move up the ranks in Q2 according to Amalgam, Kline’s digital tracking service.
One of the top trends revealed by Amalgam is tanning waters, a new texture in self tanners. Several appeared for the first time in Amalgam during Q2, including Isle of Paradise Self-Tanning Water, St. Tropez Self Tan Purity Bronzing Water Mousse, James Read Gradual Tan Coconut Water Tan Mist Body, and Vita Liberata Invisi Foaming Tan Water with Mitt. Ten tanning waters rank in the top 600 in sun care in June, up from just one in March. Overall, the entire sunless tanning segment improves the score and ranking in Q2.
One thing stood out to our team as we walked the show floor at Cosmoprof North America last week—there were so many brands we had never seen before! As a firm that has been tracking the beauty industry for nearly 60 years, we had once prided ourselves on being in the know on every single brand. Those days are long gone, as the sheer number of unknown brands seems to increase exponentially each year, not only on the show floor but also in the digital beauty space, as identified by Amalgam, Kline’s new digital beauty tracker. Clearly entrepreneurship and innovation are alive and well.
While smaller in size than jan/san or foodservice cleaning products, the market for food processing cleaning products tends to grow at a faster pace. Food processing cleaning products include those chemicals used to clean and sanitize food processing plants and agribusiness sites. Agribusiness refers to dairy farming, hog and pig farming, and poultry farming. The types of chemicals included in this segment are alkaline and acid cleaners and detergents, sanitizers, teat dips, hand care, caustic soda, conveyor lubricants, and direct food antimicrobials.Continue reading
In Southeast Asia, quality, recommendation from a mechanic, and trust in a brand are cited as the most important reasons for frequently using a two-wheeler lubricant brand, according to Kline’s recently published report Two-wheeler Lubricant Brands and Consumer Insights. The report covers responses from more than 2,000 respondents in China, India, Indonesia, Thailand, Vietnam, Malaysia, and the Philippines. To learn about key insights from this unique report REGISTER for Kline’s webinar, happening on September 6, 2018.
In most of the countries studied, motorcycles were found to be the most popular two-wheeler type among the two-wheeler owners surveyed. Vehicles with an engine capacity of up to 250cc are more popular in these countries, as the majority use their two-wheeler as a means of daily transportation. Other uses of two-wheelers include home delivery of food, bike taxis, excursions, and motor sports.Continue reading
The number of consumers suffering from sleeping disorders continues to grow, and quality sleep is a major issue for many Americans.
- According to the National Center for Sleep Disorders Research at the National Institutes of Health, about 30% to 40% of adults have some symptoms of insomnia within a given year, and about 10% to 15% of adults claim to have chronic insomnia.
- People over the age of 65 years are 1.5 times more likely to suffer from insomnia as compared to younger people.
- According to American Sleep Association, every year, approximately 40 million Americans, if not more, are afflicted by chronic long-term sleep disorders.
- Insomnia is considered a serious ailment, as it can lead to several other health-related problems, such as depression, as well as heart disease.
Among the most important shifts that are occurring in the salon hair care industry is stylists’ migration from salons to independent businesses. The recently published edition of our Salon Hair Care Global Series revealed that an increasing number of stylists are becoming independent. Not being affiliated with a salon, these hairdressers decide to rent out space, provide services in their own homes, or become mobile and drive to their clients. How does this impact the salon hair care industry?