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The New Consumer: Post-Recession Recovery Demands New Approach from Consumer Products Brands

As our vantage point on the worst recession since the Great Depression takes shape in the collective rear-view mirror, one thing is certain: consumerism has changed dramatically. The buy-now-pay-later, keep-up-with-the-Joneses mentality that once drove market dynamics has been largely replaced by a more frugal and practical consumer approach. Most economic experts agree thatContinue reading

Southeast Asia Synthetic Latex Polymers Market

The Market for Synthetic Latex Polymers Shrank, but is Expected to Grow at a CAGR of 2.4%, Suggests Kline’s FutureView Scenario

North America consumed nearly 6 billion pounds of synthetic latex polymers in 2009 following a double-digit decline from 2008, according to latest report Synthetic Latex Polymers 2009-2010 Global Series: Business Analysis and Opportunities from worldwide consulting and research firm Kline & Company. The U.S. market accounted for Continue reading

Professional Hair Care Market

Professional Hair Care Market Sales Drop, but the Show Goes on Boosted by New, Exciting Initiatives

Salon hair care marketers are struggling to maintain a competitive edge in the arena of professional hair care. Keeping up with changing trends and fashions is no longer the only challenge. Along with changing styles, companies also have to take into account the effects of the economic downturn and demands of the changing consumer.

With salon hair care sales posting declines in 2009, hair coloring products is the only category not to experience the sharp declines that happened along with the rest of the market in both Europe and the United States. Continue reading

Kline's New Research on the Implications of Climate Change on Agribusiness

Kline’s New Research on the Implications of Climate Change on Agribusiness

We are starting with a new research initiative designed to gather research on climate change and its implications for agribusiness companies in the U.S. region.

he first edition of Implications of Climate Change on Agribusiness 2010: U.S. Analysis is designed to help marketers with the essential long range planning in today’s investment-heavy agricultural sector. Whether one believes that climate change is man-made or naturally occurring, it is clear that climate is changing and if it continues, agricultural production will be affected. For example: Continue reading