The market for seed treatment products in rice areas in Japan approaches USD 48 million at the manufacturers’ level applied to approximately 1.54 million base hectares in 2013.
Seed treatment represents approximately 8% of the Japanese market for fungicide, insecticide, and fungicide/insecticide products applied in rice, valued at roughly USD 611 million distributor-level values in 2013. The market for foliar, planter box, and in-furrow fungicide and insecticides represents the remaining percentage of total sales to control disease and pests in rice.
As a result of a slight increase in planted area and favorable yields due to generally positive weather conditions throughout the growing season, overall rice production volume increased over the previous year. Likewise, bullish wholesale prices encouraged increased planting in 2013.Continue reading