NAK was one of the best-performing companies in the Australia market, registering double-digit growth as opposed to the average market (which declined at 7% in 2020). The company has been gaining traction over the years, driven by the “shop local” movement, and is now the third-leading marketer in Australia. NAK focuses on the hair care and hair coloring categories, with a minor presence in the hair styling category. To track brand performance in the professional hair care industry, follow our Salon Care Global Series report.
Henkel joined forces with a team of barber industry disruptors—Julius Arriola, Miguel Gutierrez, and Sofie Pok—to create a new collection of high-performing grooming goods that are accessible to all, regardless of gender or style. The STMNT collection consists of lines personally created by each artist as well as a collaborative care line. The carefully curated portfolio, with a mission to “respect people that have bold, authentic statements to make,” debuted in the last half of 2020 and is currently ranked third of all brands launched last year. To monitor the progress of STMNT and other brands, follow our Kline PRO US and Canada offerings.
With 15% growth in Western Europe coming mostly from its home market in Sweden, but also from Germany, Maria Nila is one of the exceptions in terms of professional brands that are growing healthily during the pandemic. The brand portfolio is 100% vegan and animal-friendly and produced in Sweden, making it appealing to the demanding consumers of Western European countries. For additional brand insights, follow our Salon Care Global Series report.
The GelBottle has been making waves with its international expansion. The U.K.-based brand started off as a gel polish company and now offers nail enhancements within the same label. It has also expanded its business with its sister company, Peacci, offering only nail polishes. For additional brand insights, follow our Professional Nail Care: Global Market Analysis and Opportunities report.
Aluram was the fastest–growing salon hair care brand in our Kline PRO database, advancing over 500% in sales to reach $6.6 million at the retail level in 2020. The brand maintained an upward path as it continued to expand into new salons across the United States. A key component of Aluram’s success is the presence of hero ingredients in its products, such as coconut water and marula oil. Its products are also vegan as well as free from sulfates, gluten, and parabens, strengthening its appeal to consumers looking for clean brands. For additional brand insights, follow our Kline PRO report.
L’Oréal Professionnel has been present in the hot tools market for several years with its sole Steampod device, but the latest generation of the product has created significant buzz in the industry. Steampod 3.0 paved its entry in the market in late 2019; the expansion of its limited distribution network was a major focus in 2020, leading to double-digit growth across European markets. Steampod 3.0 is being touted as a tremendous innovation in the straighteners category. Its steam properties have caught the attention of many other marketers who are trying to replicate the same in their straighteners. For additional brand insights, follow our Hot Tools: Market Analysis and Opportunities report.
The latest acquisition in skin care is Unilever’s purchase of digital-led brand Paula’s Choice, announced on Monday. This signals the continuation of Unilever’s buildout of prestige brands, as Paula’s Choice will join the company’s prestige family alongside notable skin care brands, such as Dermalogica, Murad, and Tatcha, among others. The substantial online visibility of Paula’s Choice, alongside its clinical-grade ingredient focus and accessible price points, has been a key success factor for the brand in recent years. Under the new ownership, it is anticipated that the brand will leverage these strong suits while further expanding its reach in the market through new distribution partners and product innovation. For additional brand and skin care insights, follow our Cosmetics & Toiletries USA report.
While most retailers were severely affected by the damage caused by the COVID-19 pandemic, Dollar General prospered: It opened 899 new outlets in 2020 to reach more than 17,000 doors, making this the number–one door count of all retail chains analyzed for beauty in our Beauty Retailing USA reports. Sales for the chain were up almost 22%; one of the reasons behind this healthy growth is the rapid expansion of private–label beauty. In 2020, Dollar General also launched a new store, Popshelf, aimed at higher-end shoppers. For additional insights and data on retailers, please refer to our Beauty Retailing USA report.
weDo Professional is a new eco-ethical salon hair care brand offering a range of vegan and cruelty-free products in 100% recyclable packaging. This brand is already present in markets such as Austria, Switzerland, Spain, the Nordics, and Germany and is expected to roll out in other major European markets during 2021. For additional brand insights, follow our Salon Care Global Series report.
SNS has been actively present in the professional nail care market since the ’90s, with its core offering and expertise grounded in dipping powders. Over the years, the brand has expanded its product portfolio to compete in other categories, such as gels and nail polishes. A key market for SNS is the United States, where it is widely used in value salons. For additional brand insights, follow our Professional Nail Care: Global Market Analysis and Opportunities report.