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The home fragrances market slowed down in 2022 after recording nearly 17% growth the prior year, as stated in our soon-to-published report. The economic uncertainty and inflation contributed to consumers being more mindful of their purchases, leading to a decline of nearly 3% in mass retail sales. Despite this, home fragrance brands found ways to
The holiday season is about to bring good tidings to the fragrance industry again.
The market for home fragrances sustained its momentum in 2021 growing by a whopping 16%. For the first half of 2022, substantial growth continued in the face of inflation, product price increases, and supply chain issues, according to our recently published Home Fragrances: U.S. Market Brief. What is driving growth in this high opportunity market? A
Legacy beauty brands such as Chanel, over the years, have been known to release home fragrance products during the holiday season. In 2022, these once limited-edition products for holiday gift-giving are now becoming a mainstay for beauty brands as consumers look to further elevate their home space with the same beloved scents from their perfumes,
After outstanding double-digit growth in 2020, the home fragrances market is poised to continue outpacing its pre-pandemic performance, with all-channel retail sales anticipated to maintain strong growth in 2021, according to Kline’s recently published Home Fragrances USA. Candles will be driving much of the growth for the next few years, as consumers will continue to work from home and place value on surrounding their home with scent. Existing trends will continue to reign,
The pandemic ignited a renaissance for the home fragrance industry as consumers acquired a new appreciation for home scent while spending more time in their personal spaces. As we conclude research on this dynamic market for our 23rd edition in our Home Fragrances: U.S. Market Brief report series, we are anticipating the market to achieve
Following a year of respectable performance in 2019 with 4.2% sales gains, the U.S. home fragrances market is poised to end the year with flat growth, which is considered an outstanding result in these uncertain times.
In this insightful podcast, Kline’s experts in the home fragrance industry discuss arising opportunities in the home fragrance market and the impact of COVID- 19 on sales. Here are seven key takeaways from their talk:
While many retailers struggle to pay lofty rents and are forced to close doors, the iconic Bath & Body Works chain continues to be relevant after nearly 30 years. Boasting more than 1,500 doors, mostly in malls and with average square footage at least double the size of most of its competitors, the market leader
The home fragrances industry is expanding beyond candles, reed diffusers, and wax melts to bring customers their favorite candle scents in personal care items. Liquid soap and hand cream are the standard personal care items promoted in correlation with home fragrance scents. To cater to the on-the-go consumer, new formats, such as lush body washes,
