Legacy beauty brands such as Chanel, over the years, have been known to release home fragrance products during the holiday season. In 2022, these once limited-edition products for holiday gift-giving are now becoming a mainstay for beauty brands as consumers look to further elevate their home space with the same beloved scents from their perfumes, hair products, and body lotions.
After outstanding double-digit growth in 2020, the home fragrances market is poised to continue outpacing its pre-pandemic performance, with all-channel retail sales anticipated to maintain strong growth in 2021, according to Kline’s recently published Home Fragrances USA. Candles will be driving much of the growth for the next few years, as consumers will continue to work from home and place value on surrounding their home with scent. Existing trends will continue to reign, with premium products and extensive brand portfolios making an impact on the market. Continue reading
The pandemic ignited a renaissance for the home fragrance industry as consumers acquired a new appreciation for home scent while spending more time in their personal spaces. As we conclude research on this dynamic market for our 23rd edition in our Home Fragrances: U.S. Market Brief report series, we are anticipating the market to achieve a 17% increase in retail sales or greater, with candles notably outperforming the market. Continue reading
Following a year of respectable performance in 2019 with 4.2% sales gains, the U.S. home fragrances market is poised to end the year with flat growth, which is considered an outstanding result in these uncertain times. Continue reading
In this insightful podcast, Kline’s experts in the home fragrance industry discuss arising opportunities in the home fragrance market and the impact of COVID- 19 on sales. Here are seven key takeaways from their talk: Continue reading
While many retailers struggle to pay lofty rents and are forced to close doors, the iconic Bath & Body Works chain continues to be relevant after nearly 30 years.
Boasting more than 1,500 doors, mostly in malls and with average square footage at least double the size of most of its competitors, the market leader posts impressive gains of 7% and 13% in the beauty and home fragrance markets, respectively, in 2018. The brand places third in the beauty business behind Dove and L’Oréal Paris and took the reins this year as the market leader in home fragrances.Continue reading
The home fragrances industry is expanding beyond candles, reed diffusers, and wax melts to bring customers their favorite candle scents in personal care items. Liquid soap and hand cream are the standard personal care items promoted in correlation with home fragrance scents. To cater to the on-the-go consumer, new formats, such as lush body washes, sugar scrubs, body lotions, bath bombs, body mists, and scented wipes, are among the many personal care items now available. Continue reading
Home fragrance marketers, such as Gibson & Dehn, LAFCO, Nest, and Voluspa, showcase their latest creations at the NY NOW gift show this month as they gear up for the fall and holiday season. These high-end, luxury home fragrance players continue to see large crowds at their booths, attracting buyers with their unique product designs, sophisticated fragrances, and limited-edition collections.
Kline’s Home Fragrances: U.S. Market Analysis and Opportunities reveals that many of these luxury players record impressive gains year after year, and after observing their exhilarating new holiday collections, we expect these market movers to remain strong forces in the home fragrance space as we complete our research for 2018.
The U.S. home fragrances market outpaces the previous year’s growth in 2017, with Internet sales playing an important role in the market’s performance. The direct sales channel advances at a rate of 10% in 2017, while candle sales through the channel grow above the rate.
“This market, especially the candles category, continues to perform well as consumers remain attracted to these products for their beautiful designs, sensory experiences, and giftable aesthetic,” comments Dana Kreutzer, Senior Analyst in Kline’s Consumer Products Practice. “Moreover, e-commerce and technology are transforming this segment with new user experiences, where luxury brands and small start-ups alike are racing to embrace e-commerce, making this channel even stronger.”Continue reading
From established luxury players, like Archipelago, Illume, Nest Fragrances, Paddywax, and Voluspa, to small, niche players, like Gibson & Dehn and Kobo Candles, these home fragrance marketers showcase their latest creations last week at the NY NOW Gift Show.
Sophisticated fragrances and unique product designs have helped these luxury players record double-digit gains in recent years, according to Kline’s Home Fragrances: U.S. Market Analysis and Opportunities, and we expect to discover similar growth for these brands as we complete our research for 2017. Continue reading