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An interview with Karen Doskow, Kline’s Director, Consumer Products, about our newest service, Shopper Insights Tracking Service for the U.S. Home Fragrances Market. Q: After 14 years of publishing Home Fragrances: U.S. Market Analysis and Opportunities, what does this new service offer marketers and suppliers of home fragrance products? A: It is different than our
As 2013 comes to a close, I made my traditional round of store checks to sniff out some holiday home fragrance offerings. Being in South Florida, how is it not possible to be in a jolly mood with the weather so wonderful, far away from the Northeast’s snow and freezing temperatures? From ribbed colored glass
The home fragrance market registers some surprising developments in 2011. Sales for premium-priced home fragrance products went up just over 4%, contrasting with the decline seen in mass market products in 2011. Unexpectedly, consumers opt for high-involvement wax melts, transforming the segment into the fastest growing.
