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The plain truth is that everyone needs personal care products – and if you want yours to stand out on the shelf, it’s important to stay on top of the market trends and keep designing products that pop. This session will feature a detailed trends and data overview of the personal care market from
A presentation by Kline’s Kline’s Senior Associate Donna Barson. This session will take you through the world of hair care and provide valuable tips on marketing at every level. Included will be an overview of the hair care market, for all classes of trade, insights for both launching and expanding brands, and a close look
A presentation by Kline’s Industry Manager Karen Doskow. Today’s web-savvy shoppers often don’t bother making a trip to a drug or department store when the products they want to buy are just a few clicks away. In this session, a panel of leaders in the world of virtual beauty will discuss
Over the past 10 years, sales of air care products have grown at a healthy compound average growth rate of 6%. While the popularity of traditional candles has subsided over this period of time, diffusers and room sprays have gained market share. Innovation in candle shapes and forms, as well as in new dispersal systems
Rising consumer confidence, aggressive promotional activity, and technological advances have propelled sales of cosmetics and toiletries in the United States by 2.4% to reach $36.5 billion in 2010 at the manufacturers’ level, according to recently released data from Cosmetics & Toiletries USA 2010, a study by worldwide consulting and research firm Kline & Company. After
Beauty retailers and marketers in the United Statesare stepping up their game to come up with innovative ideas to draw in more consumers. As suggested by the latest research from Kline’s soon to be published report Beauty Retailing USA 2010: Channel Analysis and Opportunities, marketers are increasingly using alternative distribution channels to supplement their traditional
Last night I had the pleasure to meet with a group of soon-to-be graduates of FIT’s (Fashion Institute of Technology) Master’s in Professional Studies, Cosmetics and Fragrance Marketing and Management.
BEAUTY INTERNATIONAL in Dusseldorf – a leading fair for professional cosmetics – provided opportunity for many professionals in the beauty industry to get together and showcase their products, share thoughts, and see the new trends for 2011.
The U.S. market for professional skin care products is showing signs of recovery as the economy starts to rebound. However, consumers still have tight budgets and continue to be cautious with their spending, especially on
The revolutionary research KlinePulse: Consumer Insights of Personal Care Innovation USA 2010 found that consumers’ attitudes toward innovation aren’t what conventional wisdom has been dictating. The surprising results may counter what product marketers and manufactures have long believed about their audience.
