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As our vantage point on the worst recession since the Great Depression takes shape in the collective rear-view mirror, one thing is certain: consumerism has changed dramatically. The buy-now-pay-later, keep-up-with-the-Joneses mentality that once drove market dynamics has been largely replaced by a more frugal and practical consumer approach. Most economic experts agree that
Salon hair care marketers are struggling to maintain a competitive edge in the arena of professional hair care. Keeping up with changing trends and fashions is no longer the only challenge. Along with changing styles, companies also have to take into account the effects of the economic downturn and demands of the changing consumer. With
In today’s tumultuous economy it has become increasingly difficult for marketers of higher-priced professional skin care products to compete with general market/retail brands. Marketers can enhance their sales through taking the following steps:
In a recent article for Happi “The Expert’s Opinion” column Nancy Mills, Kline’s industry manager, consumer products practice, urged executives to look at problems and situations in a new light. She wrote about types of innovation and interesting ways to get there. For example, there are business models and network structures, process innovation, organizational, and
According to the freshly released data by worldwide research and consulting firm Kline & Company, U.S. sales in the cosmetics and toiletries market declined by 0.8% in 2009, not a detrimental drop considering the recent market situation and the last major recession of 1991, when sales declined by 1.9%. The data released for Cosmetics &
The market for natural personal care products has persevered through the recession, posting strong gains around the world. Spurred by growing consumer awareness, better raw material supplies, and wider availability of more affordable products, the naturals market posted double-digit gains in 2009. It is a sustained pattern of strong growth that has personal care product
Kline’s Senior Vice President Susan Babinsky has been honored with the prestigious Reid & Taylor Retail Leadership Award at the Asia Retail Congress 2010. This award was accepted by Rubal Bajaj, senior consultant at Kline, who presented highlights from Kline’s Global Beauty Retailing report with a Focus on the BRIC Markets at this conference.
Most of the leading personal care marketers were hit by higher costs of goods caused by the recent recession. While the high crude oil prices from the beginning of 2008 resulted in higher raw material, processing, packaging, and distribution costs, these normalized in the second half of 2008 and the first half of 2009. The
The second natural cosmetics conference was held in Nuremberg on 22 and 23 September 2009 in the Congress Center CCN Ost. The program was wide-ranging, with 13 presentations and three panel discussions attended by 120 participants, who learned about new market developments, trends, the results of market research and basic issues like brand management, design
McDonald has Big Shoes to Fill at P&G Lafley’s tenure was a profitable one that will be tough to top, says Carrie Mellage of Kline. On January 1, 2010, Robert McDonald will succeed A.G. Lafley as Chairman of the Board of Procter & Gamble after assuming the role of CEO and President earlier this year,
