As the pandemic continues to linger, the salon hair care industry in the Asia-Pacific region is rising to the challenge ― from expansion of e-commerce in China to fostering local salon brands in Australia. Here are some key developments that have taken place: Continue reading
There’s a reason for the salon industry to celebrate: Retail product sales were up in the first quarter of 2021.
While it might be tempting to downplay gains following 2020’s pandemic-related lows, it’s important to remember that the majority of Q1 2020 was “normal.” According to Kline PRO USA, salon retail product sales in January and February of 2020 were indexing just slightly ahead of 2019; it was only the latter part of March that affected quarterly results. This year, meanwhile, started off with a bang, as the care categories of conditioners, shampoos, and treatments posted double-digit growth.Continue reading
Exactly one year from when the professional salon industry hit an all-time low, data from Kline PRO U.S. shows a significant high mark for the industry in the United States. Salon service transactions for March 2021 were the highest since March 2020. Clients are gradually returning to salons, indicating that there is a chance for business to return to pre-pandemic levels. Continue reading
As Europeans followed COVID-related stay-at-home orders, fewer women had the need to get glam ― and that included achieving defined, uniform curls or sleek, straight hair. Fortunately for the hot tools market, those who couldn’t kick the habit turned to a little retail therapy.
It’s no secret that the salon hair care market suffered gravely due to the coronavirus pandemic. With salons closed for several months, most countries analyzed in our Salon Hair Care Global Series report registered declines. Despite these setbacks, some of the trends that started in previous years, like the move toward sustainability and channel diversification, further accelerated, helping marketers survive the global crisis. Below are some of these trends that took place in Europe: Continue reading
Hair care and styling are not just for adults! Products geared toward children have increased their presence in salons, according to data in Kline PRO, our salon retail products and services database. Before last year’s interruption in salon activity because of COVID closures, salon revenues for children’s hair products were up 11%, and children’s haircuts and styling services increased nearly 16% in 2019 over the previous year. Continue reading
Despite the world slowing down due to the COVID-19 pandemic, hair care consumers are still seeking that always-elusive goal: an easier, no-fuss maintenance routine. In response, manufacturers have put extra emphasis on this space, recently introducing hybrid products that combine multiple forms or benefits in one product. Continue reading
The salon hair care industry is showing positive signs of recovery after one of the most challenging years in history. As we prepare to release new data on more than 30 markets across the globe, our salon hair care experts are offering a sneak peek into some of the latest developments in three key countries. To watch a video version of this blog, follow The State of the Salon Industry in Key Markets.Continue reading
Love it or hate it, genetics determine your natural hair. Still, some people want to switch up what nature gave them, and changing the texture is one way to do that.
In the ’80s, perms were popular, but they fell out of favor due to damage caused by the chemical procedure used to break hair bonds and change their structure. Perming even became a health concern for both consumers and stylists. Moreover, clients did not want to be locked into a particular look and wanted the flexibility to have curly hair one day and straight hair next day. Continue reading
There’s no doubt that salons faced unimaginable challenges in 2020 and continue to re-evaluate how to do business; providing the right mix of services is a key factor in that process. Data from Kline PRO provides insights on the performance of salon services and retail products that can help map the road to recovery in the days ahead. Notable findings on salon services from our recent publication are:
Waving Services (Yes, Perms!)
If you wait long enough, everything comes back in style, and this seems true for perms. The start of 2020 saw an increase in perms and resumed in June when salons began to reopen.
- Q3 saw 16.7% more perm services than Q3 2019.
- Revenue was up 20.2%.
- The average price for a perm and cut is $91.54 (+2.2%); perm only is $78.59 (+3.3%).