Beauty Trend - Curly Perms

Perms Are Bouncing Back

Love it or hate it, genetics determine your natural hairStillsome people want to switch up what nature gave them, and changing the texture is one way to do that. 

In the 80s, perms were popular, but they fell out of favor due to damage caused by the chemical procedure used to break hair bonds and change their structure. Perming even became a health concern for both consumers and stylists. Moreover, clients did not want to be locked into a particular look and wanted the flexibility to have curly hair one day and straight hair next day.  Continue reading

Professional Hair Care Industry in the United States and Canada

Five Hot Spots to Watch in Salon Services

Theres no doubt that salons faced unimaginable challenges in 2020 and continue to re-evaluate how to do business; providing the right mix of services is a key factor in that process. Data from Kline PRO provides insights on the performance of salon services and retail products that can help map the road to recovery in the days ahead. Notable findings on salon services from our recent publication are: 

 

Waving Services (Yes, Perms!) 

If you wait long enough, everything comes back in style, and this seems true for perms.  The start of 2020 saw an increase in perms and resumed in June when salons began to reopen.  

    • Q3 saw 16.7% more perm services than Q3 2019. 
    • Revenue was up 20.2%. 
    • The average price for a perm and cut is $91.54 (+2.2%); perm only is $78.59 (+3.3%).

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Vegan Hair Care Products

Vegan Hair Care Products Make a Splash in the Professional Segment

The demand for vegan hair care products is stronger than ever, due primarily to an increase in awareness and consciousness about the ill-effects of animal derivatives like keratin, collagen, and glycerin, which are present in many hair care brands. Vegan products are comprised of natural ingredients, making them less harsh. In addition, they are cruelty-free, in eliminating testing on animals.Continue reading

“skinification" of hair

The “Skinification” of Hair: Hero Salon Products in Q2 2020

“Skinification of hair,” a trend that has gained popularity in recent years, is expanding its reach in professional hair care. The trend is led by growing consumer awareness that the benefits of a good skin care regimen can be expanded to the scalp, which is essentially an extension of the facial skin. Professional salon brands are taking cues from social media-savvy millennials and progressing beyond traditional shampoos, conditioners, and masks to design a hair care routine heavily influenced by skin care.

Consumer willingness to spend time and money on quality products boosts manufacturers’ vigor to formulate new and innovative products such as scalp exfoliators, toners, and serums to meet consumer demand. Based on data found in Kline PRO US, we have put together a detailed, step-by-step, skin care-inspired hair care routine with a sampling of brands and products.Continue reading

Professional color care products gained market share in the first half of Q2 2020

Professional Color Care Gains Momentum Amidst COVID-19 Chaos

With salons forced to shut their doors because of the coronavirus pandemic, the professional hair care industry witnessed a shift in demand (roughly +15%) in Q2 vs. Q1 2020 for hair care products that help maintain color and manage roots, according to Kline PRO USA. Data shows that products formulated for color care have historically occupied the largest market share; they gained even more in the first half of this year, holding a whopping 31.4% of the market pie.Continue reading

Gift Card Sales Help Salons Stay Afloat

Gift Card Sales Help Salons Stay Afloat

Many salon clients across the United States went into panic mode when salons were indefinitely closed because of the COVID-19 pandemic. Consumers’ initial thoughts revolved around how they would maintain their look without a regular salon visit, but as the shutdown extended from days to weeks to months, concern shifted to the salons themselves. Customers realized that salon owners and stylists—people they depend upon and trust, people who are often neighbors or friends—had their livelihoods snatched from them with no warning.Continue reading