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As consumers pay an increasing amount of attention to health and well-being, they also focus on “clean” or “green” labels. The specific definition of “clean” is still open to various interpretations from consumers. Although regardless of how they describe the term, food and beverage brands take notice and label products with specific claims to appeal to consumers. Purchasing clean products is more important to shoppers in some
Consumers’ mounting health concerns, rapidly growing aging populations, the occurrence of chronic diseases, and the willingness to replace pharmaceutical agents are driving the market for nutraceutical actives in Europe and the United States. The territories are two of the three key regional markets for nutraceutical actives, together accounting for around USD 8 billion; the U.S market is estimated to be higher in value. Other reasons for the market increases include healthy lifestyles focusing on wellness, along with the rising number
During 2020, virtually every industry and every aspect of how we live, work, and communicate was thrown into disarray due to the COVID-19 pandemic. The necessity to respond to the global crisis with tech-savvy, relevant, and timely solutions was a catalyst that sparked the rapid development and implementation of evolutionary trends on a scale we’ve
Driven by health-conscious consumers, social influencers, technology, people who are increasingly adopting flexitarian diets, millennials, and the rise of Gen Z, food and beverage indies are witnessing double- and triple-digit growth rates. Some of the key product types offered by these indie companies include protein-based, meat-alternative, and plant-based products.
One of the greatest challenges the world is facing today is ensuring that the growing population has access to adequate, nutritious, and sustainable food. The global food system is under pressure to address this challenge, and this pressure is particularly high in the livestock production segment. The global consumption of beef, veal, poultry, and pork
The COVID-19 pandemic has consumers scrambling to do more than kill germs on hands and surfaces. Amid the chaotic situation of out-of-stock shelves for cleaning products, hand soaps, and paper products, consumers are seeking ways to bolster their immune systems by eating more whole foods, increasing rest, and exercising. As a result, the nutritional supplements category is witnessing a strong surge in demand as customers turn
Cannabis has emerged as the new buzzword across many U.S. industries as a result of the 2018 Farm Bill, which legalized the cultivation, sale, and distribution of hemp. The overall market for cannabis-infused food and beverages achieved strong double-digit growth of over 70% in 2019, while CBD health and wellness products are expected to approach
The concept of healthy living has evolved over the years to include a holistic approach to self-care. This promotes the notion of eating healthy and organic foods, taking supplements, using cleaner personal care products, exercising, and managing stress. In their quest for greener and cleaner living, an increasing number of consumers opt for food and
Cannabis has been popping up as the “it” ingredient everywhere, from skin creams to pain relievers and now food and beverages. The food & beverage industry in the United States is on the verge of crossing a new threshold due to changing consumer perceptions and the growing acceptance of CBD, combined with substantial investments being
There is growing interest in transparency on product labels from foods and beverages, to consumer goods, to personal care products, and now vitamin supplements. The Clean Label Project is an independent product testing organization that tests pet and baby foods and beverages for the presence of harmful ingredients. Clean labels are found on products that
