Highlights from the largest cleaning trade show.Europe’s largest commercial cleaning trade show was held last week in Amsterdam, and Kline was in attendance, meeting with our clients in the industrial and institutional cleaning industry. The overall focus was a holistic approach to cleaning and making use of green innovation that keeps the environment and end users safe. All cleaning product and tool components are being evaluated from chemical formulations to packaging and batteries for their impact on the environment. Innovation was the focus ranging from green cleaning to sustainability to waste management and environmentally friendly packaging. Continue reading
Kline & Company has the air care market well covered. Kline’s venerable Home Fragrances study covers the dynamic market of products that provide the home with scent and ambiance. Recording a compound annual growth rate (CAGR) of nearly 2.0% in the last five years, the market rises to $4.2 billion in 2017 as luxury brands remain market-movers and the candles category shines bright, driven by new product formats, ever-evolving artistic vessel designs, and wellness-inspired offerings. Double-digit gains are seen among brands like Voluspa, Chesapeake Bay Candle, Nest, Diptyque, WoodWick, Illume, and Paddywax, while HomeWorx, a new entrant created by home fragrance guru Harry Slatkin, finds success by connecting directly with consumers through the home shopping network QVC.Continue reading
Preliminary results from Kline’s Laundry Chemical Products USA: Market Analysis and Opportunities research uncover trends impacting the market. Kline is in the process of conducting hundreds of structured interviews with end users of laundry chemicals, as well as in-depth interviews with suppliers, distributors, and others knowledgeable about the market for commercial laundry chemicals. The research for the report due to be published this summer has uncovered some interesting trends. For example, long-term care and assisted living facilities rather than hospitals are driving sales growth of laundry chemicals for healthcare. Growth in hospitality laundry is being restrained by the increasing popularity of AirBnB and other short-term rental options. Laundry from some of these properties is done on site in a home-style machine.Continue reading
Industrial and institutional odor control products consistently demonstrate strong growth compared with other professional cleaning segments. Products like odor control, air and fabric refreshers, air fresheners, and odor eliminators are widely used by cleaning professionals to improve the cleanliness and appearance of facilities.
The professional air care market has posted a compound average annual growth of 3.0% from 2013 to 2017, according to Kline’s Janitorial and Housekeeping Cleaning Products and Foodservice Cleaning Products studies, published in 2017. These products contributed over $400 million to the industrial and institutional cleaning industry in 2017. Continue reading
Laundry requires specialized knowledge and service. Chemical suppliers often serve as trusted business partners for commercial end users because they provide expert service, especially for large accounts in the healthcare, hospitality, and commercial laundry segments. Kline’s research for our Laundry Chemicals study is underway and, so far, these three end-use segments appear to be contributing to market gains.
Green cleaning trends impacting professional laundry include water recycling/reuse systems, effluent management systems, ozone or electrolyzed water systems, and cold water washing. Water recycling and effluent management systems are expensive and difficult to engineer so only cleaning operations who want to promote a “sustainability/corporate responsibility” image or adhere to government regulations are likely to implement. Ozone water systems have been on the market for 20+ years, and some end users use them as part of their green cleaning initiatives while others are not sold on the usefulness of such systems. Cold water washing, where water temperatures are anywhere from 90-120 °F, use less energy than hot water washing; however, some end users that are particularly concerned with eliminating bacteria, viruses, and other germs from laundry, such as hospitals and long-term care facilities, may not be willing to use cold water washing systems. Continue reading
Understanding the needs of professional end users, such as commercial laundry processors, hospitals, lodging establishments, restaurants, extended care facilities, prisons/jails, and other on-premise laundries, are key for laundry chemical suppliers. Trends in product usage, channels of distribution, penetration of textile rental firms, the role of machinery/equipment, such as extractors, continuous batch washers or tunnels, and dispensing systems, and cost structures for processing laundry are key variables that have a direct impact on the demand for laundry chemicals.Continue reading
The 2017-2018 cold and flu season has been unusually bad, and consumers and businesses know that clean hands and surfaces are crucial in staying healthy and maintaining hygienic facilities. Consumers understand the important role hand hygiene plays in maintaining good health. Awareness about frequent hand washing as a tool to prevent infection and the spread of disease is widespread. High touch surfaces, such as door handles, hand rails, elevator buttons, and shopping carts, are prime breeding grounds for virus and bacteria, and most facilities use sanitizing wipes to Continue reading
Both consumers and foodservice professionals alike share concerns over foodborne illnesses and preventing such outbreaks. The cleanliness of food preparation areas, surfaces, and wares used to prepare and serve food are of utmost importance. In fact, food safety compliance was the single most important issue among over 700 foodservice professional respondents surveyed recently by Kline. Employee training was a close second in terms of importance with other trends, such as minimum wage increases, Internet of Things, green cleaning, labor saving devices, and the impact of social media on their business, such as Yelp, Open Table, and online reviews being of secondary importance.Continue reading
Kline has surveyed nearly 750 end users, including those in the restaurants/hospitality, healthcare, industrial, retail, and education sectors, for the 2017 edition of its well-regarded Foodservice Cleaning Products USA study. The results confirm the importance of food safety compliance in commercial kitchens and food preparation areas. Among end users of foodservice cleaning products, food safety compliance was the single most important trend impacting their business. Employee training and compliance in relation to cleaning and guest experience ranked a close second. Minimum wage increases, green cleaning, and IoT and smart/Internet-enabled warewash machines held secondary importance. Social media and its impact on the business, such as Yelp, Open Table, and other reviews/images, was the least important trend among foodservice cleaning products end users.Continue reading
Staples, Staples Advantage, Office Depot, Office Max, and others have become a rapidly expanding channel of distribution of janitorial cleaning chemicals to professionals in the away-from-home market. Office buildings and other small, independent commercial end users often take advantage of the convenience of getting their cleaning supplies along with paper products, coffee and break room supplies, and other office supply needs from such retailers. Kline has recently completed the latest edition of its venerable Janitorial and Housekeeping Cleaning Products USA study, which covers the market from 2015 to 2017 and is based on over 1,000 end user surveys. The findings are surprising.Continue reading