Once extremely resistant to change, food service distributors are joining the tech movement in response to the market’s maturity and competition from other sources. To increase brand loyalty and profitability, food service industry suppliers are also offering a wide selection of customized business solutions and cloud-based platforms. In this blog post, we take a closer look at some of the market leaders, as well as the value-added services they offer.
1. Gordon makes work easier
With its extensive selection of value-added services, Gordon helps its clients in full-service, fast-food, and fast-casual restaurants grow. It includes services such as online ordering by multiple users, management of stock sheets, assignment of inventory tags, and business profitability calculations. With its cleaning chemicals solution package, the company aims to be a one-stop provider of equipment, chemicals, and service. As U.S. regulations of food service are changing rapidly, there is a chance for small businesses to miss new laws. To address this problem, Gordon offers a food service regulatory compliance program, including online training modules, webinars, and nutrition resources. The company also provides marketing services, including brand management, online and mobile marketing, and support with limited time offers.
2. Sysco focuses on customization
Sysco is another example of successfully implementing technology into its business model. Aiming to connect restaurants with business partners, the company has established a set of value-added services called iCare. Its users can choose trusted strategic partners from marketing, operational, financial, and green sectors. In addition, it helps with recruitment, finds ways to improve employee retention, and improves business operations through training and consulting. The company also offers two platforms aimed at improving the quality provided by restaurants and their profitability. The first platform is Cake, a comprehensive technology, which provides online ordering through Facebook pages, cake.net, and its mobile app. It also allows users to edit menus and accept mobile orders and payments directly on the POS. “OnDemand” is another platform that helps businesses to create menus tailored to their unique brand identities and calculate profits based on menu assets. It also includes design services for marketing materials and campaigns.
3. Diversey/Sealed Air offers intelligent solutionsDiversey/Sealed Air owns one of the most comprehensive cloud-based platforms Internet of Clean, which connects all of its cleaning solutions and devices. This software tracks chemical usage, analyzes cleaning patterns, and allows process optimization in real time. It also sends notifications to various devices, monitors the fridge temperature in the trucks, tracks hygiene levels in kitchens, and more. The Internet of Clean is divided into several segments, making it possible for clients to improve the areas that are a primary concern. For example, Intellidish was developed to optimize the dishwashing process, and Intelliconsult provides food safety and temperature monitoring, laboratory analysis, and in-store tracebility. On top of that, Sealed Air’s packaging division Crayovac offers food science, graphic design, equipment automation and integration, and culinary support services.
With increased competition in the mature food service cleaning market, more companies are offering value-added services based on current technology advancements. Learn more about the most successful and innovative services in Kline’s upcoming 8th edition of the market research study Food Service Cleaning Products: U.S. Market Analysis and Opportunities.
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