Growing demand for vegetarian and vegan products is significantly impacting the hard capsules market. Consumers are increasingly seeking products that align with their values, and the demand for vegetarian and vegan capsules is a clear reflection of this shift. This trend presents a golden opportunity for manufacturers to innovate and meet the evolving needs of consumers.
HPMC is leading the charge
Hydroxypropyl methylcellulose (HPMC) capsules are at the forefront of this trend, driven by the demand for clean labels and plant-based ingredients. Unlike traditional gelatin capsules, which are derived from animal sources, HPMC capsules are made from plant-based materials, making them suitable for vegetarians and vegans. The rise in HPMC capsules is particularly evident in the nutraceutical segment, where consumers are more conscious of the ingredients in their supplements and are seeking products that align with their dietary preferences.
Capsules of different polymers are witnessing different market dynamics
Growth in Capsule Sales in Units by Polymer Type, 2021–2022
Source: Kline + Company’s Empty Hard Capsules: Business Analysis and Opportunities study and interactive database
The shift toward vegetarian and vegan capsules is not just a passing trend; it represents a fundamental change in consumer behavior. As more people adopt plant-based diets and become aware of the environmental and ethical implications of their choices, the demand for vegetarian and vegan products is expected to continue growing. Manufacturers embracing this trend and incorporating HPMC capsules into their product lines can position themselves as leaders in sustainability and innovation.
How to move with the market?
Meeting the demand for vegetarian and vegan capsules requires manufacturers to invest in research and development to create high-quality products that meet consumer expectations. This includes ensuring that HPMC capsules offer the same performance and stability as traditional gelatin capsules. Manufacturers must also focus on transparency and clear labeling to build trust among consumers and communicate the benefits of their products.
The rise in vegetarian and vegan capsules also presents opportunities for collaboration and partnerships. Manufacturers can work with the suppliers of plant-based materials to develop innovative solutions and enhance their product offerings. Collaborating with other players in the market can help manufacturers stay ahead of the competition and drive growth.
The future of hard capsules is being shaped by the growing demand for vegetarian and vegan products. By embracing this trend and investing in innovation, manufacturers can meet the evolving needs of consumers and position themselves for long-term success in the hard capsule market.
Kline + Company’s Empty Hard Capsules: Business Analysis and Opportunities study is a comprehensive analysis examining the empty hard capsules market in the major geographies. Focusing on market segmentation by product type, along with an in-depth supply analysis, it includes key trends, developments, challenges, and business opportunities.
