Beauty & Personal Care
Market Research Reports

We focus on personal care and home care products sold through all channels of distribution. Our studies are ideal for manufacturers, marketers, retailers, and suppliers who are seeking a deeper understanding of their industry, or those who are looking to learn more about the nuances, along with the trends, scenario forecasts, and intelligent insights not found anywhere else.
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Personal Care

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At-Home Beauty Devices

Over the last few years, the beauty devices market has seen an influx of new brands, which are becoming highly dynamic and competitive, particularly in the United States and China, where innovation is flourishing.

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Beauty Indies: U.S. Analysis of Brands to Watch

Indie beauty brands exist in every category and vary in positioning, pricing strategy, and distribution. These independent, innovative, and purposeful brands are strong acquisition targets for global beauty companies.

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Beauty Nutrition: U.S. Market Brief

With the pandemic continuing, beauty nutrition has gained momentum as consumers explore new areas of beauty centered around improving health and wellness. Companies, both in the beauty and wellness realms, are presenting consumers with a multitude of options such as drinks, powders, and capsules designed to nourish skin, hair, and nails from the inside out. ​

Cannabis Beauty: U.S. Market Analysis and Opportunities

This is a robust analysis of the dynamic market for cannabis in beauty, focusing on market size and growth, news-making products, channel analysis, key new launches, and product trends. The consumer survey takes a deep dive into identifying purchasing decisions across product categories and identifying unmet needs.

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Cosmetics & Toiletries USA

Kline’s extensive coverage of the U.S. beauty and personal care market highlights how the market is performing in an inflationary environment. We will look at if consumer spending is sustaining at the same levels as last year in categories such as makeup and fragrances. The report will also forecast future market values and consumer demand using Kline’s enhanced predictive analytics tools.

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Hair Tools and Appliances: Market Analysis and Opportunities

On the verge of hitting the $3 billion mark, the consumer hair tools and appliances market shows no signs of slowing down. Driven by relentless innovation aimed at reducing hair damage, leading brands such as Dyson are setting new standards in the premium segment with multibenefit tools.

Hair Tools

Hair Tools and Appliances: Market Analysis and Opportunities

A comprehensive assessment of the hair tools and appliances market, this report covers both the consumer and professional markets. It focuses on market size and growth, key trends and developments, competitive landscape, channel breakdowns, and the industry’s future.

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Home & Personal Care Ingredients: Purchasing Manager Expectations Survey

After a record 2022, the HPC ingredients market is going through a difficult period in 2023. Destocking, the rise of inflation, and economic slowdown are a few reasons behind the volume of sold ingredients being below expectations.
To provide chemical suppliers with an understanding of their clients’ short- to mid-term spending patterns, Kline is surveying 100 key decision-makers in raw materials sourcing departments at a representative sample of HPC formulators.

Hot Tools

Hot Tools: Market Analysis and Opportunities

A comprehensive assessment of the hot tools market covering both the consumer and professional markets, this report focuses on market size and growth, key trends and developments, competitive landscape, channel breakdowns, and the future of the industry.

Intimate Beauty Care: U.S. Market Assessment and Opportunities

Dialogue surrounding intimate beauty care is on the rise as beauty brands seek to destigmatize feminine care. This report will explore the dynamic market for beauty products formulated for women’s intimate care and wellness, focusing on ingestibles, intimate moisturizers, intimate cleansers such as washes and wipes, and bikini care.

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Natural and Clean Beauty Regional Series: Market Analysis and Opportunities

This report series contains an in-depth analysis of the dynamic market for naturally positioned, clean, and organic beauty and personal care products. It features a rating for brands’ true degrees of naturalness based on Kline’s proprietary rating scale, with an analysis of the market size and growth, key new launches and product trends, and retail outlet breakdowns.

Personal Care Ingredients: Global Market Analysis

In the 12th edition of our flagship program, this study analyzes the consumption, supply, and pricing of ingredients used in personal care formulations. It also evaluates drivers and restraints affecting the market and builds a five-year forecast model, giving a clear view of market opportunities in an uncertain economic environment.

Skin Care 360 USA

Skin Care 360˚: U.S. Market Brief

This first-edition report provides a 360˚ view of the dynamic skin care market across all channels of distribution, product categories, and key sub-markets, including natural and clean skin care and professional skin care. The analysis of the market also highlights the leading players, emerging brands, and future of skin care beyond 2022.

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Sustainability in Beauty: United States Market Brief

The beauty industry continues to grapple with sustainable approaches that do not compromise on product quality, desired results, and consumer safety. This study will present an overview of key sustainability beauty trends spanning the hair care, nail care, and skin care sectors.

Waterless Beauty in Europe: Brands, Trends, and Products Watch

Whether in form of bars, sticks, or tablets, solid-form cosmetics take on more and more shelf space. This report is a first-of-its-kind analysis of the fast-developing market of solid-form cosmetics in Europe: travel-friendly, sustainable, natural, water-saving, plastic-reducing ergonomic solutions that beauty industry marketers offer to their clients.

Professional Beauty

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Aesthetic Skin Care Consumer Insights

This report identifies the unmet needs of aesthetic consumers, the services they are booking, new aesthetic formats/outlets dedicated to accessibility and wellness, and generational behaviors with special attention to Gen Zers and millennials who are increasingly looking for aesthetic solutions. 

Barbershops: Global Market Brief

Barbershops: Global Market Brief

The increasing number of barbershops is one of the key factors driving growth in the professional hair care
market. The barbershop revival is most apparent in European countries, but is also present in other parts of
the world. On the product side, many major players are launching or relaunching lines of products designed
specifically for men, while a new crop of smaller men’s brands have been born out of this barbershop trend.

Hair Tools

Hair Tools and Appliances: Market Analysis and Opportunities

A comprehensive assessment of the hair tools and appliances market, this report covers both the consumer and professional markets. It focuses on market size and growth, key trends and developments, competitive landscape, channel breakdowns, and the industry’s future.

Hot Tools

Hot Tools: Market Analysis and Opportunities

A comprehensive assessment of the hot tools market covering both the consumer and professional markets, this report focuses on market size and growth, key trends and developments, competitive landscape, channel breakdowns, and the future of the industry.

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Kline PRO: Salon Retail Products and Services Database

A comprehensive interactive database that enables users to access the latest performance data on the professional hair care industry. Based on actual salon transactions from a panel of thousands of salons, it yields category, brand, and product-level sales and service data on a quarterly basis.

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Medical Spas: U.S. Channel Assessment

Medical spas have been growing in popularity over the past few years, reflecting the boom in consumers looking to enhance their overall wellness and youthfulness. These outlets including OVME, Ideal Image, and Modern Age offer a unique blend of medical aesthetic treatments such as injectables plus spa and wellness services.

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Medical-Dispensing Skin Care: ​Global Screening Assessment

The global medical dispensing skin care market is rapidly approaching the $3 billion milestone, with a year-over-year double-digit growth. The medical-dispensing channel continues to grow due to brands expanding internationally and the continued demand for non-surgical procedures supported by medical-grade products from aesthetic physicians. This report captures the market size of medical-dispensing skin care for over 65 countries globally.

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Multi-Site Skin Care and Wellness Destinations: U.S. Market Overview

As awareness of healthy aging grows, consumers are actively seeking solutions to maintain their vitality and youthful appearance. This shift is driving a surge in demand for wellness treatments and products designed to support these goals. With multi-site skincare and wellness outlets rapidly expanding to meet this demand, these locations have become pivotal for brands seeking to capitalize on this trend. Seize opportunities by exploring key and emerging multi-site chains that have become go to destinations for wellness, aesthetics, and spa treatments.

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Professional Beauty Outlet Tracker

This new digital platform collects, categorizes, and aggregates data relating to points-of-interest that offer professional beauty services.

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Professional Hair Care Indies: Global Analysis of Brands to Watch

Indies are the most sought-after brands by cosmetics marketers, retailers, and shoppers alike. Recording staggering growth, these privately owned brands outpace the total market by offering unique product and ingredient stories, combined with compelling digital marketing that resonates with today’s beauty consumers.

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Professional Hair Color: Global Market Snapshot

The study provides a deeper dive into professional hair coloring products category, including detailed segmentation and discussing performance of each product type. It is also providing competitive landscape data for each of the coloring market segments.

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Professional Nail Care: Global Market Brief

The report is a robust analysis of the global professional nail care market, focusing on key trends, developments, and business opportunities. The series includes a brief analysis on six markets—United States, France, Germany, Italy, United Kingdom, and Japan.

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Professional Skin Care Global Series: Market Analysis and Opportunities

A comprehensive analysis of the global professional skin care market, this program focuses on market size and growth, key challenges, and business opportunities. Key data and insights include the analysis of the competitive landscape, channels, and product categories. This program also features advanced forecasting.

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Salon and Stylists Purchase Channels

As the professional hair care market becomes increasingly competitive, salons and stylists, who account for two-thirds of product sales, are losing market share while other sales channels are thriving.

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Salon Customer Insights Dashboard

Salon Customer Insights provides the professional hair care industry a first even look into how customers shop services and products within independent hair salons in the US. Leverage this new solution to track basic dynamics such as buy rates and % shopper buying, along with more advanced analysis such as cross purchase behaviors and basket trends.

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Salon Distribution Benchmarking

Comprehensive interactive database enables users to access the latest performance data on the professional hair care industry. Based on actual salon transactions, it yields category, brand, and product-level sales and service data on a quarterly basis.

Salon Hair Care

Salon Hair Care Global Series: Mid-Year 2023 Update

A top-line mid-year update of data and insights  included in our annual Salon Hair Care study. A comprehensive analysis of the key global professional hair care markets.  This report focuses on market of professional hair care products, its size and growth, category, channel and company/brand performance.

Skin Care 360 USA

Skin Care 360˚: U.S. Market Brief

This first-edition report provides a 360˚ view of the dynamic skin care market across all channels of distribution, product categories, and key sub-markets, including natural and clean skin care and professional skin care. The analysis of the market also highlights the leading players, emerging brands, and future of skin care beyond 2022.

Sustainability in Professional Beauty

Sustainability in Professional Beauty

This study will review the best practices and initiatives relating to sustainability conducted by participants in the professional beauty market, spanning the hair care, nail care, and skin care sectors.

Retailing

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Professional Beauty Outlet Tracker

This new digital platform collects, categorizes, and aggregates data relating to points-of-interest that offer professional beauty services.

Home Care

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Home & Personal Care Ingredients: Purchasing Manager Expectations Survey

After a record 2022, the HPC ingredients market is going through a difficult period in 2023. Destocking, the rise of inflation, and economic slowdown are a few reasons behind the volume of sold ingredients being below expectations.
To provide chemical suppliers with an understanding of their clients’ short- to mid-term spending patterns, Kline is surveying 100 key decision-makers in raw materials sourcing departments at a representative sample of HPC formulators.

Home Fragrances US Market Brief

Home Fragrances: U.S. Market Brief

The 25th report edition will highlight how the market is performing in an inflationary environment and whether consumer spend is sustaining at the same levels or consumers have made concessions. The report will also evaluate sales through brick-and-mortar versus e-commerce, look at how rising indie brands are expanding their distribution and product offerings, and forecast future market values and consumer demand using Kline’s enhanced predictive analytics tools.

Beauty & Personal Care Contacts

Carrie Mellage
Vice President
+1 973-435-3412

Kristy Altenburg
Director of Consumer Product Sales
+1-973-435-3367
NORTH AMERICA

Pilar Pardo

Pilar Pardo
Senior Account Manager
+32-2-776-07-37
Languages: English, French, Spanish
EMEA | ASIA

Alex Rappley

Alex Rappley
Senior Account Manager
+1-973-435-3450
Languages: English
AMERICAS

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