Amalgam Trend Spotting

Amalgam Trend Spotting by Kline – A Jelly Trend? – Jelly Beauty Sees Sweet Gains in Q2

PARSIPPANY, NJ, August 21, 2018—As consumers continue to integrate facial masks, particularly sheet ones, into their skin care routines, marketers are exploring new textures in their products. Jelly-like products appear in the facial masks segment in Q2 and improve their score and ranking from Q1, according to Amalgam, a new digital tracking service by Kline.

Lancôme Moisturizing Rose Jelly Overnight Mask appears for the first time in June, ranking #465 in the Masques segment. The number of jelly-like products in Amalgam is expected to increase in Q3 due to the summer 2018 release of products such as Moon Juice Beauty Shroom Plumping Jelly Serum, Glow Recipe Watermelon Glow Jelly Sheet Mask, and Clinique Dramatically Different Hydrating Jelly.

Masks aren’t the only category getting a taste of jelly textures. Other jelly-like products climbing the charts in Q2 include Pretty Diva Jelly Flower Lipstick, Lancôme Juicy Tubes Jelly Ultra Shiny Lip Gloss, and Lancôme Jelly Flower Tint. All have seen dramatic gains this quarter. Batti Jelly Eyebrow Tint moves to spot #506, an improvement of 1,748 spots since the end of Q1.

To view previous trends or follow our trends via email visit our Amalgam Trends Spotting pages.

About Amalgam
Based on the continuous collection, aggregation, and blending of data from approximately 15 leading retailer websites, this new interactive online service uses a proprietary algorithm to score beauty products based on their ranking among best-selling product listings, customer ratings, prevalence, and duration on the charts. For more details, visit AMALGAM.

About Kline & Company
Kline is a worldwide consulting and research firm dedicated to providing the kind of insight and knowledge that helps companies find a clear path to success. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for over 50 years. For more information, visit

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