Amalgam Trend Spotting by Kline—New Textures and Glow Givers Help Hot Summer Items Move Up in Digital Sales

Amalgam Trend Spotting by Kline—New Textures and Glow Givers Help Hot Summer Items Move Up in Digital Sales

PARSIPPANY, NJ, August 13, 2018—Products offering glowing skin and sun-kissed, beachy hair sans days spent in the sand move up the ranks in Q2 according to Amalgam, Kline’s digital tracking service.

One of the top trends revealed by Amalgam is tanning waters, a new texture in self tanners. Several appeared for the first time in Amalgam during Q2, including Isle of Paradise Self-Tanning Water, St. Tropez Self Tan Purity Bronzing Water Mousse, James Read Gradual Tan Coconut Water Tan Mist Body, and Vita Liberata Invisi Foaming Tan Water with Mitt. Ten tanning waters rank in the top 600 in sun care in June, up from just one in March. All tanning waters improve their score and ranking in the sunless tanning segment in Q2.

Products offering beachy hair rode the wave to positions on the top 100 hair care products list, including IGK Beach Club Texture Spray returning to the best seller list in June, ending the quarter at #16 in hair care. Sun Bum’s Revitalizing 3-in-1 Leave In also showed strong improvement, entering the top 100 for the first time at #83 in hair care.

Hair lightening products also perform well this quarter, such as retro brand Sun In’s return to the charts, which has been absent since last summer. Found on Amazon, the product ranks #30 in hair coloring products with its two-pack. Ouai’s Sun of a Beach Ombre Spray, offering natural looking highlights, debuts on Amalgam in May as a best seller at Sephora and Bloomingdale’s.

To view previous trends or follow our trends via email visit our Amalgam Trends Spotting pages.

About Amalgam
Based on the continuous collection, aggregation, and blending of data from approximately 15 leading retailer websites, this new interactive online service uses a proprietary algorithm to score beauty products based on their ranking among best-selling product listings, customer ratings, prevalence, and duration on the charts. For more details, visit AMALGAM.

About Kline & Company
Kline is a worldwide consulting and research firm dedicated to providing the kind of insight and knowledge that helps companies find a clear path to success. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for over 50 years. For more information, visit

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