Kline & Company, Sagentia, and mySkin Team Up at HBA 2013 to Discuss Innovating for the DIY Beauty Consumer

Uncovering innovation, key dynamics, and trends behind the emerging at-home beauty segment

PARSIPPANY, NJ, JUNE 17, 2013–The frugal and pragmatic approach of tackling tasks in the home rather than paying for services is increasingly shaping consumer markets. In fact, this year’s HBA Global Expo will see three unique industry experts team up to present a must-attend session where key dynamics and trends of the growing do-it-yourself (DIY) beauty consumer will be explored. Kline & Company will elaborate upon market opportunities, alongside technology and product development expert Sagentia discussing the enabling technologies, of which the third party presenter, mySkin, is a market-leading example.

Karen Doskow, Industry Manager, Consumer Products, at Kline & Company, will kick off the session with an in-depth look at the latest trend booming among do-it-yourselfers – at-home beauty devices – analyzing market size and trends, and focusing on how skin care needs that have been traditionally met through visits to a doctor’s office or spa are now being performed at home. “Convenience and a certain economic rationalism are motivating consumers to bring home the beauty experience traditionally provided by estheticians or physicians,” says Doskow. “It's a large and growing phenomenon, with at-home beauty devices offering multiple benefits a notable driving force. Presently, there are few truly multi-functional devices on the market, but as is already the case in Asian markets, these will become the norm rather than the exception.”

A key part of this discussion is the importance of using science, technology, and design to create valuable at-home personal care experiences.

Dr. Peter Luebcke, Senior Technology Consultant, Consumer Products, at Sagentia, highlights the potential for innovation in therapeutic beauty devices, with a focus on anti-aging devices. A specific emphasis will be on the growing importance of personalization in the aesthetics market and the technologies available to help achieve this. “There is a new device opportunity in the cosmetics and beauty industry that meets home-use and FDA regulated standards, but also creates a product with perceptible benefits for the consumer,” says Luebcke. “Through innovative approaches and a number of technological modalities, at-home devices can deliver greater efficacy and personalization for the everyday consumer.”

Rahul Mehendale, CEO, mySkin, is focusing on how home-based DIY diagnosis can be further augmented by social proof, which identifies the best, personalized treatment options for consumers. “The power to measure skin in the hands of the DIY consumer is going to dramatically change the marketing messages of brands,” says Mehendale. “Not only will it further force product efficacy, but more importantly they will join forces with diagnostic device makers to better customize their products to specific consumer needs versus generic tastes.”

The above panelists will be presenting together on Wednesday, June 19, 2013 at 2:30 p.m. at the Jacob K. Javitz Convention Center.

About Kline & Company
Kline is a worldwide consulting and research firm dedicated to providing the kind of insight and knowledge that helps companies find a clear path to success. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for over 50 years. For more information, visit www.KlineGroup.com.

About Sagentia
Sagentia is a global innovation, technology and product development company. We provide outsourced R&D consultancy services to start ups through to global market leaders in the medical, industrial and consumer sectors. With global headquarters in Cambridge, UK, and US headquarters in Boston, Massachusetts, Sagentia works with clients from opportunity discovery through to concept generation and full product development and transfer to manufacture. We deliver science and technology innovation and work with clients to develop next generation products and services that provide commercial value and market advantage. Further information can be found at www.sagentia.com.

About mySkin
mySkin Inc. was founded in 2007 with the goal of helping people understand their skin and find products that work. We have created the world’s largest online social beauty platform with over 1 million products that uses collaborative filtering of user’s skin similarities, skin type and product experiences to identify the best product for the individuals skin and create a social community around skincare.

mySkin has also invented the world’s first transdermal skin analysis system called dermograph™. The dermograph™ measures skin health through a proprietary, non-invasive and completely safe, light-based imaging technology.

Both these initiatives help people understand their skin using science, and connect them to the right products. Building on the successes of both these initiatives, mySkin is poised to introduce a social integrated, mobile connected consumer version to help consumers achieve and maintain beautiful skin.

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