I&I Cleaning Products Germany

Industrial and Institutional Cleaning Products: Germany Market Analysis and Opportunities

Industrial and Institutional Cleaning Products: Germany Market Analysis and Opportunities

To be published: Q4 2021
Base Year: 2020
Regional Coverage: Germany

A comprehensive analysis examining the industrial and institutional cleaning market in Germany. The reports will focus on key trends, developments, changes, challenges, and business opportunities.


  • Size and segmentation of professional cleaning products in Germany by product and end-use segment
  • Comprehensive segment coverage:
    • Dish washing
    • Floor care
    • Hand care
    • Laundry cleaning
    • Surface cleaning
    • Specialty cleaning
    • Air and odor control
  • Sales in 2019 and 2020
  • Impact of COVID-19 on the industry
  • Key trends, challenges, and opportunities
  • Outlook to 2025

Table of Contents


Definitions, scope, methodology, and  assumptions

Executive Summary

An overview of study findings, including major trends, challenges, opportunities, and summary of sales and forecasts

End-use Segments
Each end-use segment as shown in Table 1 contains the following:

  • Introduction
  • Structure of the industry
  • Sales of professional cleaning products by type in 2019 and 2020
  • The impact of COVID-19
  • Purchase channels
  • Key trends, challenges, and opportunities
  • Outlook to 2025

Product Categories

For each product class shown in Table 2, the following information is provided:

  • Sales by end-use segment for 2019 and 2020
  • Leading brands and suppliers
  • Innovation trends
  • Impact of COVID-19
  • Outlook to 2025

Supplier Profiles

For each supplier shown in Table 3, the following information is provided:

  • Company overview
  • Professional cleaning product portfolio
  • Methods of distribution
  • Sales by product type, 2019 and 2020
  • Sales by end-use segment
  • Outlook to 2025
Table 1.  End-Use Segments Analyzed
Segment Types of business included
Contract cleaners ​Building service contractors (BSCs) and contract caterers
Education Primary and secondary schools, and colleges and universities
Foodservice Full-service, fast-food/quick serve, and fast-casual restaurants, bars, pubs, taverns, cafes, and snack bars
Healthcare Hospitals, nursing homes, assisted living facilities, and care homes
Hospitality Hotels, inns, guest/boarding homes, and bed and breakfasts
Industrial facilities Manufacturing facilities, warehouses, government, and office buildings
Recreational facilities Museums, concert halls, theaters, amusement parks, fitness facilities/health clubs, day spas, and sports venues/stadiums
Retailers Drug  stores and pharmacies, cash & carry, grocery and hyper-supermarkets, mass merchandisers, and department stores
Transportation Airports, train stations, convention centers, and bus depots
Table 2.  Product Classes and Categories Covered​
Product class Product category
Air and Odor Control ​Deodorizers, air and fabric refreshers, odor eliminators
Dish Washing Automated dishwashing detergents, rinsing and drying aids, dish machine delimers, manual dish detergents, manual dish sanitizers, ​presoaks
Floor Care Cleaners, waxes, spray buffs, strippers
Hand Care Hand soaps, hand sanitizers
Laundry Cleaning Detergent, bleach, scent enhancers, sour, breakers, de-stainer, softeners
Surface Cleaning Disinfectants and sanitizers, general-purpose cleaners, ​degreasers, oven and grill cleaners, glass cleaners
Specialty Cleaning Stainless steel cleaners, silver polish, ​toilet bowl cleaners, scouring cleansers, furniture polish, drain cleaners
Table 3.  Suppliers Profiled
Buzil ​Kreussler
Diversey P&G Professional
Dr. Becher Reckitt Professional
Dr. Schnell Schülke & Mayr
Dr. Weigert SC Johnson Professional/Deb Stoko
Ecolab Sutter Professional
Hagleitner Werner & Mertz

Report Benefits

This report serves as an excellent resource for cleaning chemical manufacturers and suppliers. Specifically, this report assists subscribers by providing:

  • A highly reliable and independent assessment of the German professional cleaning market
  • Key market trends, challenges, opportunities, and shifts in purchase channels
  • Thorough market segmentation with sales, market share, and forecasts by
    • End-use segment
    • Product type

Price Anchor

soap 900x600 1

Waterless Beauty in Europe: Brands, Trends, and Products Watch

Waterless Beauty in Europe: Brands, Trends, and Products Watch

Base year: H1 2021
To be published: Q4 2021
Regional Coverage: Europe

This is a first-of-its-kind overview, focusing on trends and innovation as well as brands and products undertaking the challenge of becoming waterless. Cosmetics and toiletries in the solid, powder, oil, and waterless concentrate formats are flooding the shelves of European beauty stores as consumers and marketers engage in the sustainability megatrend. The report will include a cross-category analysis of trends in this segment, profiles of interesting brands that specialize in waterless beauty, and a catalog of products offered by large beauty players.


  • Provides comprehensive scan of trends in waterless beauty
  • Covers the following categories: hair care (such as solid and concentrated shampoos and conditioners), skin care (such as moisturizers and sun oils in stick format or concentrates), cleansing products (such as solid shower gels and facial cleansers in powder), fragrances (usually in a stick format), and oral care (such as toothpaste tablets)
  • Excludes traditional products in solid form: makeup, deodorants in stick format, and bar soaps
  • Profiles brands that are active in this segment and specialize in waterless beauty
  • Product watch: Examples of recent waterless products launches by key beauty brands


Table of Contents


Trends Overview

Analysis of key trends in waterless segments: textures, formats, concepts, and other with examples of launches and innovations

Brands snapshots

Short profiles of indie brands whose core activities are in waterless beauty

For each brand listed in Table 2:

  • Company overview
  • Waterless products offerings
  • Geographical coverage

Product watch

Comprehensive catalog of new launches of waterless products split by category (Categories listed in Table 1)

Table 1.  Categories
Fragrances ​Personal cleansing products*
​Hair care Skin care
​Oral care


Table 2. Brands specializing in waterless beauty**
An-Hydra Lamazuna
​Ascentical​ ​LUSH
CO.SO ​No cosmetics
Flow ​Secrets de Provence
Foamie ​​Stop the Water
Kaurilan Sauna ​True Skincare

*Excludes traditional bar soaps
**Preliminary and subject to change

Report Benefits

This report serves as an excellent resource for manufacturers and distributors looking to better understand and assess opportunities in the European market for waterless cosmetics. It will also offer subscribers:​

  • A first-of-its-kind analysis of the market niche that has been developing rapidly in Europe
  • A source of innovative ideas on the market where the solid form penetrates the liquid or water-based cream-dominated categories
  • An understanding of which players are active in this segment and how big of an opportunity it could be to your company​

Price Anchor

Sustainable Cleaning Trends: U.S. Market Brief

Sustainable Cleaning Trends: U.S. Market Brief

Sustainable Cleaning Trends:
U.S. Market Brief

Published: June 2021
Base Year: 2020
Regional Coverage: United States

A comprehensive analysis that provides an assessment of key trends in the United States on sustainable cleaning products and processes. The report focuses on key sustainable cleaning trends, green cleaning products, market developments, leading brands and companies, challenges, and business opportunities. Sales estimates are made for green cleaning products by product class and end-use segments as well as market forecasts through 2025.


  • Size and segmentation of professional
    green cleaning products by product class
    and end-use segment for 2018-2020
  • Market forecasts through 2025
  • Full analysis of sustainable cleaning
    procedures, green cleaning products,
    regulations, and certifications
    related to away-from-home cleaning
  • Product classes include:
    • Floor care
    • Surface care
    • Hand care
    • Air and odor control
    • Carpet care products
    • Specialty cleaning
    • Laundry chemicals
    • Warewash chemicals
    • Wipes

Table of Contents


Green Cleaning Products

  • Green cleaning products
  • Leading brands and companies
  • Product claims
  • Sales of sustainable cleaning products, 2018-2020
  • Sales by product class, 2018-2020
  • Sales by end-use segment, 2018-2020
  • Competitive landscape
  • Impact of COVID-19 on Sustainable Cleaning

Sustainable Cleaning Processes

  • Reduced waste
  • Reduced water usage
  • Less energy consumption
  • Reduction of single-use plastics
  • Circular economy

End-User Perceptions

Based on Kline’s vast database of end-user surveys on green cleaning, this chapter provides:

  • Survey findings
  • Analysis

Third-Party Certifications

  • Third-party certifications
  • Manufacturer certifications
  • Green product classifications


  • Regulations
  • Single-use plastics


  • Outlook and appraisal
  • Forecast by product type
  • Forecast by end-use segment
Table 1.  Product Classes Included​
Floor care ​Laundry chemicals
Surface care Warewash chemicals
Hand care Specialty cleaning products
Air and odor control Wipes
Carpet care

Report Benefits

This report serves as an excellent resource for manufacturers and formulators of industrial and institutional cleaning products. Specifically, this report assists subscribers by providing:

  • A highly reliable and independent assessment of the professional green cleaning market and sustainable cleaning practices
  • Sales estimates of the green cleaning market with splits by product class and end-use segments and forecasts through 2025
  • Assessment of end-user perceptions of green cleaning products based on extensive survey responses

Price Anchor

PAO 900x600 1

PAO Market Outlook in the Age of Electrification

PAO Market Outlook in the Age of Electrification: ​Global Market Analysis and Opportunities​s

Base Year: 2020
Published Q1, 2021
Regional Coverage: Global

The electric vehicle (EV) market is currently small but growing quitebriskly. The EV market will have an impact on the demand for engine oils since battery EVs (BEVs) do not use engine oils. This presents a growing threat to basestocks, including mineral-based and Group IV (or PAO) used to blend engine oils. This report analyzes how demand for PAOs will be impacted over the next 20 years, given the growing role of EVs. The report also discusses the growing opportunities for PAOs in alternate applications created by the proliferation of EVs.

Table of Contents


Various megatrends impacting finished lubricant demand

  • Electric mobility
  • Ride sharing
  • Sustainability and green hydrogen
  • PCMO formulation outlook
    Drivers of engine oil viscosity shifts
    Supply of Group III/III+ basestocks and PAO

    PAO demand: Current and outlook
    Supply and availability of different substitutes, their technical performance and pricing vis-à-vis brightstocks

    • By region
    • By application
    • By viscosity grade

    Emerging applications of PAOs in electric vehicles

    • Key properties of electric fluids and comparison of PAO vis-àvis other competing products
    • Current status of electric vehicle fluid market and outlook

    Report Benefits

    This report serves as an excellent resource for lubricant basestock marketers, additive
    companies, and lubricant blenders. Specifically, this report assists subscribers by:

    • Developing an understanding of drivers and barriers for electrification and the likely penetration of EVs
    • Providing the impact analysis of electrification on global engine oil demand and the resultant impact on PAO.
    • Presenting the outlook for PAO in context of reducing demand from engine oils and potential demand for application in EV fluids

    Price Anchor

    Request Information

    EV Fluids for commercial vehicles

    Electric Commercial Vehicles Fluids: Market Analysis and Opportunities

    Electric Commercial Vehicles Fluids: Market Analysis and Opportunities

    Base Year: 2021
    To be Published Q4 2021
    Regional Coverage: China, Europe, Japan, United States

    Accelerating decarbonization efforts in the commercial vehicle (CV) sector are promoting the deployment of low- and zero-emission technologies. Electrification remains a viable option for CV applications. Electrification of commercial vehicles will drive technological innovation, as performance requirements for the various fluids consumed in electric CVs are different from those used in conventional Internal Combustion Engine (ICE) vehicles. EVs will herald a new lubricants market niche focused on the lubrication needs of EVs specifically used in commercial applications.


    • Assessment of the current and projected electric CV fleet in terms of overall size, technologies used, and key OEMs
    • Analysis of fluid requirements for different EV technologies
    • Assessment of the impact of various EV technologies such as e-drivelines and e-axles on EV fluid specifications and demand
    • Electric CV maintenance and fluid change practices and the resulting demand for electric CV fluids (including fuel cell vehicles)
    • Analysis of evolving dependencies among the various stakeholders in the electric commercial vehicle supply chain
    • Identification of market opportunities and challenges


    Report Contents


    Executive Summary

    An overview of the report findings

    Country Profiles

    • Detailed profiles of four markets (listed in Table 1) will be provided, including the following information:

    Electric Passenger Vehicle Fleet Size and Growth

    • Description of current electric commercial vehicle fleet by:(BEV, HEV and PHEV) and growth
    • Major segment: on-highway, off-highway (construction and mining)
    • Electric powertrain type: BEV, FCV, HEV/MHEV and PHEV)
    • Decarbonization policies and 2040 outlook


    Table 1: List of Countries/Regions​
    Europe (France, Germany, United Kingdom)​​​​​
    The United States​​​​


    Trends in Electric Commercial Vehicle Powertrain Technologies

    Description of current and emerging EV architectures and trends in electric CVs

    • Analysis of battery technology trends: optimization, energy density, new materials
    • Description of thermal management systems including battery, e-motors
    • Description of electric powertrain technologies and future technological development
    • Technology focus of leading EV OEMs, introduction of new models, and their relationship with lubricants suppliers and ​Tier 1 suppliers

    Electric Vehicles Fluids Market Analysis

    Engine oils, transmission fluids, coolants, and grease markets will be profiled, covering the topics listed below:

    • Current and future OEM specifications
    • Maintenance practices and drain intervals
    • Overall demand and splits by factory fill versus service fill

    Market Appraisal

    • Impact of technological evolution in electric vehicle fluids demand
    • Implications for lubricants industry participants
    • Market opportunities and challenges
    • Long-term outlook (2040)

    Report Benefits

    This report assists lubricants industry participants in identifying opportunities and challengeswithin the EV fluids market for commercial vehicles. It will also serve as an invaluable tool in the strategic planning process. Specifically, the report helps subscribers:

    • Develop an understanding of the emerging EV technologies that are reshaping the commercial vehicles fluids market
    • Assess current and future demand for various EV fluids in commercial vehicles fleets based on maintenance and fluid change practices
    • Understand the emerging performance requirements for electric CV fluids; design and develop products meeting these requirements

    Price Anchor

    Request Information

    China 900x600 1

    Lubricant Additives: China Market Analysis

    Lubricant Additives: China Market Analysis

    Base Year: 2020
    To Be Published Q3, 2021
    Regional Coverage: China

    China is the second-largest lubricant additives market and serves as an export hub to supply the Asia-Pacific region for many additive companies. China is home to many commodity additive suppliers, as well as up-and-coming additive package houses which work closely with national lubricants companies. This report will profile the lubricant additive market in China, assessing how it has changed due to the global pandemic; it will also identify market opportunities and challenges that market participants will face.

    Table of Contents

    • China lubricants market overview and outlook
      • Provides an overview of the overall Chinese lubricants market demand, covering major product categories and identifying drivers for growth and quality improvement
    • China additive demand and outlook
      • Details additives demand in the country by major application, along with key insights and a five-year forecast of additive demand to 2025
    • Supplier profiles
      • Profiles major additive suppliers along with the top domestic additive suppliers, providing estimated additives sales in the country split by application, production facilities, and strategic news

    Report Benefits

    This report serves as an excellent resource for additive manufacturers and lubricant formulators and marketers. Specifically, it assists subscribers by providing:

    • The overview of the Chinese lubricant additive market in terms of its size, structure, and growth.
    • An understanding of drivers that are influencing current additive demand and its growth.
    • Detailed profiles of additive suppliers in China in terms of their capabilities, size, and strategic plans.

    Request Information

    Price Anchor

    EHC 900x600 1

    Empty Hard Capsules: Global Market Analysis and Opportunities Fact Sheet