Amalgam: Digital Tracking Service for Beauty Products

Amalgam: Digital Tracking Service for Beauty Products

 

Published monthly

Based on the continuous collection, aggregation, and blending of data from more than 15 leading retailer websites, this online interactive service uses a proprietary algorithm to score beauty and home fragrance products based on their ranking among best-selling product listings, customer ratings, prevalence, and duration on the charts.

 

DATABASE CONTENTS

View data by:
Product class, category, and subcategory
Company and brand
Product
Price
Score

REPORT CONTENTS

Highlights reports cover:
(Issued every quarter)
Top product trends
Biggest movers and losers
New and notable items
Pricing dynamics
Review of items from top marketers

METHODOLOGY

Based on the continuous collection, aggregation, and blending of data from more than 15 leading retailer websites, including Amazon, Walgreens, Target, Ulta, Sephora, Macy's, QVC, and Bed Bath & Beyond.

Scope & Benefits

  • Use a single, unified source to track all best-performing items across multiple leading retailer websites
  • Benchmark individual product performance in multiple beauty and home fragrance categories
  • Continuously monitor product trends and better predict future trends
  • Stay on top of new and competitive brands
  • Monitor prices over time
  • Understand who and what is winning in digital beauty and home fragrances

Price Anchor

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