Amalgam OTC Digital Tracking Service

Amalgam
Nutritional Products Digital Tracking Service

To be published monthly starting Q4 2018

Based on a continuous collection, aggregation, and blending of data from leading retailer websites, this new interactive online service uses a proprietary algorithm to score thousands of nutritional brands based on their ranking among best-selling product listings, customer ratings, prevalence, and duration on the charts. This service allows you to learn which nutritional brands are winning online, monitor competition, and benchmark your brands’ performance online.

DATABASE CONTENTS
Allows users to filter and see results by:
Product class, category, and segment
Company and brand
Product
Price
Score

REPORT CONTENTS
Issued every quarter, highlights reports contain insights on:
Top product trends
Biggest movers and losers
New and notable items
Pricing dynamics
Review of items from top marketers

METHODOLOGY
Based on the continuous collection, aggregation, and blending of data from leading retailer websites, including Amazon, Walgreens, Target, Rite Aid, Walmart, GNC, Vitamin Shoppe, Vitamin World, Puritan’s Pride, Swanson, and Vitacost

Scope & Benefits

  • Use a single, unified source to track and rank nutritional brands online across multiple leading retailer websites
  • Benchmark thousands of nutritional brands down to SKU-level in multiple categories
  • Continuously monitor nutritional brands to better predict future trends
  • Detect new brands as soon as they hit the market
  • Stay on top of new and competitive brands
  • Monitor prices over time
  • Understand who and what is winning in digital
Posted in .