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Beauty Devices: Global Consumer Insights

Base Year: 2017
Published April 2017
Regional Coverage: Asia, Europe, United States

Augmenting our robust market research on the global market for beauty devices and professional skin care, this report studies the consumer's decision-making process behind how and what she chooses to meet her skin care needs. Our analysis examines the influencing factors behind a consumer's choice to use one method of skin care, such as an at-home beauty device versus a conventional topical treatment product. We will examine shopping preferences, influences, and barriers to device usage and overall grooming habits.

This Report Provides Subscribers with:

  • An understanding of factors that influence women's choices to use one skin care approach or method over another
  • Perspective on which age-based demographics may be ripe for growth for certain product types
  • A view of the importance of shopping venues
  • Expansion opportunities

Report Contents


  • Scope
  • Sources and methods

Findings and Implications at a Glance

  • Barriers to device usage
  • Motivation factors
  • Levels of satisfaction
  • Opportunities to gain new users

Skin Care Concerns

An insightful analysis is provided on how women prefer to address specific skin care concerns, as shown in Table 2. We compare and contrast findings for each of the six countries listed in Table 1. Select findings are compared to the 2014 edition to show changes in attitude and usage by country.

Attitudes toward Skin Care Usage

Topical Product Usage

Table 1: List of Countries Covered
United Kingdom
United States
Table 2: Skin Care Devices Addressed

Hair removal

Scope & Benefits

An online attitude and usage survey examines consumers' preference for different forms of skin care treatment options, such as at-home skin care devices that mimic results once only achieved in doctors' offices and spas, in-office professional treatments, and products and general market skin care brands.

  • Responses from 1,300 women, approximately 215 per country
  • Geographic scope: China, France, Germany, Japan, the United Kingdom, and the United States
  • Covers the different types of skin care benefits, including acne elimination, anti-aging, cleansing, hair removal, and protective/preventative/ everyday facial skin care


This report gives brand stewards an invaluable and new understanding of consumer motivations to choose one skin care treatment option over another based on different demographics and country. It also helps subscribers to:

  • Develop a more targeted marketing program by understanding the factors why consumers of different ages choose one method of skin care over another
  • Identify product expansion strategies based on age-related factors, such as purchasing power and the skin care needs that consumers identify with the most
  • Understand the path a woman takes to explore and eventually purchase a skin care option that best suits her needs


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