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Boutique Beauty Retailers: Channel Analysis and Opportunities

Base Year: 2018
United States - Published December 2018
Japan - Published June 2019
Regional Coverage: Asia, United States

Specialty stores is one of the leading and fastest growing channels for beauty, but also one of the least tracked in terms of data coverage. Leveraging Kline’s long history of successfully monitoring the specialty stores channel through its Beauty Retailing report series, this program offers in-depth insights into the boutique retailer (or vertically-integrated specialty store) channel.

This Report Helps Subscribers to:

  • Assess the size and evolution of the boutique retailer channel
  • Quantify sales and door counts for key and emerging retail chains
  • Take a deep look at the competitive strengths and focus of important specialty retailers, such as Lush, L’Occitane, and NYX
  • Understand various productivity measures, including store sizes, traffic patterns, and number of sales associates

Report Contents

The program consists of two deliverables, a written report and an interactive database with data for each country listed in Table 1

Contents of Written Report

  • Key takeaways
  • Factors for success
  • Retailer profiles of approximately 10 select retailers (see Table 2) that includes the following:
    − Competitive focus and strengths
    − Sales and door count
    − Typical store size
    − Prime type of locations (street versus mall)
    − Estimated productivity measures (sales/square foot, traffic patterns)
    − Role of beauty
    − Product offerings
    − Pricing strategy
    − Merchandising activities
    − Photos of store exterior and interior
    − Assessment and outlook


Boutique Beauty Retailers Countries

Boutique Beauty Retailers

Boutique Beauty Retailers Categories

Contents of Database

The database contains detailed information for all key retailers in each country, featuring the following:

Boutique Beauty Retailers Database

Scope & Benefits

Boutique Beauty Retailers: Channel Analysis and Opportunities provides a detailed independent appraisal of the fast-moving specialty stores channel and explores market opportunities and threats for beauty marketers and retailers.

  • Boutique retailers, also called freestanding stores or vertically-integrated beauty retailers, are defined as retailers where the brand equals the retailer, and the brand is the only one sold at that store.
  • Retailers analyzed are chains with three or more locations.
  • This analysis covers sales in the physical specialty store channel only. It excludes any sales that specialty store brands may generate outside of the channel (e.g., via department stores or the Internet).
  • This edition focuses on Japan and the United States.
  • Category scope includes skin care (face), skin care (body), makeup, fragrances, hair care, and other beauty.
  • The service examines retailers in three segments based on price positioning—mass, masstige, and premium.

This service assists beauty marketers and retailers in identifying opportunities and threats within the specialty stores channel. It also serves as an invaluable tool in the strategic planning process.

  • Quantify the boutique beauty retailer channel better than ever before.
  • Have a more complete picture of the overall beauty market.
  • Continually monitor developments in this critical channel.
  • Understand emerging trends and retailers.
  • Assess key success factors and productivity measures across a number of retailers.
  • Develop business strategies by understanding the trends and developments driving freestanding stores.


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