An increasing number of consumers opt for food and beverage products that they perceive to be “clean” or “natural.” Gluten-free, non-GMO, no artificial colors, organic, grass-fed, and preservative-free are claims consumers pay attention to in their quest for cleaner, greener living. But what does “clean” mean to consumers, and what labeling do they look at when perusing products? In which categories is clean label most prominent, and what are retailers doing to attract increasingly demanding consumers? Based on key insights from our recently published Clean Label in Food & Beverages: Perception vs. Reality report, this complimentary highlights presentation covers the following area:
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