I&I Cleaning Ingredients

Ingredients for Household, Industrial and Institutional Cleaning Application: Africa Market Analysis

Base Year: 2020
Published Q2 2021
Regional Coverage: Africa

While often seen as a mature market, HI&I ingredients and its market potential in Africa is considered important. This study offers a comprehensive analysis examining the ingredients market for cleaning applications in the region. The study has two deliverables: a database and a report.


  • More than 120 ingredients covered within 12 ingredient groups, as shown in Table 1
  • Two end-uses
    • Household
    • Industrial and Institutional
  • The Africa region will be further split by sub-regions:
    • North Africa (Morocco, Algeria, etc.)
    • East Africa (Ethiopia, Ken, etc.)
    • West Africa (Ghana, Niger, etc.)
    • South Africa (South Africa, Namib, etc.)
  • Five applications
    • — Laundry care
      — Hard-surface cleaners
      — Dish care
      — Deodorizers and disinfectants
      — Floor care

Note: Each application is further split into different sub-applications. For example, laundry care is split into liquid and powder detergents, fabric softeners, prewash stain removers, water conditioners, and bleaches.



The database provides information on the level of the ingredient across all ingredients groups and allows users to fully customize their view.
Data available includes:

  • Consumption of each ingredient by application
  • Consumption by end-use across applications (household vs. I&I)
  • Supplier sales by chemical type
  • Average market pricing of chemical
  • Forecast consumption (2020-2025)

Concise reports

The report includes one chapter per ingredient group. Each chapter will provide information on:

  • Ingredients pricing
  • Market sizing
  • Market drivers and restraints including trends
  • Appraisal and outlook

Reports are designed to qualitatively explain market dynamics showed in the database.

Table 1. Ingredient Groups​​
Ingredient Groups​ Ingredient Examples​
Antimicrobials​ BIT, CIT/MIT, PCMC, PCMX, Quats, etc.​
Bleach and bleach activators​​ Perborates, TAED, Hydrogen peroxide, etc.​​
​Enzymes​ ​Amylases, Cellulases, Lipases, Proteases, Mannases​​
​Fragrances​​​ Fragrances​​
​Functional polymers​​ CMC, PVP, PVPP, PET-PEG Copolymer, PE Wax, etc.​​
Odor control agents​​ Cyclodextrins and Zinc salts​​
​Optical brighteners​​​ Distyryl derivatives, Stilbene derivatives
​Organic sequestrants​​​ Citrates, Phosphonates, EDTA and derivatives, etc.
​Rheology control agents​​​ CMC, HEC, Bentonites, Carbomer, etc.​​​
​Specialty silicones​​​ Functionalized and nonfunctionalized fluids, etc.​​​
Solvents​​​ Organic solvents​​​
Surfactants​​​ Alkyl benzene sulfonates, Alcohol ethoxylates, etc.​​​

Report Benefits

With this Africa-focused presentation, subscribers will be better positioned to exploit identified business opportunities on a day-to-day operational level and during the strategic planning process, especially after the outbreak of COVID-19, which is expected to drive demand for cleaning products. This program provides subscribers with:

  • A reliable and independent assessment of the market for ingredients within household, industrial, and institutional cleaning products
  • Identification of key growth by product and application to enable the development of targeted sales and marketing strategies to exploit high-growth areas
  • Forecasting scenarios from which to base solid strategic business plans

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