Indie Brands Market in Brazil Investment Opportunities
A Factor Report
Analysis of the market and the main Brazilian Indie Brands
This study was developed by Factor de Solução Consultoria e Participações Ltda (Factor-Kline), Kline’s exclusive affiliate in Brazil, and which is fully responsible for the contents of the study.
In contrast to major cosmetics brands, indie brands or independent companies/brands were born of entrepreneurs’ willingness to fulfill industry gaps and dare with innovative products and a new way of managing business. These brands are usually run by their founders, targeting niche markets, and heavily investing in nontraditional marketing (social media).
Registering a two- to three-digit growth in recent years, indie brands are a phenomenon in the global beauty market and have become the hottest brands for cosmetics retailers because of their success with very specific consumer profiles. In Brazil it is not different. The Brazilian Indie Brands outperform total market performance by offering unique product concepts and proposals combined with attractive digital marketing for today’s consumer.
The study “Indie Cosmetics Brands Market in Brazil: Investment Opportunities”, developed by Kline´s long time affiliate company in Brazil , Factor de Solução(Factor-Kline) , analyzes this market and identifies these disruptive companies, assessing the factors that make them so successful with consumers and a source of opportunities for strategic and financial investors.
Content of the study
For this study, Factor offers two purchase options:
- Profiles of the top 10 Brazilian indie brands
- Full study with 50 Brazilian indie brands profiles
The profiles include:
- Brand positioning, concept & value proposition
- Challenges and Opportunities
- Product portfolio description
Best-selling products and range of prices
- Marketing strategy and activities
Strategies for distribution and expansion of retail activities
- Industrial structure (outsourced vs. own manufacturing) and innovation
- Brand sales and growth in 2019 (estimates)
- Growth projection
List of the 50 brands analyzed
Barba de Respeito*
* Top 10 indie brands
Care Natural Beauty
Cia da Barba
Ekilibre Amazônia Elemento Mineral Essencial Organics
Glory by Nature
Scope & Methodology
This study will map the cosmetic indie brands market in Brazil as well as identify and provide the profiles of 50 Brazilian indie brands.
This study is based on interviews with companies in various links of the cosmetics industry chain and in the analysis of public information and/or information available through Factor- Kline in Brazil and internationally. Factor-Kline’s approach mainly emphasizes primary research techniques to ensure that our database is accurate, updated, and reliable. Our professional teams use industry and business expertise to understand and interpret global impacts and local perspectives.
Our interviews involve experts in all relevant sectors of the market, including:
Constant monitoring of annual corporate reports, national statistics offices reports, trade/industrial/professional associations’ reports, specialized publications and alike.
Factor-Kline (São Paulo-Brazil) is the affiliate company of The Kline Group in Latin America, being the one responsible for all businesses and client relations for Kline & Co in the region.