Industrial Surfactants: Emerging Markets Analysis and Opportunities

Industrial Surfactants: Emerging Markets Analysis and Opportunities

Base Year: 2017
To Be Published 2nd Quarter 2018
Forecasts to 2022
Regional Coverage: India, The Middle East, Southeast Asia

Besides well-known and understood personal care and cleaning applications, a variety of industrial applications are potential growth segments for surfactants suppliers. Crop protection, paints and coatings, lubricants, and textiles are just a few examples. The nature of these applications is very different and requires precise understanding for suppliers to position their products well and make the most of the opportunities. After the publication of detailed assessments of China, Europe, and the United States in 2016, Kline is widening its coverage to new markets offering new opportunities, but also driven by different factors.

This Report Will Help Subscribers to:

  • Assess regional consumption of surfactants in each application and by product type
  • Understand performance requirements from different end-use applications, and how are they being met
  • Determine key surfactants used in each applications and find out if substitution is occurring
  • Identify the leading suppliers for different surfactants by region and application
  • Understand the key growth drivers and restraints in the different end-use segments
  • Evaluate the growth potential for surfactants and market opportunities

Report Contents


Executive Summary

  • An Overview of Key Findings

End-use Analysis
For each application covered (Table 1), the following information is provided:

  • Market overview
    − Market sizing, key trends, key players
    − Regulatory overview
  • Product overview
    − Grades and prices
    − Levels of use
  • Market sizing
    − Estimated consumption volume/value by product type
  • Competitive landscape
    − Industry structure
    − Supplier market share
    − Porter’s Five Forces
  • Appraisal and outlook
    − Growth drivers and constraints

Product Analysis
For each major surfactant class covered (Table 2), the following information is provided:

  • Estimated consumption in volume and value by end use
  • Supplier market shares
  • Five-year forecast and rationale

Supplier Profiles
Detailed profiles of 10 leading and niche local manufacturers of surfactants are provided, including the following information:

  • Overview
  • Surfactants sales
  • Grades
  • Capacities
  • Raw materials
  • Sales and marketing
  • Technical capabilities
  • Outlook


* Subject to charter subscriber input


Table 1: End-use Applications Included
within the Scope
Crop protection
Metalworking fluids
Oil and gas
Paints and coatings
Pulp and paper
Emulsion polymers
Minor end-uses
Table 2: Surfactants Included within the Scope
Surfactants class Surfactant
Amphoterics Betaines
All other
Anionics Alkyl aryl sulphonates
Alkyl ether sulphates
Alkyl sulphates
Carboxylic ethers
Fatty acid soaps
Lignin sulphonates
Naphtalene sulphonates
Olefin sulphonates
Parafin sulphonates
Phosphate esters
All other
Cationics Quaternary ammonium compounds
Fatty amine ethoxylated
All other
Nonionics Alkalonamides
Alkylphenol ethoxylates/nonylphenol ethoxylates (APE/NPE)
Alkyl polyglucosides (APG)
Amine oxides
Castor oil ethoxylates
Esters emulsifiers
EO/PO copolymers
Fatty alcohol ethoxylates
Mono- and diglycerides
TSP ethoxylates
All other

Scope & Benefits

Industrial Surfactants: Emerging Markets Analysis and Opportunities will provide a detailed independent appraisal of three fast growing markets (India, the Middle East, and Southeast Asia), including current and forecast demand by major product and end-use industry, product grades and prices, applications, distribution channels, supplier sales, and technical and market trends. This program will come as two key deliverables: a detailed report for each of the region considered giving a comprehensive quantitative and qualitative analysis of each regional market and a fully interactive database for customization with the data.

  • Consumption of key surfactants by end-use application and by region
  • Detailed demand analysis of surfactants by enduse market and region
  • Supplier sales by surfactant, application, and region
  • Average market pricing
  • Forecast consumption of surfactants until 2022


This report will assist surfactants suppliers in identifying opportunities within the regional industrial surfactants industry. It will also serve as an invaluable tool in the strategic planning process. This report series will provide subscribers with:

  • An independent assessment of the industrial surfactants market in the covered regional markets, enabling each subscriber to understand the context in which each regional business operates
  • Identification of key growth potential by surfactant, application, and geography to enable development of targeted sales and marketing strategies to exploit high growth areas
  • Competitive intelligence for use in benchmarking
  • An appraisal of market trends, supply, and demand drivers enabling subscribers to position their polymers to maximize trends within the market
  • Forecasting scenarios from which to base solid strategic business plans
  • A tool to develop market-entry and market expansion strategies


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