Janitorial Cleaning Products: Impact of COVID-19 on the U.S. Market

Base Year: 2019
Published April 2020
Regional Coverage: United States

A special bonus installment to accompany Kline’s Janitorial and Housekeeping Cleaning Products study, with scenario forecasts that will predict the possible impact of the COVID-19 pandemic on the U.S. janitorial cleaning industry.


  • Hard-surface products
  • Hand-care products
  • Floor-care products
  • Odor-control products
  • Carpet-care products
  • Air and fabric refreshers
  • Scenario forecasts from 2019 through 2024 by product class and end-use segment
  • Includes likely, worst, and best-case scenario forecasts

Report Contents


  • Scope
  • Assumptions
  • Sources and Methods

Overall Market Forecast

  • Situation
  • Parallels to H1N1 and Great Recession
  • Anticipated shifts in consumption by end-use 2020
  • Probable impact by category
  • Cleaning frequency will drive demand fluctuations
  • Assumptions by scenario
  • Forecasts by product class, 2019-2024
  • Forecasts by end-use segment 2019-2024

Forecasts by Product Class

2019-2024 Forecasts (worst, likely, best case) for each product class listed in Table 1. 

Forecasts by End-Use Segment

2019-2024 Forecasts (worst, likely, and best case) for each end-use segment listed in Table 2.

Hard-surface products​
Hand-care products​​
​Floor-care products​​
​Carpet-care products​​​
​​Odor-control products​
​Air and fabric refreshers​​​
Colleges and universities​
Contract cleaners​​​
​Fast-casual restaurants​​​
​Fast-food restaurants​
​​Full-service restaurants​
​Government and industrial facilities​
Lodging establishments​
​Nursing homes and assisted living facilities​
​Office buildings​
​​Retail outlets​​
​​Miscellaneous (airports, train and bus stations, recreational facilities and convention centers)​​​

Report Benefits

This report will serve as an excellent resource for suppliers and distributors of janitorial cleaning products. Specifically, it will assist subscribers by providing:

  • Actionable forecasts on the potential impact of COVID-19 for each product class and end-use segment
  • Data on market performance during the last recession
  • Expert commentary on each product class and end-use segment

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