Naturals have flourished globally, with the segment now representing a more significant proportion of the cosmetics & toiletries market around the world. In both Brazil and China, the dominance of nature-inspired brands was a predominant factor for the segment’s growth, while in Europe and the United States, truly natural indies take center stage.
Due to the COVID-19 pandemic, the high single-digit growth rates recorded over the years are now questionable for the future, with certain categories impacted more than others. Download this report to learn about:
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