Oem Genuine Oil Brands

OEM Genuine Oil Brands and Programs in the Heavy Duty Commercial Segment: Market Analysis and Opportunities

Base Year: 2018
To Be Published 1st Quarter 2019
Regional Coverage: Global

This study will assess the growth and market penetration of OEM genuine oil brands in the global market for heavy duty motor oil (HDMO). Though commercial vehicle OEMs have not tended to focus on genuine oils in the past, there has been some budding interest in using genuine fluids to ensure proper engine protection, fuel economy, and building brand equity. These genuine oil products and programs are being offered to vehicles under warranty, as well as older, out-of-warranty vehicles. This report will help subscribers understand the impact of genuine oil on the commercial vehicles market and the channels through which it is sold.

This report will help subscribers to:

  • Assess which OEMs offer a genuine oil program available to their vehicle service network by country and region
  • Better understand the structure and limitations of these programs to suppliers of aftermarket-branded HDMO seeking to expand their presence in the HD service channel
  • Determine which OEMs have the highest penetration of genuine oil programs in their new vehicle network
  • Gain the perspective on OEM genuine oil products and programs from the OEMs, service centers, and lubricant distributors
  • Assess the growth opportunities in working with heavy duty OEMs in their genuine oil offerings

Report Contents

Introduction

Executive Summary

  • An overview of the heavy duty genuine oil market
  • A summary of the heavy duty OEM genuine oil programs in place
  • An assessment of the future of heavy duty OEM genuine oil market
  • A view of the opportunities in the heavy duty OEM genuine oil market

OEM Profiles

  • Details of their genuine oil offering
  • Preferred route to market in each region
  • Estimated overall market penetration of genuine oil for each OEM
  • Current lubricant partner in each region
  • Advantages and disadvantages of each program
  • Outlook for each OEM
  • OEMs to be profiled (see Table 1)
  • Off-highway OEMs will have an overview of their lubricant programs only (see Table 2)

Country Profiles

Detailed profiles of the seven leading country markets will be provided (see Table 3), including the following information:

Profiles of the top commercial OEMs in each country, detailing:

Genuine oil offerings

  • Route to market for genuine oils
  • Current lubricant partner
  • Market share of each genuine oil

Commercial fleet size and growth

  • Description of heavy duty vehicle fleet by vehicle size, vehicle age, leading OEMs, and trends in vehicle production, sales, and population growth

Vehicle ownership and usage characteristics

  • Penetration of heavy duty trucks, growth in ownership, rural versus urban split, annual miles driven, typical oil change intervals, and service channels

HDMO market overview

  • HDMO demand by viscosity grades, quality levels, and channels

Outlook
Appraisal and Outlook

  • Growth drivers and constraints

* Subject to charter subscriber input

Scope & Benefits

This study will provide a detailed independent assessment of the HDMO market in context of the diverging fluid specifications, focus on fuel economy, and shifting ownership patterns of heavy duty on-road vehicles. Specifically, the study will provide the following:

  • Assessment of the current and projected heavy duty on-road fleet in leading country markets
  • Analysis of vehicle ownership and usage characteristics in the leading country markets
  • Detail current genuine oil programs and assess upcoming genuine oil entrants
  • Current and projected HDMO genuine oil demand in the leading markets by viscosity grades, quality levels, and channels
  • Market outlook and the opportunities and challenges in the emerging HDMO genuine market

 
 

This report will assist lubricant marketers in identifying opportunities and challenges within the HDMO genuine oil segment. It will also serve as an invaluable tool in the strategic planning process. Specifically, the report will help subscribers:

  • Assess which heavy duty vehicle OEMs offer a genuine oil branded product
  • Identify which OEMs offer a genuine oil program available to their vehicle service network by country and region
  • Better understand the structure and limitations of these programs to suppliers of aftermarket- branded HDMO seeking to expand their presence in the HD service channel
  • Determine which OEMs have the highest penetration of genuine oil programs in their new vehicle network
  • Gain the perspective on OEM genuine oil products and programs from the OEMs, service centers, and lubricant distributors
  • Assess the growth opportunities in working with heavy duty OEMs in their genuine oil offerings

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