OTC Digital Tracking Service
To be published monthly starting Q4 2018
New web extraction tool that continuously tracks OTC brand performance online
Based on a continuous collection, aggregation, and blending of data from leading retailer websites, this new interactive online service uses a proprietary algorithm to score thousands of OTC brands based on their ranking among best-selling product listings, customer ratings, prevalence, and duration on the charts. This service allows you to learn which OTC brands are winning online, monitor competition, and benchmark your OTC brands’ performance online.
Two deliverables include a monthly database and quarterly written report.
- The interactive online database allows users to view data on thousands of OTC products
organized by: product class, category, segment, brand, company, price and score.
Database contents will be updated monthly.
- The information contained in the monthly database and quarterly reports will help your
organization be better informed about online OTC trends and give you the ability to be more
nimble when adjusting online marketing strategies for your brands.
Scope & Benefits
General pain relievers (oral)
Pain and sleep aids
Topical pain relievers
|UPPER RESPIRATORY PRODUCTS
Allergy relief products
Cold and sinus medications
Cough drops and syrups
This service provides subscribers with a single source to monitor and assess OTCs online.
Based on a continuous collection, aggregation, and blending of data, Kline scans leading retailer websites
on a weekly basis to collect data on sales ranking, ratings, and the number of reviews for the leading
OTC brands in each category and runs this data through our proprietary algorithm to score brands.
Retailer websites scanned include: Amazon, Walmart, Walgreens, Target, and Rite Aid.